Custom Domain Email Marketing Ideas
Email marketing has shown to be one of the most effective ways to nurture your business leads and encourage repeat business. You can use your professional email to market in earnest to potential customers and contacts to form longstanding relationships.
Not sure how? Here are some examples to get you started:
- Free eBooks or whitepapers are great incentives to get folks to sign up for your mailing list. Make sure the information is something that subscribers can use, and dont be over-promotional. Let your knowledge and experience be your sales pitch.
- Offer exclusive Subscribers Only discounts and sales. Include a promo code just for your email marketing list subscribers.
- Share tips or FAQ that you know your site visitors are hungry for. Include a how-to guide or list of tips targeting what your customers want to know. Of course, also incorporate to your website.
- Include exclusive content that is not posted publicly on your blog or site. Maybe a special how-to or downloadable PDF that only email newsletter subscribers can access.
- Provide a customer survey. The survey can ask about anything from newsletter content to product offerings. Include an incentive, such as the subscriber being entered in a drawing for a gift certificate or gift card for your products or services. What do you want to know? Just ask your subscribers will pipe in!
Quick email marketing tips
Now that youve got some ideas brewing, youll want to keep these tips in mind:
How Do I Create A Custom Email Address That Matches My Domain Name
There are a couple of ways you can create your own custom email address that matches your domain name:
How Can I Create My Own Email Domain For Free
To get started, just log onto Bluehost and go to your user panel. If you havent started a website with Bluehost yet, take a look at my free guide on how to start your own blog or website.
Not sure if its the best hosting solution for you? Check out my review of Bluehost. You can get a free domain for a year when you sign up with BlueHost. This domain can then be used to create your own domain email for free.
When you get to the dashboard, go to the sidebar and click on the Advanced tab.
Then scroll down a bit until you get the email section. Youll want to click on Email Accounts.
Now youre in the email manager window. To get started with your free domain email, click Create to set up a custom name and password.
So just go ahead and set up your information. You can also adjust the storage space from the default 100 MB if you just want to create one primary account. You can create up to 5 emails under your account plan.
Your new email should be created at this point. From here, you can manage or check your mail by clicking on the links next to your new account.
If you would, you can choose a pre-installed default email application, or you can try to manually connect with some of the other applications Bluehost integrates with. I went with horde as my default application.
The highlighted start in the upper right corner of your email indicates your default client. You can switch whenever youd like based on what kind of dashboard looks the best to you.
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Forward Emails From Your Custom Domain
Now that youve got a domain name, youre going to route emails from your professional address to your Gmail address, so that you can continue to use the Gmail interface.
Below are the instructions for several different web hosts.
If your host isnt listed: Look at the HostGator instructionschances are you have the same cPanel admin interface.
If that doesnt work: Your provider might not include email forwarding. You can transfer it to Bluehost for a web hosting package that includes email forwarding. Just click Get Started on this link, and on the 3rd step or so put in your existing domain name rather than searching for a new one. Theyll guide you through the rest.
How To Get A Custom Email Domain
Before you set up your new personalized email account, you need to register your domain. The second part of your email address after the @ symbol will be your registered domain. In order for your custom email to have the impact you want, make sure you choose the perfect name for your domain.
After you register your domain, you can sign up for an email hosting service. Your email host will take care of any technical issues and handle the backend storage and management for your emails. Usually, your web host will also offer email hosting services.
To finish creating your new email with a custom domain, you need the right software or an email client to access and manage your email. Often, your email host will provide you with an email client so you can get your new custom email up and running smoothly.
Now that you have a personal email domain, you can facilitate more effective and professional communication between you and your website visitors!
Read Also: How Much To Purchase A Domain Name
Integrating Your Domain Email To Your Current Email Provider
Youll also have to integrate your shiny new domain email with your current email address. Again, this is painless.
If you are using Gmail, then simply go to the upper right corner of your account and click on the gear-looking icon. Go down to Settings and then over to Accounts and Imports. Once there, select add a pop3 mail account you own, and fill out the details, such as If youre content with the changes, hit next and youll receive a verification email to your host email.
After you verified the account by clicking on the link, you no longer have to login into your host account. You can compose and receive emails that contain your domain name from your Gmail account.
Gmail is easy to integrate, as are most of other providers. For example, if you use Zoho Mail, simply go into your account and Add/Verify your domain, Add users/Create email accounts, Change MX records, and perform Email Migration. Desk also has an easy help desk software that will easily integrate.
Start Using Gmail With Your Own Domain Today
With the methods in this post, you can get the convenience of Gmail with the professionalism and brandability of your own custom email address.
If you already have a website and email hosting, you can use the first method to use Gmail with your custom domain name for free.
If you dont have email hosting already and/or you want to completely separate your custom email address from your free Gmail address, you might want to pay for Google Workspace instead.
Still have any questions about how to use Gmail with your own domain name? Ask us in the comments!
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Create An Email Domain With Zoho Mail
If you already have a domain name , you can use Zoho Mail to set up a matching email address for free. This email service offers a variety of plans, including a Forever Free Plan with access for up to five users, 5GB of data, and a 25MB attachment limit.
If you dont already have your own domain name, you can purchase a domain name for about $10 per year.
If you want to avail of more advanced email features such as offline access or various calendar integration options, you can upgrade for as little as $1 per month. Note that the free version gives you web access only, so you wont be able to use another email client.
To set up your free email domain, go to Zoho Mails pricing page and scroll down to Forever Free Plan the Forever Free Plan is near the bottom and Zoho Mail makes it much less obvious than the paid plans. Youll have the option to choose between Zohos generic domain or your own:
Select the first option, then click on Add. Next, enter your web address:
Then youll land in your setup area, where youll need to verify your domain using either the TXT, CNAME, or HTML method. Zoho Mails detailed setup guide gives you step-by-step instructions on how to accomplish this:
Next, its time to configure your email delivery. Youll need to log in to your web hosting portal, head to the DNS manager, and locate the section with your MX information:
The Benefits Of Having A Professional Business Email Address
Some of the benefits for creating an email address account are obvious. If you want customers to communicate to you through your website, your IT department may have already set up a professional email address to handle these inquiries.
But there are other reasons that you need a business email. Lets run through the most important benefits
Your brand name is reflected in the communications that you send to customers. If you plan on sending any type of promotions, then you want to avoid the spam filter and create a professional business email address where your brand will be recognized. You will need a customer email address to use email service providers like MailChimp or Constant Contact in order to send out marketing pieces and customer communications.
Your customer service email address will become the most popular as soon as you launch your website. People naturally have questions, problems, or just want help. You can make it so simple by having a or to ensure that these customers are serviced quickly and understand they are talking to someone at your company with the right email address domain.
When you reply to customer inquiries and clients, you should have a custom domain that shows you are part of a real business and offer legitimate services. People may use the email address to go to your website, but overall, it sends the right impression when you are able to reply with a professional business email.
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Setting Up Your New Google Workspace Email On A Mac
If you dont want to access the Gmail web app through your browser, you can easily add your new Google Workspace email address to the Mail app.
First, open up your Mail application. Then click the Mail option in the top menu to expand the main preferences.
Select the Add Account option, choose Google, and then click continue.
From that on, youll start the easy activation process.
Adding Gmail to Mail app
If youd like, you can now even select which apps to sync with the account, not just Mail, but also your Calendar and Notes.
You can now send and receive emails from your new address from using the Mail app.
How To Receive Emails In Gmail
5. Enter your Email address, e.g.
6. Click the Next Step button.
Refer to the cPanel email settings you made a note of before
7. Enter your full email address as the Username
8. Enter Password for your email account
9. Enter the incoming POP Server. Choose the Always use a secure connection option. Make sure the port is changed to 995
10. Choose any additional options you may want
11. Click the Add Account button.
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Setting Up Your New Google Workspace Email In Mail For Windows 10
If you prefer to use your Windows 10 Mail app instead of your browser, its effortless to set up.
If you havent set up an email account yet, all you have to do is open the app. It will automatically prompt you to Add an account.
If you already have an active one, log out from it, and click the Add new account link.
Windows Mails add Google account window
Next, click the Google button, and log in with your Google Workspace credentials.
Google will prompt you to confirm that you are allowing windows access to the data.
Google integration prompt
Just scroll to the bottom and click Allow.
Once youve done that, you will be able to read and send emails from within the Windows 10 Mail app.
Google Workspace email in Windows Mail
The setup is done and you dont need to do anything else at all.
Why Should You Set Up An Email Account For Your Domain Name
Why bother with this at all? Whats wrong with using the email address you already have? There are a number of great arguments for setting up an email account for your domain name. Lets run through them:
If you have a domain name, you should be using an email account with that domain name, as its worth setting up for the professional look alone. So how do you do this? Well discuss the options available to you, as well as the pros and cons of each.
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Create The Domain Name Email Address
Now all the emails sent to will be sent to your personal email address.