What Is My Domain Worth
A lot of us wish we could travel back in time and buy up domain names like apple.com, hotels.com, google.com, bank.com, and more.
But, even without access to a time machine, there are still ways to make money by selling domain names. Even though 99% of short and valuable domains are already taken, there are still a ton of valuable domain names out there.
Maybe years ago you decided to purchase a random domain name on a whim, only to find out years later that your domain, was worth thousands of dollars. This scenario is more common than you might think.
Its easy to purchase all kinds of domain names, hoping that one day, a brand new startup wants to buy your domain. But, spending hundreds of dollars on random domains and sitting with your fingers crossed isnt the best or most lucrative approach, but rather find out what goes into a domain appraisal and how to actually make domain flipping profitable.
A better approach is to learn about the factors that make a domain valuable and purchase domain names that have a decent chance of turning a profit down the line.
In this post, youll learn the ins and outs of what makes a domain valuable and how to properly appraise a domain so you can answer the question, What is my domain worth? with a high level of confidence.
What Makes A Domain More Valuable
There are some rules of thumb about what makes a domain more valuable. Most people who are looking to buy a domain want to buy one that is already successful, and most people on the web define success on page views and customers. A site that is already proven, even if it changes ownership, will carry some of those previous users over to the new site.
Some of the things you should look at when trying to value a domain include:
- The length of the domain: The shorter the domain is, the more it will cost.
- How many words are in the domain: Similar to the length, domains with very few words cost the most, so a one-word domain is the most valuable.
- How long has the domain been live: Domains that have been around for a long time rank better in search engines, and so this increases their value. However, most sites that have been around for a long time arent for sale, so convincing the owner might take even more money.
- Spelling and use of the domain word: A domain that is a common word and has a common spelling that is easy to type and remember is going to cost more.
- Domain extension: The best extension for a domain is the .com extension. This is because its what most browsers default to, and most users assume that is the name of the domain. So the same domain name with a .com extension is going to cost more than the domain at .net.
See What Buyers Will Offer For Your Domain Name Right Now
Theres no better way to get the real value of your domain than to put it up for sale. This may seem a bit drastic, but its incredibly effective. You see, estimations will only get you so far. Your domains actual value is how much real people are willing to pay for it. Just because it seemingly fits all of the criteria doesnt mean that youll get a ton of money for it. On the other side of the spectrum, you may think that your domain name doesnt hold much value at all, only to find someone who has been searching high and low for something just like it.
This technique can be a bit tricky, but there are ways to minimize the risks. Essentially, youre going to put an ad up for your domain on a marketplace website as if you were selling it. Then, you simply wait to see what kinds of offers come in. To ensure that your domain name doesnt actually get sold, you can apply a reserve to your listing. This reserve prevents the sale from going through unless a certain threshold is met. On domain marketplace sites like Flippa, you can set the reserve amount pretty high and hide the amount from buyers.
Most domain auctions last for about two weeks. During this time, people will view your ad, check out your domain, and make offers based on what they think its worth. Because your reserve is hidden, theres no outside influence whatsoever. Just real and honest information about the value of your domain.
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Recent Similar Domain Sales
When you sell your vehicle, you typically search out fresh selling details and figure out how much you can earn. The same is true for domains. Many websites provide new domain sales information. Pages such as DNJournal or ShortNames are used.
If you cant search these sites, you can take a look at transactions from recent weeks to get the exact match for your domain. See the domain itself and how much it has gone. To assess and evaluate the attributes of your market, you will use the data to build a fair initial price.
Search For Your Domain Name
The domain registration tool will then search through every single registered domain name to see if its available. Unless you spent some serious time researching your domain name, theres a good chance itll already be taken.
However, you can input different combinations of words and try different top-level domains until you find an available domain.
Read Also: Who Owns Domain Name Checker
How To Instantly Check The Website Value
When you think of earning from placing ads on your site, you obviously want to know what its actually worth.You can set a price which is below your sites actual price, and lose money.Or, you can set the price that is simply inadequate for your sites parameters,and advertisers will decline your offer in favour of others, with a more realistic price range.
No wonder that every website owner always asks the question: How much is my website worth?. With this in mind,weve designed a tool that can estimate the true value and help you set the price range that will satisfy you and the advertisers.
Website value calculator by MageNet does just this, and even more.This free calculator helps website owners earn from ads placement on MageNet by assessing their website valuation.Everyone can check the website value within the space of a few minutes.
Checking The Popularity Of Keywords
If youre unsure about any words in your domain name, you can turn to Google for more information. Google Trends allows you to see how the popularity of keywords rises and falls over time. You can even see how many monthly searches are made. When youre determining your domains value, use this tool to accurately gauge where those keywords currently stand.
While your domain may consist of a recognizable keyword, that doesnt necessarily mean its relevant to what end-users are after. Check to see how popular the word is to determine how it affects the domains overall value.
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Registration Fee New Domain Name Cost
The cost of purchasing an available domain name is pretty straightforward. Domain name prices vary depending on the registrar and domain ending you choose. At OnlyDomains, you can expect to pay anywhere between $0.99 to $14.99 per year for most domain names.Some TLDs like .AI can cost more per year and need to be registered for 2 years at a minimum.
With so many domain options, individuals and small businesses should be able to find something that wont break the bank.
Value Your Domain Name
Determining the value of your domain should not be a difficult process, irrespective of your reason for trying to find out.
The most important thing is that you need to know the factors that make a domain name wanted in the first instance.
Determining domain name worth.
You need to understand that with evaluations like this, several exceptions could easily occur. The value of a domain is strictly dependent on what a buyer is prepared to pay. What we are trying to say here is that in some cases, reality may differ from the things you read in theory.
When you calculate the estimated worth of a domain, you will have a reliable baseline. This way, you wont sell a domain that costs a lot for peanuts.
With that covered, lets take a look at the features that are important when considering a domain name. These features include:
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Has Been Around For A While
An older domain name has had more time to be indexed and ranked by Google, making it better for SEO than a recently-registered domain. Plus, you are likely more attached to a domain youve had for eleven years than one that youve had for eleven days. Both of these can be helpful as leverage during negotiations.
Put The Domain Name Up For Sale
With pricing all sorted out, the next step in how to sell your domain name is to put it up for sale. To do so, especially if youre interested in how to sell a domain name fast, you need to create a For Sale landing page.
Why? Its simple. When someone is looking for a domain name to buy, they usually type it into their browser to see if its available. If you have a large message saying This domain name is for sale along with your contact info, the potential buyer will know its available and be able to reach out to you.
It may not necessarily be the best way to sell a domain name as you might have better luck listing it with the domain marketplaces like Sedo or Afternic, but in situations like this, it could keep you from losing out on a great selling opportunity.
There are a number of ways to create a For Sale landing page. You can create your own using any landing page builder software, or you could use one of the For Sale landing pages available at Sedo, Afternic, or one of the other domain marketplaces.
Just know, if you go the latter route, youll have to pay a 10-30 percent commission on the sale price of the domain, even if you acquired the buyer directly from the landing page and not the marketplace.
Another option is to use Efty or another commission-free domain selling platform. The landing pages on these platforms are specifically optimized to sell domains.
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What Makes A Domain Name Valuable
Regardless of your reasons for wanting to find out, estimating the value of a domain doesnt have to be too difficult. However, it will require you to understand what makes a domain desirable in the first place.
Of course, its significant to note that as with most evaluations of this nature, this is not an exact science. A domain will always be worth what people are willing to pay for it, and the bottom line is that sometimes the theory may not line up with the practical reality. By calculating the estimated worth, however, youre providing yourself with a handy baseline so you dont end up selling a valuable domain for pennies.
With that in mind, lets look at some of the features generally considered important when it comes to domain names. These include:
These points are all worth paying attention to as you research your domains potential value. However, remember that there are no guarantees,and that the value of a domain can shift dramatically over time.
Research Recent Domain Sales
The best way to get started in the world of domain name sales is to become familiar with it. Take a look at recent sales and see what types of domains are being purchased and for what amount.
DNJournal regularly updates this domain sales report to show how much domain names have recently sold for at different premium domain services. Keep your domain in mind and see how it compares to the listed sales. Pay close attention to length, similar keywords, and other related factors to narrow down a range that your domain would likely fit within.
An important note here is that only a small number of domain sales get reported, so this is by no means a comprehensive list of domain value. However, there are still a lot of domains to look at that will help you better understand how much various types of domain names have successfully been sold for.
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The Length Of The Domain
Generally, the shorter a domain name, the more valuable it will be. Now, this wont always be true. For example, the domain r4dxf3.com wont be very valuable. But, taken as a whole, domains with few words or short phrases will hold more value. Shorter domains are much easier to remember and more straightforward to market overall. You can easily build a business around a shorter domain, while it may be more difficult with a longer domain.
How To Calculate What Your Domain Is Worth
The domain name Voice.com sold last year for $30 million. It was an all-time record for a single domain name sale.
While sales for millions of dollars are extremely rare, theres an active market for domain names. Many domain names change hands for thousands of dollars, although some can be worth more.
If you own a handful of domain names you arent using, theres a good chance someone will email you out of the blue asking if youll sell one.
Heres what you should do if you get a request to sell one of your domains.
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Find Out What Potential Buyers Are Willing To Pay:
Going straight to potential buyers is one of the best ways to find out more about how much you could get for selling your domain. After all, asking potential buyers will help you avoid mistakes made by research tools and help you determine if your domain is actually relevant. Bear in mind that even if your domain name ticks all the boxes when it comes to the right characteristics, if it Is not in demand or relevant to anybodys website, it may not be worth a lot. On the other hand, your domain name might end up being much more appealing to potential buyers than you initially thought. You could also try putting your domain name up for sale with a reserve price, which gives you the chance to find out what buyers are willing to pay without the risk of making a loss.
Find Out How Much Your Domain Name Is Worth
Posted on 25th May, 2006
Hereâs a fun service from LeapFish.com where you can find out how much your domain name is worth.
The evaluation is based on factors such as domain name length, Top Level Domain , whether or not the domain is a dictionary word, historical archive etc.
I entered the several of my domains and it came up with some interesting values
Estimated Actual Value: $302,402.00
LeapFish even points out that
It has been determined based on search results that this name may be extensively valuable beyond the scope of the LeapFish.com domain analysis tool. It is recommended that you seek the services of a complete domain appraisal company rather than rely on this estimate. Thank You.
Which is apparently worth more than
JeffOoi.com Estimated Base Value: $756.00 Estimated Actual Value: $95,256.00
As you can see, the tool is unable to take into account the meaning of a domain or what the domain is implying or representing, otherwise this could have made the tool more reliable.
From a financial perspective, I believe AbsoluetlyFreebies.com currently earns more money than JeffOoi.com, thatâs not surprising since the later is a non profit blog.
But anybody looking for Malaysian audience interested in the government and its political issues would consider JeffOoi.com as more valuable.
Nevertheless, itâs still a fun tool to play with as long as you do not take the results too seriously.
How much is your domain worth? Find out here.
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