Keep It Short Simple And Predictable
So, we already talked about brandability , but there are also some other, more general, characteristics of a quality domain name. The big four being:
- short preferably with fewer than 15 characters, excluding the TLD
- simple no hyphens, no underscores, no complicated words as part of the domain, or any other punctuation
- just words avoid using numbers unless absolutely necessary
- predictable no weird spellings (for example, if your name is Myke and you want to make it part of your domain such as MykeBlogs.com every single time people will mistype it as MikeBlogs.com.
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How To Choose A Domain Name Introduction
A domain name is the address of your website on the internet. It might be a little tough to choose the domain name. Worry not here we bring you some tips on choosing the best domain name for your business.
I hope that these tips help you choose a unique and brandable domain name for your business. You can contact DRBRAND AGENCY. The best branding agency in Indonesia to promote your website.
Why It Pays To Put Some Thought Into Your Domain Name
Your domain name is your websites home address on the Internet. And while its not the only thing that affects your sites success, there are tons of reasons its important to choose a domain name carefully:
- A unique, memorable name is more likely to stick with visitors and encourage them to return.
- Your domain name can immediately give new visitors an idea of what your site is all about.
- Domain names have an impact on Search Engine Optimization .
- Changing your domain name after creating your site can lead to time-consuming complications.
Names have power this is as true for a website as for anything else. Picking the right domain name should therefore be a careful process, and youll want to consider all of your options before settling on a winner.
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What Is A Domain Name
In laymans terms, a domain name is what you put after the www. in the URL bar. For example, anchordigital.com.au is our domain name. To make it easier to understand, if your website were a house, the domain name would be the address.
However, the internet didnt use to have domain names.
The internet is a massive network of computers that connect via a network of cables, and each computer on the network can communicate with one another. To identify another computer, each is assigned an IP address, which would look like: 66.249.66.1.
Since IP addresses are a series of different numbers, they were hard to remember. This is why domain names were invented. Instead of typing in an IP address to visit a website, you can now just type in the business name.
Best Ways To Choose The Right Domain Name For Your Business
Choosing a domain name these days is harder than few years back. The explanation of trouble to observe the right domain is that a large portion of the area names have been taken. A solitary individual can enlist many area under his name and continue to restore the domains to sell at more exorbitant costs.
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Choose A Brandable Name
We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? There are many factors that come into play here, but the most important ones are as follows:
- A brandable name has no specific meaning .
- Its unique your competition doesnt use anything similar.
- Its easy to memorize not too wordy, no complex vowel combinations.
- Its easy to pronounce and dictate over the phone.
- It sounds trustworthy some names can be a little shady by definition, for instance, WinTheLotteryToday.com may be too bold, but Lotterio.com sounds way better.
To make the brainstorming process easier, you can experiment with some combinations of actual words and random suffixes, like I did with the Lotterio.com example above. The main goal here is to create a potential for the domain name to build brand value over time.
In other words, as much as possible, try making sure the name has a good ring to it. It should be fun to say out loud, and not difficult to memorize immediately. Think about the likes of Uber: Its short and snappy, and theres no confusion as to how to spell it even when mentioned in passing in a conversation.
Different Types Of Domains
- Top-Level Domain TLD
A top-level domain is a generic extension listed at the highest level in the domain name system. There are hundreds of different top-level domains. However, the most common ones include .com, .org, and .net.
- Country Code Top Level Domain ccTLD
Country code top-level domains are country-specific which end with the country-code extension. For example, the United Kingdom has .uk and Germany .de. Websites use these extensions to target a specific country.
- Sponsored Top-Level Domain sTLD
A sponsored top-level domain is a category of top-level domains with sponsors representing a particular community, such as .edu for educational organisations.
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Create Expectations And Satisfy Them
When people hear about your domain name for the first time, they should immediately be able to figure out what kind of content theyll find on your website. Thats why I like domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com, Zillow.com, and even Moz.com had to invest a lot more in branding because of their unintuitive names. Having said that, if people are already familiar with your brand, a name that bears no relation to your industry may be perfectly fine.
How To Pick The Right Domain Name For Your Business Or Personal Site
So, whats the best way to pick an effective domain name? Get ready to discover professional domain name ideas and suggestions to help you decide!
The easiest way to start is to grab a pen and some paper and start jotting down any words that relate to the product or service you provide. Its possible the domain you want is already taken, so you may need to get creative, but more on that later
If youre wondering how to select a domain for a company then this section has your name on it. In reality, a business domain name isnt so different from a non-business name. It should be interesting, short, and memorable.
The best domain name for your business is out there! Lets continue with some useful tips on choosing the perfect domain name.
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How To Figure Out Which Domain Name Suits Your Business
Its a fact that your domain name is the crucial element that completes your business. However, there are certain vital factors that you need to keep in your mind while figuring out your domain name such as, your domain name should be shorter, easy to read, type and pronounce and must be SEO friendly.
Using proper and relevant keywords with the quality of content and user experience adds values to your business domain name, and updating the right domain name increases your brands identity and awareness.
However, it can be challenging for you to identify which domain name verifies your business, but it is possible with the correct approaches and guidelines.
How To Choose Domain Name For Your Online Business
Domain name is the first key point of turning your websites visitors into customers.
No matter how thoroughly you write content and how beautiful your website looks, an unattractive domain name can fully change the game.
Gone those days of traditional advertising methods.
The world is changing day after day.
And today, in this mobile era, whenever we wanna know about something, we just take our smartphone and search the internet for it.
Whether its a product or some information, the internet is now capable of fulfilling all our needs.
The vast availability of the internet is the main reason behind creating a website for your business.
If you are available online then your sales grow like a baby bear. Within a short period of time, you will achieve real success in your business.
Disclosure: This post may contain affiliate links, which means we may receive a commission if you click a link and purchase something that we recommended. Read more about Affiliate disclosure here.
Think about it.
After creating a website, you will be available all the time for your customers, even when you are sleeping.
From local businesses to giant companies, all have their website at this time.
So its very important to save your online presence before your competitor acquires it.
Checkout The Tools and Resources for Online Businesses and Startups I Recommend to my Readers.
OK, now how to create a website?
There are three steps to create a website.
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Create A Balance With Search Engine Optimization
An existing business name is a pretty obvious place to start, but getting an exact match is not easy these days. Domain registrations are growing approximately 6.8 percent or 21 million year-on-year, according to the domain and server management firm, Verisign. For two reasons, you should focus on creating a strong brand name.
Credibility: For years, domain names filled with keywords ranked higher in search results. Generic names like BestCoffeeMakers.com, captured most of the traffic. Many of these sites are full of junk content, and Internet users have learned not to trust them.
Longevity: Thanks to improvements in Googles algorithms, SEO has become secondary to branding. SEO trends are always changing, so a name focused on keywords that works today can be positioned much lower in a year. Obtaining stable traffic through inbound, from reliable sources, is the best way to achieve a good positioning. In the long term, having a reliable brand gives you much more credibility online.
Keywords are not everything, but try to include at least one whenever possible. Large companies have a large budget to promote a branding choice, so they can afford to be more abstract. As a small business owner you get more customers when your name explains what you do.
Do you need help registering your domain?
Get in touch with us and we will give you a customized solution
Whats In A Domain Name
When we refer to a domain name, were referring specifically to the part between the https and extension . I.e., our domain name is Kinsta. Heres a visual layout to parse a domain name:
Now, lets take a brief interlude into history to answer the Shakespearean question: whats in a domain name?
In the beginning of the internet, domain names werent initially used. Instead, users associated IP addresses with specific websites and typed in a string of numbers like 192.168.0.1.
This, obviously, became pretty impossible to manage once the internet started to grow.
Words, far easier to remember than that number string, came into circulation as a new method for reaching websites. And so domain names were born.
Keeping with our address analogy, your domain name is the address of your website, but the IP address which the Domain Network System communicates with is the GPS coordinates.
Both can take you to the same place, but one is much more effective at being found by humans. Take, for instance, this address: www.dogs.com.
If you clicked on it, you were probably pretty surprised to find PetSmart load.
A strong domain name like the above example helps people find your website without any intervention. No complicated number strings or search engines necessary.
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Choose The Easiest To Remember Combination
Domain names came to be because humans have limits on their memory. While you can skip digging into the neuroscience, you should keep these limits in mind when choosing your domain name.
Specifically, the more stress you put on working memory, the more humans struggle to complete tasks. Theres a buffer limitation on the information the working-memory can retain.
And while this seems like a pretty common sense limit, its not as clear-cut as it sounds. How items fall in human memory depends on the items themselves and whether they associate with any other memory systems.
Which means that, although a website address like www.catsdogs.com is significantly longer than www.animalia.com, its probably going to be easier to remember for most people.
Why? Because cats and dogs make up two items, while animalia will require most people to remember three distinct items:
- The word animal.
- The letter i.
- The letter a.
Obviously, this example falls apart if someone has a background in biology, but it illustrates the point I mean to make.
Whats easy to remember isnt always about concision, as recognition can trump concision. The more recognizable the elements of your domain name are, the easier and therefore more usable your address becomes.
As a rule of thumb, try to keep the elements involved limited to no more than seven.
Especially for our next strategy.
Where To Register Your Domain Name
Following are companies weve worked with that provide Canadian-friendly domain registration, including the .ca option. They also offer website hosting if youre in the market for it.
For more information about finding a Canadian-friendly website host , we encourage you to use our Checklist: Choosing a Website Host for your Canadian Business.
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How And Where To Register Your Domain On The Internet
ICANN is the only entity that is responsible for registering the names of the web domains. However, to handle the paperwork between ICANN and the final buyer there are many intermediary companies that work as accredited.
One of them is Namecheap, based in Los Angeles and voted in 2012 as The most popular Domain Name Registry. Namecheap stands out among its competition for four factors:
Quick guide to buy a domain in Namecheap:
1.Write down the domain name you want to register in the main box of the Home.2. Namecheap will check the availability of your domain and in case it is not available it will give you more options to register.3. Check if the domain you want is available. Once you choose the one you need, click on the purchase button and it will be added to your order.4. Create an account in which you will give all your data and thus make the final payment.5. The purchase process is very fast and simple. It shouldnt take more than 5 minutes. You already have your new domain name registered!