Keep Your Emails Spam
As with most things related to digital marketing, executing an effective email campaign can be challenging. If you take a hard look at your current strategy, you can find ways to ensure that your emails will never be filtered out as spam.
When you make small changes to your messaging style, youll not only get past spam filters but also become a better communicator for your brand. Your email campaigns can be a game changer, helping to build relationships with your users and get you more business.
Have you ever had to deal with your emails being filtered out as spam?
How To Use The Ip Blacklist Email Blacklist Domain Blacklist Check To Check Your Ip Status Or Perform The Ip Blacklist Lookup
Several online tools and websites are free and check that the given URL, IP address, or email server IP is consequently listed with DNSBL or SURBL systems.
- To check your IP status or perform the IP blacklist lookup.
- Enter the URL, IP address, or the email server IP address whose status you want to check.
- The tool will take 20 to 40 seconds to perform the IP blacklist lookup and provide you the results.
- If your IP is listed in the particular blacklist, it will show “Yes” in front of that blacklist or vice-versa.
Note: We do not manage, run, or have any direct affiliation with any blacklist. We are only providing a single platform to check an IP address’s status on third-party blacklists. We do not recommend using any specific blacklist and do not condone blacklists that require payment for removal. The inclusion of such blacklists is for completeness and should not support that blacklist’s usage.
Keep Bounce Rates Low
Email bounces can be classified into two types: hard and soft bounces.
Email addresses that hard bounce should be removed. Chances are, these are email addresses that are out-of-date, fake or misspelled, or senders who have blocked you. It is pointless to continue sending to hard bounces since youre not likely to get any engagement from them. They will only hurt your sender reputation and lower your overall deliverability.
Soft bounces happen when the email addresses are valid but delivery failed for some reason. This could be due to several reasons like a full inbox, the email server being down at the time the message was sent, and so on. If this was a previously active address, you can try resending, but if it keeps bouncing, its best to take it off your list.
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How To Avoid Being Blacklisted
To avoid the necessity to check if your domain is marked as spam, start to build a good sender reputation from the very start and your emails will be less likely to fail delivery to Inbox.
- Use Double Opt-In. This way you can protect your base from bots, spam traps and invalid addresses. If you started collecting contacts before implementing DOI, ask these people to confirm their addresses.
- Verify your domain.
- Watch after your contact base hygiene. Dont hesitate to delete contacts who havent opened your emails for a long time. Some boxes could have turned into spam traps or ceased to exist. Therefore, it is necessary to clean the base regularly.
- Add a captcha to the subscription form. It will protect you from bots.
- Register with postmasters and monitor your sender reputation.
- Regularly check spam databases.
- Pay attention to the error rate in your reports. In eSputnik, for example, you can see why your delivery failed. If the reason is Message blocked due to spam content in the message, you need to revise your content strategy.
Add An Unsubscribe Link
A lot of countries have implemented laws regarding mass emails, the most popular one being the US CAN-SPAM Act. Usually, local legislation mandates that all emails should have a link or a button that allows people to unsubscribe from a given mailing list. If your emails dont have such a link, they may be flagged as unwanted by anti-spam platforms.
In addition, if a person wants to stop receiving your emails and they dont see a way to do that, they will most probably block your email as spam to stop receiving further messages. If this happens a few times, the receiving email provider may start treating all your future emails as spam.
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So How Can You Tell If Your Emails Are Actually Being Delivered
You’re probably wondering now, are MY emails going to spam?
Unfortunately, knowing if your companies emails are going to spam is more complicated than looking at the delivery rate in your marketing automation platform. An email can be successfully delivered to spam.
Theres a big difference between the delivery rate report in most email marketing programs and email deliverability. The delivery rate essentially is the number of emails that made it to the digital post office. Ive seen many brands that have reported email delivery rates of 99%+ but still see their welcome emails to new subscribers going to spam.
So how can you tell if your domain reputation is causing emails to end up in spam?
You Dont Have Permission From Your Recipients
This one is simple: online privacy laws like the GDPR require that you must have express permission from recipients in order to send them emails. That means you cant simply purchase email lists to get quick access to a bunch of contacts .
However, it also means that even users who provide their email addresses on your site need to explicitly tell you that they want to receive emails from you, especially if theyre a citizen of the EU. This can come in the form of a disclaimer during account creation or on your contact form, or it could be a checkbox that users need to tick to indicate their willingness.
While this isnt necessarily required in the U.S., its still a good practice. People get a lot of emails these days,and if your messages start suddenly appearing in someones inbox when they didnt ask for them, theres a decent chance they may be marked as spam.
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What Blacklisting An Ip Address Means
The tool checks whether the given URL, IP address, or email server’s IP is listed with DNSBL. Email system providers utilize that database to filter out spam emails before they finally reach the end-users.
For example, if your company uses email marketing and you send out thousands of emails to promote your new product, some of the receivers mark that email as spam. There is a high chance that your IP will be on the IP blacklist, which needs to be avoided.
IP address blacklisting is the process or method to filter out or block the illegitimate or malicious IP addresses to access your network. It occurs when a web hosting company ultimately ignores your IP address. More precisely, any email you try to send is consequently blocked and filtered as spam.
One estimate concludes that email traffic consists of 80% of spam emails. That overwhelming amount of commercial emails lead to strict blacklisting practices to keep the inboxes spam-free.
S To Take When Your Emails Are Flagged As Spam
There are several things that may help, but bear mind these are suggestions and not a guarantee that your email will no longer be filtered as spam:
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What Happens To Your Domain
If you register a domain through MyDomain, please note there is a non-refundable $15 domain fee. This fee not only covers our own costs, but it ensures that, even if you’re dissatisfied with your experience at MyDomain, you won’t lose your domain name. You’ll be free to transfer it or simply point it elsewhere.
Please note: The 30-day money-back guarantee applies to our hosting plans it does not apply to most add-on services, such as domains, as mentioned above.
Offer Details
Special offers are limited-time promotional prices availabe to new customersand valid for the initial term only. All products and services automaticallyrenew for the same term length, using the payment method provided in this initialpurchase, unless you request a change. Renewal pricing will be available throughyour control panel.
Why Is My Ip Address Blacklisted
A blacklist is a database of IP addresses that are believed to send spam. Emails from these IP addresses are either blocked or routed to the recipient’s spam folder or handled accordingly.
Your IP may be in a single blacklist or multiple backlists. There is no centralized authority for that. Each blacklist is managed independently, and each has its criteria for listing or delisting the IP address in its blacklist.
There are several reasons that your IP is on the blacklist.
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Email Authentication Is Failing
Email authentication means that you are giving required permissions to a 3rd party ESP, to send emails on your domain’s behalf.
It is an important topic if you are using a 3rd party ESP . If you are using a mailbox provider like – Gmail, Yahoo Mail, AOL, Apple Mail etc. then your emails will be authenticated by default .
The top reasons for why email authentication fails would be:
- Not adding SPF records
- Not adding DMARC
- Using Via Domain
- Domain being present in email blacklists
We cover email authentication and the common mistakes people make when it comes to email authentication, in detail in this SendX blog on why email authentication fails.
At SendX, we provide email authentication for free in every plan and strongly encourage our users to get their domain authenticated with SendX.
My Emails Are Flagged As Spam What Can I Do
Email is the best way to contact potential and existing customers or partners. You can send newsletters, promo offers, news, incident reports, personal emails, etc. Sometimes, however, emails can end up in peoples spam folder. While this is normal for messages that are clearly spam, it is often a surprise for people that have had no intention of sending unwanted messages. If emails you send end up as spam, there may be some problem that you should find and resolve. Not addressing this issue can hurt your sales directly or may make other people think that you are not replying to their messages.
We have compiled a list of tips you can follow to make sure that the messages you send will not trigger spam filters and will be delivered to peoples Inbox.
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Avoid Phishing Phrases And Trigger Words
When youre composing client emails, always try and avoid typing phishing phrases and trigger words. Unfortunately, there is no such thing as a complete list of trigger words to avoid, but here are some examples that can give you an idea:
- Act now! Dont hesitate!
As spam is basically trying to block commercial promotions, the words that are highly common in such messages must be avoided .
Phishing, on the other hand, is designed to steal identities by getting the receiver to click on a fraudulent link. So common phrases in phishing messages that you must avoid using will be related to bank accounts and personal data.
How To Remove My Domain Name From A Blacklist
Most blacklist databases will also provide listing reasons, so you should be able to find out why you were blacklisted.
If you found out that your domain name has been blacklisted, contact us immediately so we can start an investigation and to try to get it reversed.
In addition, you can do the following:
- Scan your computers and devices for viruses
- Make sure you have all the updates and patches for your operating system
- You may also want to change or enforce stronger passwords for your email accounts
- If you maintain a mailing list, make sure you have dealt with all unsubscribe and opt-out requests promptly
- If you send out monthly newsletters, make sure you include the unsubscribe option on your newsletters for users who want to opt out
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How Do I Avoid My Emails Being Marked As Spam
Learn how to Avoid your Emails being Marked as Spam! Since the beginning of the internet, we have been fighting spam. In fact, almost 86% of global email traffic is unsolicited junk mail .
To stop being bombarded by junk, people sometimes buy third-party email filtering services or create filters on their own to ensure that they only receive content that they deem to be relevant.
The downside of this is that depending on the receivers settings, your legitimate messages can get marked as junk quite easily. Its not a server or hosting issue, its just a common problem in the digital age.
This guide will teach you:
Why Did One Of My Emails Getting Flagged As Spam Print
There are a few reasons:1. A new domain can take a little bit of time to develop a reputation. The big email companies look at things like: How many people have added a contact with that new domain name, how many people have sent email to that new domain using their service, how many people have archived email received from that new domain, how many people flagged email from the domain as SPAM or moved it to the Junk folder etc. Then they adjust the email reputation score for the domain.They do this so that spammers who start a new domain name start of with a low email reputation score. But the new domain of someone sending legitimate email will reach a good email reputation score after an amount of time.2. There is this thing called DMARC that helps validate good email. When these new things come out not many service providers use them. But now DMARC is starting to be a thing. Fortunately with our hosting accounts we offer easy to setup DMARC. You can find it in the DNS editor and you can add DMARC to any of your domains or you can ask us to do this for you.Please do let us know if any of your emails get flagged as spam. Ideally let us know which domain name rejected the email and then we can do more testing and tweaking for you.
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Factors That Affect Your Spam Score
Various things contribute to the spam risk rating or spam score of each email sent.
A spam score is assigned on a scale of 1-10, with lower being better. By lowering one or all of your risks which escalate your spam score, you can safely end up back in peoples inbox.
Here are some things that incrementally contribute to your email ending up in spam. Each contributing factor may have a different weight to it.
Overall, if you keep ending up in spam folders, you will have to figure out your own magical combination of things to use or eliminate to get your spam score low enough to get past the spam filters.
Setting Up Proper Authentication Records
IP aside, there are some email authentication records that should be configured with your DNS so incoming email servers can validate the emails are legitimate:
- rDNS Reverse DNS records allow the inbound email server to check the IP and ensure a legitimate domain is attached to it. If there is no domain attached to the IP, its a red flag. By default all IP addresses at NameHero will include this record to the servers hostname. While this is certainly better than not having a record, its not as good as having it attached to the actual domain. With a shared IP address, thats not possible, so a reason to have a dedicated IP.
- DKIM DomainKeys Identified Mail is an email authentication method designed to detect forged sender addresses in emails , a technique often used in phishing and email spam. Proper records tell the inbound mail server the email is legitimate.
- SPF Sender Policy Framework is an email authentication method designed to detect forged sender addresses in emails , a technique often used in phishing and email spam. As with DKIM, proper records also inform the inbound mail server the email is from the actual owner of the domain hence is legitimate.
You can easily check these records by going to cPanel -> Email Deliverability:
From here, you can see if any problem exists:
This screenshot tells us there is an issue with the rDNS record. If you click on manage it will provide specific details:
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