Consider Registering Domain Name Variants
People mangle words in all kinds of crazy ways.
I remember a theatrical venue that had a Cabaret Seating section and I was told that half the people calling for tickets were asking for Cabernet Seating.
So, this may be arguable but based on my experience, I believe its important to register reasonable domain name variants.
If your domain name is WidgetExpert, then you might want to consider registering WidgetExperts because people tend to add an s to the end of a singular domain name.
People may remember your domain name wrong in many different ways, so try to anticipate that and register the domain name variants then redirect them to the correct domain.
Singular and plural variants are common mistakes but also actual spelling mistakes might be something to think about.
Redirect all of them to the actual domain and you might even pick up some links from sites that linked using the wrong version.
One last benefit is that this is also a proactive defensive measure that will block future competitors from registering a variant of your domain name.
Domains That Convey Meaning
Sometimes it makes sense to register a domain that conveys a meaning.
SearchEngineJournal.com is a great domain because the words Search Engine tells you its a website about search engines. Then the word Journal conveys that this is a news site.
There used to be a trend to add the suffix watch at the end of domain name, with keywords in the prefix of the domain name, like WidgetWatch.
I never liked it because if you think about it, that word, watch, is adversarial within that context and in my opinion, needlessly so.
So a visitor unacquainted with a -watch site might assume that WidgetWatch was a site that keeps tabs on Widgets in order to report the latest negative thing the widget did.
When choosing a meaningful domain name, it may be useful to think about the qualities you want your site to be associated with.
So just write down the words of those feelings or qualities that you want the visitor to feel.
Now, review synonyms for the quality that you want a site visitor to associate with your site and play around with the words to find the right match.
How Do I Find The Best Available Domain Name
If you have an idea for the name you want, start by searching for that. If the name isnt available, well show you our best recommendations for similar, available domain names. Or, if you dont have a specific domain name in mind, just type in keywords that describe your website or project, hit search, and check out the suggestions.
Recommended Reading: Which Domain Name Is Best
Avoid Hyphens And Numbers
Remember how your domain name should be easy to spell and pronounce? Hyphens and numbers make it more difficult.
Imagine explaining Facebook if it had a hyphen in there
Have you seen this new site Face-Book? Theres a hyphen in there by the way, between the Face and the Book.
Facebook might not have spread so quickly if that was the case.
The bottom line? Your domain name should be smooth and punchy hyphens and numbers get in the way of that.
Stick to the letters!
Use Custom Name Servers
You can use name servers other than those provided by default in Google Domains. If you decide to use custom name servers, you must set up your resource records through your name server provider.
Most Top-level Domains require from 2 to 12 name servers. Multiple name servers ensure that if theres a problem with one name server, other servers make sure your website still functions.
Set up more name servers:
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Selecting A Domain Name: What Are The Keywords
Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.
Importance of keywords
Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.
Which keywords are the best for my website?
Are you using popular keywords?
Businesses Dont Own Domain Names
The first thing to keep in mind is that you are registering a domain name, not buying it.
Nobody really owns a domain name in the same way that they own an automobile or a house.
There is often a false sense of ownership with domains.
This is just something to keep in mind when approaching the registration of a domain name.
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How To Register A Domain Name With Google
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Google has recently launched its domain registration service, meaning you can now purchase domain names through Google just like you would through GoDaddy or another domain registrar. If you already have a website and domain, getting registered and indexed with Google Search can increase your visibility and traffic. Keep in mind that Google Domains might not be available in your country, so check that out.
Favor Subfolders/subdirectories Over Subdomains
Search engines keep different metrics for domains than they do for subdomains, so even though Google itself has stated that â from a ranking perspective â content in subdomains and subdirectories is treated roughly equally, it’s still recommended that webmasters place link-worthy content like blogs in subfolders rather than subdomains .
The notable exceptions to this are language-specific websites. .
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Create A G Suite Account And Follow The Wizard
To get started, website and follow the account setup wizard to configure the basic details, like which custom domain you want to use with G Suite. This will be the domain name at the end of your email address e.g. @yoursite.com:
If youre the only person who will be using Google Workspace , youre finished once you complete the wizard. If you want to give other people custom email addresses, you can also do that after completing the initial setup wizard:
Free Products + Services When You Register
From free perks like URL and email forwarding to sophisticated account features like Two-Step Verification and DNS templates, Name.com offers more for less.
Fair, transparent pricing
We clearly display domain discounts and renewal pricing during the search process so there are no nasty surprises when your domains renewal comes up.
Everything in one place
Once you have a domain in hand, we make it simple to attach email, hosting, website builders, and more. Its everything you need in one convenient place.
Easy domain transfers
Read Also: How Do You Obtain A Domain Name
Purchasing A Domain Through Google
How To Use Gmail With Your Own Domain Name
So can you use Gmail with your own domain name? And if so, can you do it for free? The answers to those questions are yes and yes. And in this post, youll learn how to do it.
Specifically, Im going to show you two ways to use Gmail with your own custom domain name:
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How Do I Add My Domain To Google Sites
domain nameBasicDNSPremiumDNSFreeDNShosting/DNS providerSTEP 1STEP 2Add propertyContinueCopy Add a TXT record for your domain in Advanced DNSVerifySTEP 3Namecheap accounDomain ListManage Advanced DNS Host records
- Type: TXT Record | Host: @ | Value: google-site-verification=xxxxxxxxxxxxxxxxxxxxxxxxxxxx | TTL: Automatic – verifies your domain for Google Sites.
- Type: CNAME | Host: www | Value: ghs.googlehosted.com | TTL: Automatic – maps www.yourdomain.tld subdomain to your website.
- Type: URL Redirect | Host: @ | Value: http://www.yourdomain.tld | Unmasked – allows the visitors to access the site via a bare domain as well .
*google-site-verification=xxxxxxxxxxxxxxxxxxxxxxxxxxxx is to be substituted with the verification string you’ve got in STEP 2. *for subdomains other than www , please enter the subdomain you wish to connect to Google Sites .
Avoid Hyphens If Possible
If your domain name is two words , you may want to separate the words with a hyphen for readability: www.example-site.com. But, keep in mind that use of hyphens also strongly correlates with spammy behavior and decreases domain name readability and memorability. For that reason, generally, no more than one hyphen should be used .
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How To Use The Google Adwords Keyword Tool For Domain Names
If you want to buy keyword-rich domain names with the objective of ranking the domain name at the top of the results for a search, youll first want to determine if there is enough search volume and interest to justify purchasing the domain name.
In this how-to video, youll learn exactly how to use the Google Adwords Keyword Tool to determine search volume and advertising interest before you make a domain name purchase.
Mentioned in this interview:
The Change Of Address Tool In The Google Search Console
You can use the Google Search Console to notify Google of a change of address. To do so, you have to add and verify both domains in the same GSC account.
To commit an address change, click on Settings in the left navigation. There you can choose Change of Address.
Once the site for the address change has opened, you can select the new domain name from the drop-down list of available properties and sent it to Google.
Now you have successfully requested a change of address with Google.
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Dont Use Hyphens In Domain Names
Is it OK to use hyphens in a domain name today?
Avoid using hyphens in a domain name.
Keywords in domains are not so important for ranking as to resort to cramming keywords into the domain name with hyphens.
It makes the site look sketchy and spammy.
Also, there is no ranking benefit from using keywords in the domain name.
Change Of Address And Site Move Tool Benefits
Google and Bing define the tool as performing these functions:
A change of address notification helps you manage the transition needed by Google to index your new URLs at the new address, while minimizing impact to your current ranking in Google Search results.
A change of address notifies Google about the new URLs for your existing content, so that we can update our index to reflect the new domain for your pages. This updated index status remains in effect for 180 days, by which time Googlebot will have crawled and indexed the pages at the new address.
The Site Move tool, located under Diagnostics & Tools can be used to tell Bing that you have moved and permanently redirected your site to a new location. Although permanently redirecting your URLs using 301 redirects is sufficient for Bing to understand that you want the new URLs to be indexed instead of the old ones and this normally happens automatically, the Site Move tool can help expedite this process.
Using these tools ensures a direct line of communication to Google and Bing, informing them of the change for the best possible results after the domain name switch.
Now that you fully understand the benefits of using these tools, lets dive into how to actually accomplish the implementation.
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