How To Choose A Domain Name: Summary
Domain names are your digital street address. They can significantly shape a visitors perception of your brand.
Unfortunately, most of the one-hit names like Dogs.com were taken up in the early days of the internet. But that doesnt mean you cant find a great domain name for your new website.
Just use these eight tips when youre creating a new domain:
- Make it memorable.
- Keep it mobile-typing friendly.
- Add keywords but only if it makes sense.
- Go for a brandable domain name theyre valuable and easier to land than broad terms.
- Make sure you dont step on anyones registered trademark in the process.
- Choose the appropriate extension. While .com is still at the forefront, the newer and far cheaper extensions are becoming more popular by the day, so they may be worth considering, too.
- Use a domain name tool generator if youre stuck racking your brain for a name.
- Think about jump-starting the process by acquiring an expired or existing domain.
Finding the perfect domain name is a lot like finding the perfect song. What works best for your business and resonates most with users will inevitably change. But following these eight tips, youre sure to have a domain name that stands the test of time.
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Choose The Right Domain Name
Businesses usually choose a domain name that reflects the name of their business.
If that’s not available or not suitable, in general the best domain names are:
- short and punchy, such as yahoo.com
- easy to remember, pronounce, spell and type
- alliterative, for example beyondblue.org.au
- also available for registration via social media channels
Some people argue a good domain name is one that people are searching for online and come up in search engines for example, Melbourne plumbers.
Others argue a good domain will be unique or distinct so it stands out in search engines, and you won’t have to compete for web traffic online because of searches for popular terms.
Whatever you choose, you can use to check your ideas against popular search terms.
Name Your Business In 10 Seconds Or Less
The 10-second business name creator
It takes years to create a great brand, but you can have a creative brandname in seconds. Shopifys free naming brand generator lets you jump fromnaming your brand to securing the domain name, to starting your smallbusiness – all in a few clicks.
Coming up with a business name for your brand
Now that you have the perfect business idea, the next decision youll haveto make is choosing a business name reflective of your brand or products.We know that coming up with a name for your business isnt an easy task,especially with the pressure of making it unique, while also developingthe rest of your business from scratch. However, in order to keep yourfinger on the pulse, youll want to take all necessary steps in finding theperfect name to match your business idea.
To get you started and moving in the right direction, consider these threeimportant factors before creating a name for your small business:
If youre looking for an easy-to-use business name creator, Shopifysbrand naming generator will help you name your business or ecommerce storein 10-seconds, or less. All you have to do is describe your business in oneword, enter that keyword into the search bar, and the naming generator willdo the rest! There are hundreds of unique business name ideas for you to choose from,so you can compare your favorites and land on a name that resonates mostwith your business idea.
How to choose a business name
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How To Choose The Best Domain Names For Your Business
Posted on May 4, 2022 by Will Morris in WordPress
Finding the best domain names is rarely easy. Your business might have the perfect name, but that domain might not be available unless you use a lesser-known Top-Level Domain . If youre coming up with a company name from scratch, it also needs to be available for you to choose as a domain. This article will provide you with actionable tips to help you pick the best domain names. Well cover everything from how to find alternatives if your original choice isnt available to what TLDs to use. Lets get to it!
Avoid Numbers Or Hyphens
Numbers and hyphens can also make your domain name difficult to type.
Numbers can be spelled out or used in their numeral form. Sometimes, numbers can be used to replace words . Think about how your domain name sounds. What would someone think if they heard, fifth street tea dot com? Is fifth spelled out or written as 5th?
You can use hyphens to create spaces or make a new domain name. But, we dont use hyphens in spoken language. If your website is passed on through word of mouth, the hyphen might be left out. Potential customers might not find your website.
You might want to avoid:FifthStreetTea.comTinas-Tea.com
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Include Information About What Your Business Does
At first, your business logo cant be as instantly recognizable Nike or McDonalds, nor can the services you provide be known intuitively by your potential customers. Descriptive logos are easier to process and will elicit stronger impressions of authenticity from your audience. A descriptive logo is one that includes visual design elements and clearly communicates the type of product or service you offer. A study of 597 logos revealed that descriptive logos more favorably impact consumers brand perceptions than nondescript ones, and are more likely to improve brand performance.
Choosing a business name that indicates what youre selling is a practical way to define your brand and makes it easier for potential customers to find your business online or in local directories.
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Avoid Confusion Through Research
Its ideal to use the same name in your domain and social networks to establish your business as a brand. Thats why its important to perform thorough research before choosing a domain name.
Related: The Best Free Apps for Managing Your Social Accounts
Check if the name is registered to someone else, and if its available on social media. Always stay away from trademarked names to avoid legal issues. If the name already exists, find another name to create original profiles on social platforms.
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Stay Away From Double
You must stay away from using domain names such as Presssetup.com when deciding on a domain name. Users, including yourself , can easily misspell these name combinations. You dont want to do all the work of promoting your online business and lose potential revenue due to typos.
Avoiding these sorts of naming combinations also makes your name more memorable and easy to type.
How To Come Up With A Good Domain Name
Choosing a domain name can be one of the most important steps in establishing your brand or business. Your domain name is often one of the first things someone sees, and it can affect their impression of your website and your brand. A carefully chosen domain name may increase user interest and drive web traffic, while a carelessly chosen one might do the opposite.
While it isn’t an exact science and there are few absolute rules, here are some guiding principles for picking a name that reflects and helps your brand.
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What Is A Web Address
A web address is what people type into their browser to find your site or a specific page of your site on the internet.
For your home page, your web address might be the same as your domain name. But if your website has multiple pages, then each page will have a different web address. A web address is also sometimes referred to as a URL or uniform resource locator.
For example, www.johnnosmith.com.au or www.johnnosmith.com.au/contact-us
What Makes Shopify Merchant Names Successful
Our survey of Shopify merchants discovered thousands of amazing and unique business names drivingthe success of online shops around the world. A great name can work hard for yourbrand, even before customers visit your website.
When coming up with cute business names, try the following:
- – Ending a word with -y
- – Spelling it with -ie instead of -y
- – Using objects or adjectives typically associated with being cute
The names generated above are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.
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How To Choose A Domain Name For Your E
Choosing a perfect domain name is very important for your e-commerce business. The domain is an essential part to build up your website.
Internet connects computers through a global network of cables. Each computer on this network can communicate with other computers.
To identify them, each computer is assigned an IP address. It is a series of numbers that identify a particular computer on the internet.
An IP address like this is quite difficult to remember. Imagine if you had to use such numbers to visit your favourite websites. Difficult, right? Domain names were invented to solve this problem.
Internet Corporation for Assigned Names and Numbers manages the domain names in the system. It is a non-profit organization that creates and implements the policies for domain names. ICANN permits companies called Domain Name Registrars for selling domain names. These domain registrars are allowed to make changes to the domain names registered on your behalf.
In simple terms, a domain name is nothing but the name of the website. Lets move to why it holds so much importance.
Whats The Difference Between A Domain And A Url
Before we go any further, some of you may be wondering what a domain is. Cast your eye up to your browser bar and youll see a bunch of text that begins with http://. The whole line of text is the Uniform Resource Locator, known as a URL for short. You may also know it as a web address.
The domain is the second part of the URL, for us, its namecheap.com. The second-level domain is namecheap and the top-level domain is .COM.
You can find more about this in our handy article on the definition of a domain.
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Your Choice Of A Domain Name Is Important Here’s How To Make Sure You Choose The Right Domain Name For Your Business
A business domain name is like online real estate. Its where your brand conducts business, drives potential customers to buy your products and services, and builds your expertise and authority.
Thats why its so important to choose the right business domain name. Here, youll learn the answers to some of the most frequently asked questions about domain names. The answers should help guide you through making the right choice for your next domain name.
Which Domain Type Is Best
For many businesses, .com is the best choice, since its the most commonly used. However, competition is tough for .com domains, and other extensions provide memorable alternatives as well. Be careful about choosing domains for a specific region . Pick those extensions if you want to geotarget a particular country for ranking purposes on Google. For more ideas, check out our list of 10 domain name ideas for business websites.
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Register The Domain Name
If your preferred domain name is available, you can register it through one of the many accredited registration organisations or their resellers.
These registrars are organisations authorised by the .au Domain Administration to provide services to people who want to:
- register a new domain name
- renew their existing address
Avoid Misspelled Names Numbers And Hyphens
Along with keeping things short, its important to keep it simple. Including numbers, hyphens, special characters, abbreviation, or misspelled words as part of your domain name makes it too complicated to remember and hard to communicate verbally.
For example, www.squaresix.site would be a better domain name as compared to www.square-6site.com or www.square6.site.
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How To Pick A Domain Name For My Business
Sometimes it makes sense to register a domain that conveys a meaning.
SearchEngineJournal.com is a great domain because the words Search Engine tells you its a website about search engines. Then the word Journal conveys that this is a news site.
There used to be a trend to add the suffix watch at the end of domain name, with keywords in the prefix of the domain name, like WidgetWatch.
I never liked it because if you think about it, that word, watch, is adversarial within that context and in my opinion, needlessly so.
So a visitor unacquainted with a -watch site might assume that WidgetWatch was a site that keeps tabs on Widgets in order to report the latest negative thing the widget did.
When choosing a meaningful domain name, it may be useful to think about the qualities you want your site to be associated with.
So just write down the words of those feelings or qualities that you want the visitor to feel.
- Friendly.
Now, review synonyms for the quality that you want a site visitor to associate with your site and play around with the words to find the right match.
How To Choose The Best Domain Name
Last updated on June 14th, 2021 by Editorial Staff | Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us.
Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand and search rankings.
Thats why its extremely important that you choose the best domain name from the start.
When first starting out, it can be hard to come up with catchy business name ideas with a perfect domain name.
In this article, well share all the tools and tips you need to get domain name ideas, choose the best domain name, and register your new domain .
14 Tips for Choosing the Best Domain Name
When starting a blog, choosing a domain name can be stressful because you dont want to make a mistake.
To make the process easier, we have a simple 14 step framework that you can use to pick the best domain for your website.
Lets take a look at these tips one by one with more details.
1. Stick with .com
There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.
We always recommend choosing a .com domain name.
In our opinion, newer domain extensions like .ninja, .photography, and others can make your business appear less trustworthy.
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It Should Be Memorable
Your domain name should get stuck immediately in the head of whoever hears it. Any person who hears it should memorize it instantly.
Plus, the name should have the easy spelling as well. Pick a name thats spelling is not hard or confusing to write. For example, a word like weak can be spelt in two ways weak and week. Now to avoid this mishap you choose words that are easy to get.
Avoid funky spellings. Do not use extra characters to make your name cool because it doesnt in fact make it simple and easy to catch. It adds a professional element.
For the spell check test tell people around you and ask them to write it down. In this way, you can have an idea of what people think when they hear your brand name.
Warning: You Need To Act Fast
Every day, hundreds of new domain names are acquired and registered by businesses all over the world. Once you find a name that suits your brand strategy, it would be wise to act fast and purchase it instantly.
Domain names are the gems of the internet akin to the Californian gold rush. Millions of individuals and business owners are tirelessly searching for brandable and unique names that they can acquire before it gets snapped up by someone else.
There are also the domain name hunters who buy domain names to resell in the future at exorbitant rates.
If you dont move fast, you might have to either buy it from someone else at a higher rate or grudgingly look for another domain extension. Domain names are more or less cheap, so even if you arent ready to set up your online brand, purchase it. If you decide to use another name later, allow it to expire.
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Make Sure Your Domain Is Easy To Pronounce And Spell
You probably want your domain name to be original and memorable. However, novelty isnt always a good thing. If you modify the spelling of a common word to get that .com extension , you might confuse your audience.
While word-of-mouth advertising is powerful, it only works when people can actually pronounce your domain. This also makes the name easier to remember, increasing the odds that people will visit and pass the site along to their networks.
In recent years, more businesses have opted for 4-letter combinations of easily pronounceable domains. In addition to being incredibly memorable, this is also due to the ability for domains to hold aftermarket value. That is, if the business fails, the domain can still be sold. One very popular 4-letter pattern is c-v-c-v , exemplified by Snap and Meta.