Wednesday, April 17, 2024

What Is The Value Of My Domain Name

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How Much Is Your Domain Name Worth

How to determine the value of a domain name.

You own a domain name youre not using and someone asks if they can buy it from you. How can you figure out what its worth?Its not a simple as appraising a home its very difficult to find comparable sales and attach a price to a domain. Every domain name is unique and its hard to compare one to another.

In fact, if you ask five so-called domain experts how much a domain is worth, youll probably get five different answers.

But you can get a decent idea of your domains value by taking a look at some of the factors that go into valuing a domain name.

Rarity & Commercial Potential

The biggest factor in determining domain name pricing is the fact that there are a limited number of words and terms in any given extension that have value on their own. Commercial viability, the ability to make money with a domain name in an established market, is the second factor in valuation. If a domain name is comprised of a common term that is used commercially, the value of that domain name is high.

Examples:,,, etc.

Running Domain Name Comps

Similar to real estate, understanding the value of other domains that have sold recently can help value a domain name. This is a tricky process because the type of domain name can play a huge role in the current value.

Comps are performed manually, and are based on similar names that have been sold and are available as market comps. A comp includes a complete breakdown of the anatomy of the domain name asset and becomes the basis for the valuation.

Recommended Reading: How To See Who Owns A Domain Name

How To Respond To The Initial Inquiry

There are a couple of things you should do when someone reaches out about buying a domain name.

First, try to qualify the buyer. Is it a big company? A budding entrepreneur? All salespeople try to qualify their buyers to make sure theyre serious and capable of buying what theyre selling. This is no different with domain names.

Second, respond to keep the sale moving forward. There are two ways to do this:

  • Ask them to make an offer
  • Quote a price
  • Theres a lot of debate about which approach to take. People usually like the other party to make an initial offer. After all, you dont want to quote a price of $5,000 if the buyer is going to make a starting offer of $10,000!

    If the buyer contacted you out of the blue and you havent listed the domain for sale, its fair to ask the buyer to make an offer. You can inform them that you havent thought about selling the domain before, and tell them youre open to offers.

    If youve marketed the domain for sale, its probably better to quote a price to open negotiations. But what price should you give?

    Checking The Popularity Of Keywords

    How Much Is a Domain Name Worth?

    If youre unsure about any words in your domain name, you can turn to Google for more information. Google Trends allows you to see how the popularity of keywords rises and falls over time. You can even see how many monthly searches are made. When youre determining your domains value, use this tool to accurately gauge where those keywords currently stand.

    While your domain may consist of a recognizable keyword, that doesnt necessarily mean its relevant to what end-users are after. Check to see how popular the word is to determine how it affects the domains overall value.

    Recommended Reading: How To Transfer Squarespace Domain To Godaddy

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    Why $10000 For A Domain Name Is Still Cheap

    Domain names are now an integral part of any business. Whether the use is primarily for email, a company website, or part of a marketing campaign anyone starting a business must secure a domain name.

    The difference between a domain name and other marketing expenses however is you are acquiring a presence which help future customers define you, not leasing one.

    Owning a premium domain has become expensive with the average price of a domain name hovering around anywhere between $5,000 and $20,000 however how expensive is this?

    If one were to compare the price of almost anything compared to its original cost could we not classify everything as expensive. A $3 bottled water costs how much to produce? Or a $300 pair of designer sunglasses which probably cost less than a mocha to manufacture?

    Somebody has your name and they are squatting on it?

    Unless you have a trademark on the domain or someone is intentionally capitalizing on monetizing a typo of your trademark no one really is a squatter in the domain name industry. Whats even more interesting is for those people who complain that somebody has their name, but lack a trademark or other legal form of similar use, is almost the equivalent to saying that your grandmother owns my dream home except now they are inferring that your grandmother is this evil natured women and not a smart investor. Real estate ownership is acceptable by public opinion and so should be domain name investing.

    How much is a domain name worth?

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    Why Mediaoptions Is The Best Domain Appraisal Service

    We absolutely believe that there is a buyer for almost every domain nameand when we locate that ideal buyer, they attach unique value to that domain. It’s not something a computer can spit out for you with a simple algorithm: the buying and selling process is a skill set that comes with time and experience.

    MediaOptions is widely considered an expert on the subject of domain name valuation and domain appraisal. Our CEO, Andrew Rosener, has been extensively interviewed on his data and metrics-driven approach to domain value.

    There is no random, gut-based version of reality here at Media Options. We let facts and statistics drive our analysis, and we are relentless as we unearth all of the details that we can to help the valuation.

    The Mediaoptions Domain Appraisal Process

    How to value a domain name.

    At MediaOptions, we do not provide an automated appraisal or use a domain appraisal tool. Free valuator tools like Estibot, Sedo, Domainindex, or GoDaddy can miss important factors that cause a skewed valuation.

    As we work to facilitate domain sales, rather than relying on a domain valuation tool, we appraise each site by hand under the eye of an expertin most cases our CEO.

    There are more than 20 metrics that go into every single domain appraisal we do. When appraising your domain, we consult niche experts in order to provide you the most accurate appraisal of domain name value possible. At the end of the process you will be provided with a PDF certificate of appraisal. Most appraisals will be completed and sent to you by email within 3 business days .

    Some of the factors that go into determining the value of a domain name include:

    • Search Volume for the exact keyword contained in your domain name

    • Cost Per Click for the keyword in your domain

    • Age of the domain

    • Length of the domain

    • Number of Words in the domain

    • SEO value of the domain name and website rankings according to authorities such as Alexa, Moz, and Google

    • Google Search Engine PR rank

    • Link Profile

    • Competition for the keyword in your domain

    • Number of advertisers for the keyword

    • Brand potential

    • Easy to spell for the end user

    • Easy to replace with similar domains?

    Read Also: Where To Sell Domain Names For Profit

    How Twitter Username Worth Works

  • Fill in the username of the Twitter account.
  • to check the value of the Twitter Username.
  • View result and see how many followers a Twitter user has and what the Twitter username is worth.
  • Free Valuator offers free and professional domain and website appraisals.

    Appraise domains on your mobile! Download the Free Valuator app:


    What Is My Domain Worth

    A lot of us wish we could travel back in time and buy up domain names like,,,, and more.

    But, even without access to a time machine, there are still ways to make money by selling domain names. Even though 99% of short and valuable domains are already taken, there are still a ton of valuable domain names out there.

    Maybe years ago you decided to purchase a random domain name on a whim, only to find out years later that your domain, was worth thousands of dollars. This scenario is more common than you might think.

    Its easy to purchase all kinds of domain names, hoping that one day, a brand new startup wants to buy your domain. But, spending hundreds of dollars on random domains and sitting with your fingers crossed isnt the best or most lucrative approach, but rather find out what goes into a domain appraisal and how to actually make domain flipping profitable.

    A better approach is to learn about the factors that make a domain valuable and purchase domain names that have a decent chance of turning a profit down the line.

    In this post, youll learn the ins and outs of what makes a domain valuable and how to properly appraise a domain so you can answer the question, What is my domain worth? with a high level of confidence.

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    What Makes A Domain Name Valuable

    Regardless of your reasons for wanting to find out, estimating the value of a domain doesnt have to be too difficult. However, it will require you to understand what makes a domain desirable in the first place.

    Of course, its significant to note that as with most evaluations of this nature, this is not an exact science. A domain will always be worth what people are willing to pay for it, and the bottom line is that sometimes the theory may not line up with the practical reality. By calculating the estimated worth, however, youre providing yourself with a handy baseline so you dont end up selling a valuable domain for pennies.

    With that in mind, lets look at some of the features generally considered important when it comes to domain names. These include:

    These points are all worth paying attention to as you research your domains potential value. However, remember that there are no guarantees,and that the value of a domain can shift dramatically over time.

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    So Who Is Right What Is My Domain Name Worth

    How Much Is My Domain Name Worth? (7 Online Sources to ...

    Unfortunately, its not that cut and dry. Domain name value depends greatly on the specific domain name and prices can seem arbitrary. Often the best way to value a domain name is to review the comparables. Research previous domain sales can be done on sites like If your offer is not in line with current market realities, there is a low chance of it being accepted.

    Recommended Reading: How To Transfer Squarespace Domain To Godaddy

    What Is My Domain Name Worth

    DomainAgents provides an impartial platform for domain name negotiations. What were interested in is getting deals done and the best way to do that is for both domain buyers and domain sellers to be informed. Estimating the value of a domain name is always a subject of great debate. Those making arguments for the value of a name can typically be separated into two parties: those who want the domain and those who own the domain. Quite often there is a disconnect between what both parties view as a fair price.

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    Beware Of Dodgy Appraisals

    Some registrants get so curious as to what their domains are worth, they decide to get them appraised.

    Free, automated appraisal services aren’t worth the pixels they are displayed on. They work on very rudimentary aspects, such as traffic to the site , inbound links , age and length of domain name.

    Unfortunately, many paid appraisal services will not provide an accurate value either – and in some cases, this is intentional.

    Back in 2010, we published a news item on domain name appraisal scams and it’s sad to see those same scams are still in operation today, fleecing registrants of their hard-earned cash and building up false hope. It’s worth taking a look at that article to see what you need to watch for.

    As in 2010, the advice is as true today as it was back then – a domain name is worth whatever someone is willing to pay for it, rather than what someone else says its worth.

    Recommended Reading: How To Make Money Selling Domain Names

    Best Free Domain Name Appraisal Sites Online

    You will note that the value will vary from site to site. The real value of your URL is what the buyer agrees to pay.

    If you would like to get a second, third, or fourth opinion from another appraiser, it is a good idea. That way, you can get an idea about the range of the name’s value. Create a spreadsheet with the names you own and enter the appraised values given by the different appraisal sites.

    Here are the five best free appraisal sites.

    1. is a public service provided free of charge that calculates price indices for website addresses to track the development of price levels. It provides a very comprehensive instant appraisal based on the sales price or value based on an all-encompassing methodology.


    Estibot is a trusted and widely used free appraisal service, providing over 1.3 million appraisals per day. Its search engine is trusted by registrars, parking companies, investors, and the IRS to generate accurate fair market value based on historical sales and other criteria. Some features are appraised drop lists, an end-user lead-generator , an advertiser bid tool, and API access. Estibot also provides appraisal certificates for a small fee.



    5. is the worlds biggest domain brokerage. Sedo provides an instant appraisal service once you become a member and log in.

    How Much Is My Domain Worth

    Value Of A Domain Name And Finding A Good Domain Name

    Did you know that certain domains can be sold for a hefty sum? You can also purchase an already existing domain name or create one yourself. By creating a domain, you are its sole owner and can, therefore, sell it to any potential buyers. But how much is my domain worth? This article addresses how a domain appraisal works, what affects it, and how its value is estimated.

    Recommended Reading: Transferring Domain To Squarespace

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