It Is Resource And Time
Theres a lot that goes on behind the scene of a well-working, informative, user-friendly website. Theres your developer, sure. But theres also your marketing strategist, your content writer, your marketing operations specialist, your PPC specialist, the list goes on. All those people work together to ensure that your website is a well-oiled, lead-generating machine.
Is your company committed to the resources required to make multiple websites worth the investment? While your company doesnt need to be the size of a Microsoft or an Amazon, you will need to ensure that your operations are robust enough to maintain and cultivate an independent website and related ecosystem.
Plan Your Content Creation
With each new site, plan your content just as you planned your original content. You may want to plan your content by splitting up the types of content you need, like:
- General articles to reach a general audience
- Medium to advanced level articles
- Ultimate guides using long pieces of content
- Tutorials for DIY-style content
- Content youll publish on other websites for content marketing
When planning your content, its also a good idea to plan your anchor text in advance so you dont overuse branded or exact match anchor text.
Multiple Domains Good Or Bad
Taking a narrow view that only considers search engine optimization , the short answer is multiple domains can hurt your page ranking. Many still park multiple domains as aliases for their main website. That was quite popular approach in old internet days. Not today.Also there is no real benefit to having several keyword-rich domains pointing to your website. SEO is done on a single domain name and incorporates many things such as site popularity, the amount and type of content on the site, keywords in meta and title fields, and paying for a spot in the search engine database.
Exceptions can be considered when protecting your website name or business brand. As a rule of thumb, it makes sense to register similar, complementary domains closely related to your site name before someone else does. Ending up with multiple domain names is quite natural. They dont bring much of an advantage to website rankings but will guard your brand recognition and reputation. Additionally, after redirecting, they can be a good source of type-in traffic, given that the domain names are of a high quality .
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If your website serves a simple purpose, such as a portfolio of work samples, using multiple pages on the same site will likely be adequate. If the business model is a bit complicated, then its worth exploring how to leverage several sites. But a few words of caution before you start:
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Why Bother With Multiple Domains Why Not Rank Content On One Domain
Using multiple domain names for SEO exponentially increases your power to become visible in the search engines. Having multiple ranking domains increases the likelihood that a user will click on a search result from one of your websites. Its even better than having high-ranking web pages from one domain.
But, a multi-domain strategy will take years to come to fruition unless you already have the content and authority to provide the fuel.
The perfect example of a transition from a one website or single domain to multi-domain strategy is About.com. About.com transitioned into DotDash a number of years ago, splitting its existing trove of quality content into multiple websites, including brands you might be familiar with: Investopedia, Lifewire and TheBalance.
Multiple domain names can also act as a diversification mechanism in .
Gaining Higher Rankings On Local Seo Results Pages
Firstly, Multi-Location SEO can boost your standing on local SERPs. For instance, if a Google user searches for a business, they might see a Google Maps result displaying establishments in town.
Moreover, Near me searches, in particular, are beneficial for getting the attention of local consumers who need products or services ASAP. Search queries with the Near me qualifier have grown 150% faster than searches without it.
So, upon clicking a Google Map drop pin, itll display essential business information, including:
- The business name
- Reviews and ratings and
- Business pictures.
Adding such information is critical to gaining better local SERP rankings. Additionally, the info adds value to your pages, whether from your dedicated business site or Google My Business.
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How Do You Join Two Domains Together
Solution Open the Active Directory Domains and Trusts snap-in. In the left pane, right-click the domain you want to add a trust for, and select Properties. Click on the Trusts tab. Click the New Trust button. After the New Trust Wizard opens, click Next. Type the DNS name of the AD domain and click Next.
Always Check The Blacklist Status Of Expired Domain Names
Sometimes its worth looking into buying expired domains or domains up for sale. Before purchasing multiple domains or an expensive used domain name, make sure it hasnt been blacklisted or de-indexed from Google and/or other search engines. You can check the status of any domain name with this blacklist testing tool.
If a site has been blacklisted by Google, or if its considered unsafe, it was probably used by spammers in the past. While you can file an appeal to get your site un-blacklisted, the baggage youll have to deal with isnt worth managing. For instance, if your domain has been associated with a phishing scheme in the past, your domain might already be blocked by email providers and individuals.
The benefit to buying expired domain names is that you might come across a domain that has a high Domain Authority or Page Authority . If you find an expired domain name with a high DA or PA, youll have an easier time getting that domain to rank.
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Reason : No Isolation Against Technical Failures
When all of your websites are hosted in a single environment, where there isnt really any separation between the various sites, any technical failure that impacts the availability and uptime of one site will also impact your other sites. If you push a bug to production that slows it down or one of your websites is a target of a distributed denial of service attack, all of your sites will be affected.
In addition to mistakes and attacks, youll need to keep an eye on your overall resource usage. Even accounts that offer unlimited resources tend to restrict your usage after a certain point. If one of your websites is a resource hog, this might affect your other websites, since they will not have the resources they need to stay online. Furthermore, your web host might find your high resource usage levels unacceptable and throttle the amount available to all your sites.
What Should You Do Next
If you decide that it makes sense for your company to own multiple domain names, the next steps are going to be simple. First, figure out which domain name registrar is going to be best for you. Next, make a list of all the different domains including their TLDs that you want to purchase. If you have a large list, consider contacting the domain name registrar to see if you can negotiate a discount. If not, simply go through and register each domain separately to your account.
Once you own the domains, set them up with a website. This can be done by pointing that domain to an existing website or creating an entirely new site for each one. Verify that youre keeping track of each domain and how long you own it. Making sure that you renew the domain before it expires helps ensure that you never lose access to your domains.
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How Did We Pick The Best Hosts For Multiple Domain Hosting
Weve reviewed over 1,500 hosting plans and selected the ones which allow you to manage multiple domains via a single account. We then shortlisted the hosts which offer the best domain management tools.
Lastly, we reviewed real customer comments from our massive database of over 1 million words of customer reviews to identify the top 10 hosts for multiple domain hosting.
Multiple Domains For One Website: Seo Pros And Cons
A question we often get asked from our clients is whether or not it makes sense to have multiple domains for different product offerings or services. This is a great question! Companies of all sizes have adapted to marketplace demands, diversified their product offerings, or added new revenue streams to their operations. But does it make sense for these companies to have multiple domains? What does this mean for SEO? The short answer is, it’s going to depend.
Let’s get one thing out of the way first. When it comes to multiple domains, this article will focus on multiple root domains, not subdomains. In this example, the root domain is example.com.
A domain = example.com
A subdomain = blog.example.com
So, when it comes to multiple domains, what is best practice? This article will break down the pros and cons of multiple domains and answer the big question: what is best for SEO?
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Parent Brand With Subsidiaries Or Dbas
If your brands are the same, but the representatives and subsidiaries are different, you might want to apply a multi-domain SEO strategy as well.
For example, The Cherry Creek Mortgage Company owns the following properties:
- https://www.cherrycreekmortgage.com
- https://www.bluespothomeloans.com
- https://www.cherrycreektexas.com
This tactic might apply to real estate firms or insurance sales with different locations & realtors or salespeople nested under different brands. This can be beneficial to the individuals as well, especially if they have their own individual brands to leverage.
Bottom line: If you want to leverage different salespeople separately, multiple domains may be a good option. Just keep in mind the additional costs associated with this decision.
Reason : Difficulty In Siloing Access To Your Websites
Using one account for all websites means that you dont have the ability to set administrative credentials that offer access to just one of your sites that you can share. If you manage your website yourself or are working with a trusted team, then having just one set of credentials that grants access to all of your sites is fine.
If, however, you have multiple people administering your websites, granting them access to one website means granting them access to all of your websites if you host them using a single hosting account. Theres no real way to protect your subfolders, each of which is used for one website, individually.
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Is It Recommended To Register Multiple Domain Names For A Website
Do not use more than one domain for a website. Using more than one domain for the same site or company confuses search engines and essentially spreads out your domain authority an important ranking factor that communicates important information to Google about who you are, what you do, and how authoritative you are.
One Clarifying Your Brand
When you choose a domain name, youâll want to make sure that it is concise, unique, and easy to type in. The primary thing you should think about is how the user experience is going to be when you are telling people your email address or having advertisements directed towards your website.
While there might be some benefit to having your product or service in your domain name, itâs much more important to make sure your domain will concisely communicate to the entire Internet what your brand identity is. Iâm not saying that it needs to communicate what you do and where you do it, Iâm saying that it needs to be distinguishable among billions of other webpages.
Remember that your domain name is only a small portion of your web identity. Your site name, page titles, meta-descriptions, and on-page communication is going to help the search engines figure out what you do and where you do it.
So, my advice?
When it comes to choosing a domain name, select just one name and make it simple as possible.
Also, try to make it somewhat unique or relateable so that it can stand out among seas of webpages.
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What Is Website Redirect
A website redirect occurs when typing a web address in the address search bar sends a site visitor to another site different from the one they typed in.
A redirect points your old URL to a new web page. When everyone types in or clicks on that authentic URL they will be taken to the web page you set the redirect up to instead. It guarantees site visitors do not come to be on a 404 web page and rather discover something applicable to what they have been originally looking for.
How To Host Multiple Domains
If you have a Premium hosting plan or above, you can host more than one website on the same account!
Each website will require its own domain name – you can see the available options that can be purchased with us in the Domain Checker.
To host multiple websites, go to the Websitessection of your panel and click on Create or migrate a website:
You will be guided through the process to add your domain by either creating a new website or migrating an existing one
NOTES:
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If you want to host a domain purchased elsewhere, make sure to point it to our nameservers
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If you have a Single Web Hosting or Single WordPress plan and wish to host multiple websites, you can consider upgrading your plan
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Are There Large Companies That Choose To Have Just One Domain
Yes! There are plenty of companies that have a single domain. Companies like Apple and Nike have chosen to keep the entirety of their product line on one domain- despite immense brand awareness of their products .
Another example of this strategy is Oracle. Known as one of the most prominent players in the software industry, Oracle has grown significantly, relying on an aggressive acquisition strategy to diversify its portfolio. As of February 2022, Oracle has a market cap of over 220 billion dollars. Oracle has purchased some of the biggest names in AI, middleware, and server expansion- and keeps those products under the Oracle name and www.oracle.com domain. Keeping these various products under the Oracle umbrella helps customers understand that they are owned by Oracle- giving them the symbolic stamp of approval, utilizing Oracles clout and position in the industry to elevate their subsidiary companies.
When Its Useful To Have Multiple Domain Names
You absolutely can have multiple domain names, but you dont want them to resolve or be indexed by Google. To prevent that you set up a 301-redirect or forward the domain to the real domain.
If you 301-redirect a domain, it will never be indexed, because the 301 error is a message to Google that sorry, this URL doesnt exist, heres the real one you should pay attention to.
As an example, a friend of mine used to have bayareasea.com which redirected to bayareasearchengineacademy.org. The former is just easier to send on social media or in emails. But we never want it to be indexed. If you click it, youll see it automatically changes to the correct web address.
You might want to own the .com, .org, and .net versions of your domain so a competitor doesnt get them. Just 301-redirect them to the one you want to be indexed. Example:
- lpcfoundation.com goes to lpcfoundation.org
- lpcfoundation.net goes to lpcfoundation.org
I had a student in one of my SEO classes that said people were always calling them to say their website was down. Its because their company name was an odd spelling, and the customer was mistyping it.
I said, Buy the misspelled version and 301-redirect it to the correct version. No one will ever know the difference, and youll stop the phone calls and end customer frustration!
So to conclude, in my opinion, the company that was being solicited for a keyword domain purchase, I let them know that it would be a complete waste of their money.
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The Serps Dont Regularly Display Two Results From The Same Domain
Theres something interesting about search results that many people dont notice. When you search for a keyword or phrase, youre unlikely to be given multiple results from the same domain name.
With few exceptions, search engine algorithms are programmed not to display two or more results from the same domain name when other options are available. Sometimes it happens, but only when a domain name has two web pages that are equally strong and there are no other high-ranked competing web pages from a different domain.
Most of the time, Google filters out additional pages from the same domain because the algorithm tends to favor domain diversity. And thats exactly why you need to use multiple domains for SEO.
For example, if you go to Google and search for buy a new car youll probably get two results from several big websites like autotrader.com, cars.usnews.com, and carsdirect.com. However, those websites are big brands that pull some serious weight in the search engines. Although its possible, you probably wont see more than one of your webpages in the SERPs at least not in succession.
You might have web pages from a single domain name that rank #3, #14, and #22, but youll probably never get multiple webpages from the same domain name to rank #1, #2, #3, and #4.
However, when using multiple domain names as an SEO strategy, its easier to own the #1, #2 and possibly even the #3 and #4 spots in the SERPs for a given search phrase.