What Is A Referring Domain
A referring domain is a website that indicates the source of where your referral traffic is coming from. If you have a website, you want other websites to link to your content.
For example, lets say you operate a blog that publishes content about marketing. John Smith is looking for marketing tips and types that query into Google. John finds an article on XYZ.com listing your site as the best blog to follow for marketing tips, so John clicks the link and it takes him to your website. XYZ.com is the referring domain.
Having backlinks from a variety of referring domains is a good thing. So why not just get links from as many sites as possible? Its not that simple.
According to Search Engine Journal, and where they come from, rather than just the quantity. A link from a low-quality site is not the same as one from an authoritative site.
Verifying Website Property Via Site Prefix
In instances where you dont have direct access to the DNS you can easily add a website with a specific website prefix and verify ownership of the property through a number of methods:
- Adding an HTML file to your site
- Adding an HTML meta tag to your sites homepage
- Using an existing Google Analytics account
- Using Google Tag Manager
- Utilizing a DNS provider
With each of the options listed above, youre telling Google that you are the owner of the website property and have permission to view the data.
Before you verify via prefix, you should ensure that everything with your domain is set up the way it should be. Ensure that your SSL is in place and your site is properly configured with HTTPS as opposed to HTTP. You should also make sure that youre canonicalizing or redirecting to a primary version of your subdomain, whether or not your website is www vs. non-www. That is usually done through your hosting provider or your DNS.
If you verify via prefix one way and later change your default URL settings, Search Console might not track the data properly. If you have HTTPS and HTTP versions of your URL verified, youll be able to see discrepancies in the data that Google Search Console shows for each site.
Once youve verified that your site URL is set up properly, copy the URL from the address bar in your browser and paste it into the prefix field on the verification dashboard. Click continue.
Well walk through each process below and you can decide the easiest way to verify.
Adding A Txt Record To Third
The process for adding a TXT record to your DNS settings varies depending on the domain provider. In general, you should be able to access the TXT record by finding your DNS settings, domain management area, DNS configuration, or similar.
The following are some steps for specific domain providers. If your domain provider doesn’t appear in this list, or if you can’t add a TXT record, then contact your provider for assistance.
Also Check: How To See Who Owns A Domain
How To Use Google Search Console To Find Backlinks & Referring Domains
The links report in will show a holistic overview of backlinks and referring domains.
Once you set up a free account and link your website, Google Search Console opens to an overview page. Scroll down on the left sidebar to find the links report.
Once the links report is open, youll find six metrics related to referring domains and backlinks.
- Total Number of External Links: Shows the total number of backlinks you have from other sites linking to your own.
- Top Linked Pages : Shows the specific pages on your website that are most linked to from other sites.
- Total Number of Internal Links: Shows the total number of links from your website to other pages on your website.
- Top Linked Pages : Shows the specific pages on your website that are most linked to from other pages on your website.
- Top Linking Sites: Shows the top referring domains that link to your website.
- Top Linking Text: Shows the anchor text that other sites use in the backlink to your website.
Tell Google Workspace To Check Your Verification Code
Sign in using your administrator account .
Scroll to the bottom of the next page and click Verify my domain.
Important! It might take additional time for your registrar to publish the verification code. If the Google Workspace setup tool gives you an error message, wait an hour before you try again.
In extreme cases, it can take up to 48 hours for your registrar to publish your verification code.
Connecting Search Console To Google Analytics
As a bonus, you can connect your Search Console property to your Google Analytics account so that you can see all relevant query, click, impression, and position data right in your Google Analytics dashboard. In order to do this, you need to have the website verified and connected to both Google Analytics and Google Search Console.
From your Google Analytics admin, youll want to click on Property Settings.
On that page, youll find a section titled Search Console. To connect your Search Console property, click Adjust Search Console.
Youll then be presented with all your verified search console properties. Select the current site, and click Save.
Youll then be able to see Search Console data in your Acquisition > Search Console report dashboard.
Check The File Upload
If the file uploaded correctly, you’ll see in your browser google-site-verification: followed by the code in your HTML filename.
Don’t Miss: How Much To Purchase A Domain Name
Get Your Verification Code
After you sign up for G Suite, you start the Setup Wizard. The Setup Wizard guides you through the steps to set up your Apps account, including domain verification.
If you leave the Setup Wizard before verifying your domain, you can still activate your account in the Google Admin console.
Sign in using your administrator account .
Choosing A Verification Method
Search Console supports several different verification methods. See the table below to help choose a method that works best for you.
Read Also: How To Find Email Domain And Server
Add A Txt Record To Register
What Is A Backlink
A backlink, also known as an inbound link, is a hyperlink that points from an external website back to a specific page on your website. You can earn more than one backlink from the same page or site.
Links can be embedded into various elements like text, buttons, images, and more. When Google indexes a new page on your site, it crawls the links on that page to find out if there are any other pages worth following.
When backlinks are embedded in text, the clickable words in the hyperlink are known as the links anchor text. Anchor text carries ranking weight with Google. It helps apply context for where the link is directing the user and what the content will be about.
Backlinks are a widely used SEO tactic for boosting search rankings, increasing authority on a topic, and building relevance with your target audience.
Theyre regarded as one of the , according to Ahrefs for keyword optimization.
Read Also: How To Transfer Ownership Of Domain Name
Notes And Tips On Domain Properties
- It is possible to add a domain property to GSC which already has separate versions of the same website added. So these versions will not be united, they will co-exist with your new domain property. You can see it on the screenshot above.
- If you want to verify domain properties for multiple GSC accounts, you will need to add a separate DNS record for each of these accounts.
- The verification process requires advanced skills and access to DNS records, which means youll need to have some back and forth with the clients to get a domain property verified.
- User management for domain properties works the same way as for regular websites: you can add users with different permissions. T hese users will not need to verify the domain properties they were granted access to.
- If you already have your website versions added to GSC, you will not need to wait for indexation and other info to appear. After verifying your domain property, all data will be immediately available in it.
- You will see different URL variations in all Google Search Console reports. For example, heres a Performance report:
Difference Between Backlinks And Referring Domains Summary
If website growth is the ultimate goal, knowing the difference between backlinks and referring domains is essential to ranking high on search engines like Google.
Make sure to check up on your referring domains vs backlinks on a regular basis. You can keep track of both using free Google Search Console, or paid AHREFs.
It only takes a few minutes but is critically important to your success in organic search.
Also Check: How To Transfer A Domain To Squarespace
How To Verify Domain Property In Google Search Console Via Dns
Yesterday, that Domain properties are coming to the new Google Search Console. It means that now you will have a full picture of whats happening with all versions of your website: https, http , m., www, non-www
As you know, Google treats such versions as separate websites. It makes sense from a technical point of view, but for users and webmasters this involved too many unneeded steps. So its really great Google added this feature.
To verify your domain ownership in Google Search Console, you will need access to your hosting and add a txt DNS record there. And by the end of this post, youll do this even if you have no idea what a DNS record is.
How To Use Ahrefs To Find Backlinks & Referral Domains
AHREFs is a powerful tool to have in your SEO arsenal. The tool allows you to check on the specific and total number of backlinks and referring domains a site has.
Heres a step-by-step on how to find the report:
Graphically, here are the steps:
Here is an example of referring domains report:
Read Also: Domain Registration Cost Per Year
Manual Methods For Google Site Verification
These manual Google site verification methods work for all websites, including WordPress sites.
To get started, access your Google Search Console dashboard. From here, you can open your property list to the left and click Add property to verify a new website:
Search Console will ask you to select a property type. You can enter a domain or a URL prefix. If you enter a domain name, youll be able to verify your website via DNS. The URL prefix method will let you choose between four verification methods:
Either approach works just fine when it comes to site verification. However, we recommend the URL prefix method because it gives you more options.
The following section will explore the four verification methods you can use to select the URL prefix property type. Then well show you how to verify your website via DNS at the end . Go ahead and enter your sites URL under the URL prefix and click on CONTINUE.
Add A Cname Verification Record
- From the Type list, select CNAME.
- In the Content field, paste the long string of text and numbers that you copied from your Google Admin Console.
- TTL, is usually safe to set in the 1 hour to 12-hour range.
- Leave the Priority box blank.
What Is The Difference Between Referring Domains Vs Backlinks
Its no secret that search engine optimization and link building go hand-in-hand.
You cant have one without the other.
A strong link profile encourages your chance of ranking for the keyword phrase youre targeting, which will aid in driving more organic search traffic to your website.
Two components of a healthy link profile are backlinks and referring domains.
But what is the difference between referring domains vs backlinks?
As youll find out below, backlinks direct visitors from one website to another, while referring domains are the actual websites the backlinks are coming from.
Backlinks are used by search engines to determine the popularity of a websites content while referring domains are used by search engines to determine which sites are linking to another site.
Its often hard for beginners to understand the difference between referring domains and backlinks, but both are important for SEO. And knowing how search engines interpret them can help you increase your rankings, traffic, and conversion rates.
Lets dig into the details below!
All Backlinks Are Not Created Equal
Backlinks are the bread and butter of SEO. They tell search engines what other websites think about your website. When a backlink is earned, it means that the website thinks your content is valuable for their visitors.
That sounds like a great reason to build a network of backlinks, right?
When done correctly, linking can be an integral part of your content strategy and a great way to improve SEO traffic to your site.
A good backlink comes from a site that has authority or trustworthiness attached to it. The more authority or trustworthiness that is associated with that site, the better your backlink will be.
For instance, earning links from other websites in the same or related niche as yours can help spread awareness of your website and generate more referral traffic.
But when backlinks arent garnered from a relevant source, they have the potential to harm a website as much as help it. Search engines can penalize a website for having too many links from irrelevant sources, not enough links in general, and more.
Avoid the wrath of Google by only linking out if you have something valuable, relevant, and unique to contribute to the conversation.
You can learn about more off-page SEO optimization here, which includes backlinks.
You May Like: Can I Transfer My Domain Name