Take An Overview Of The Purchase
In this step, take an overview of the purchase:
Review personal information: Shopify will automatically get your information from the Shopify account youve logged in.
Check Auto-renew this domain every year to have the domain renewed before it expires.
Confirm if the domain offers WHOIS Privacy. WHOIS Privacy is a useful service to help you keep the privacy of your information. In other words, if you dont have it, people can look up the information of the owner of the domain. Therefore, make sure that the domain selected has WHOIS Privacy. If not, you can click Cancel to choose another domain which isnt on the WHOIS Exception list.
Read the ICANN policy and the Domain Registration Agreement.
How Much Is A Domain Name On Shopify
If you are looking to start a new Shopify Store, then you are likely going to need a domain name to establish your brand and make your store look professional and reputable.
Long gone are the days where you could set up a store using the free domain service and make sales. Why? Because people are now more aware of dropshipping and are less likely to purchase from websites they do not trust.
So how much is a domain on Shopify? Custom domain names typically cost $17 when purchased through Shopify. They state that some cheaper domains can be acquired for $11, but through personal experience and research, not many domains fall into this category . Shopify is significantly more expensive than Namecheap, where you can purchase premium TLD for around $5-8. This is an easy saving, and once your domain is connected to your store, there is nothing you need to do and no benefits/ differences of using a Shopify purchased domain to an external domain provider .
If you start a Shopify Free Trial, you will soon realize that unless you buy a domain, the URL of your store will end in: .myshopify.com. So lets say I started a store for Unrivaled Review on the Shopify platform, unless I assign a custom domain (whether bought through Shopify or another Domain Provider, my store URL would be https://www.unrivaledreviewstore.myshopify.com/
S To Update Cname Record
For all the Domains which are purchased from any Third party vendors like Godaddy, Hostgator, Fatcow etc then you need to update your DNS settings and point your A record to Shopifys IP address and CNAME record to shops.myshopify.com
1) Navigate to your Domain provider website and Log in to the account with new Shopify store domain.
2) Search for DNS settings.
You can locate your domain account admin panel or DNS configuration or your domain management area, or similar
3) Once your choose DNS settings, look for a list of editable fields or check boxes or a table or drop-downs
- Now, add the Shopifys IP address in the destination field
- Save the newly added A record
Shopifys IP Address: 220.127.116.11
4) Now, you need to add CNAME for pointing it to Shopify.
- Locate CNAME record and update WWW CNAME record to point to shops.myshopify.com
- Save the CNAME Record
Congratulations! CNAME record added successfully.
Once you have added CNAME record successfully, you can proceed for verifying your new domain for your Shopify store.
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Adding A Domain To Shopify
A new domain bought on Shopify is automatically connected to your primary domain, and the word myshopify will be a part of that name. Also, it is possible to add a custom URL to your online Shopify store. There are two possible ways of doing this: you can buy a domain from Shopify, if you do not have one or you can use a domain that you already have.
Lets discuss both of them more precisely.
Set Up Your Domain Automatically With Godaddy
Connecting your third-party domain to Shopify shows your domain name at your Shopify store. In other words, when someone types in your custom URL into their web browser, it will direct them to your Shopify store. The use of a third-party domain provider can help you to control your domain settings, make payments for your domain, and rebuild it.
Lets take a look at the following simple steps to set up your domain automatically with GoDaddy:
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What Is A Domain
A domain that represents a network resource such as a website, displayed by letters or numbers in alphabets instead of the servers IP address, the purpose is to make the user easy to access that network resource and also represent the purpose and brand of the website owner. The domain is unique and it is allocated to the subject who completes the pre-registration.
Note: You can consider which domain you like most and decide to purchase. Even if you leave Shopify, you still keep ownership.
What Is A Domain Name
A domain name is the address or URL that people type into their browser to get to your website. When they enter your domain name into the address bar of their browser, it sends a request to your host web server which fetches your website and sends it back to their browser. Examples of what is a domain name include , and Oberlo.com.
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Keep Your Services Separate
Its never a good idea to have all your services with one company. With Shopify you would end up using them for every aspect of your online store. From your domain name, hosting, CMS and the online store website builder. All with one company.
While the upside of this is ease of use, what happens if you ever want to move your store away from Shopify? Then it becomes a bit complicated and even more so if your domain name is registered through them. You can move a domain name from Shopify domain to a domain registrar, which is called a domain name transfer, but that process is costly in terms of time and price.
So why not save money and keep your portfolio of domains at a domain name registrar? On top of that, Shopify is registering your domain name on your behalf through a domain name registrar anyways and adding a small fee to make a profit. Instead, why not cut out Shopify from the equation and just register directly yourself?
Which Languages Does Shopify Support
The customer-facing parts of your Shopify store, includingecommerce website, blog, checkout, and emails can be in anylanguage if the theme supports it. Learn more andexplore our themes.
The admin of your Shopify store is currently available in English,Chinese , Chinese , Czech, Danish, Dutch,Finnish, French, German, Italian, Japanese, Korean, Norwegian,Polish, Portuguese , Portuguese , Spanish, Swedish,Thai, and Turkish.
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What Is A Good Business Name
Selecting a business name is the most exciting and crucial part of building your online store. A good company name is the one that best describes you and your business. Keep it short, simple, and easy to spell and pronounce. Make sure your business name is catchy so that it facilitates brand recall and is worthy of long-term use. Also, ensure your competitors arent already using the name youve chosen or a variation of it.
Give Complete Control To Customers
The first step is deciding upon a subscription flow. The flow involves making decisions such as the frequency of offering products , the number of products to be provided in each shipment, payment methods, etc.
Ideally, it is better to have a flexible subscription flow that gives customers full control over the frequency of getting services and billing.
Shopifys Bold Subscriptions gives full control to customers to manage their subscription, change their payment method, and delivery dates.
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Dont Use A Free Domain
Shopify will give you a free custom domain, but its pretty much useless. Its a subdomain, and it looks like this: jeffstore.myshopify.com. Needless to say, its no way to build a brand. Besides, all your SEO efforts will go towards Shopifys main domain.
Dont wait for the store to grow before you buy your own domain, do it now. A domain name may only cost you $20 a year. Youre getting a lot of value for that money. You can build your brand, your SEO works only for you, and you can leave Shopify while keeping the authority your domain generates.
How To Name Your Shopify Store
Choosing a domain name for your Shopify store is no easy task, especially if you havent developed your brand yet! You need to take many things into consideration when looking for a good name, such as:
- What products or services will you offer to your customers?
- Is your store going to be focused on a specific niche product or will you be taking a more general approach?
- Where is your main target market going to be located?
- What makes you different from the competition?
- Will your customers identify with the domain name you choose?
- Is the domain name easy to remember?
- Does it represent what the store is about?
- What does Google show when you search for the domain name without the suffix ?
Once you come up with 5 to 10 ideas, sort them from best to worst and search for each in the domain box of Shopifys Domain Name Generator. It will tell you if the name is available or not. It may be possible to buy a domain that Shopify lists as unavailable, but you will need to search for that domain on a third-party domain provider site to see if the owner is willing to negotiate a selling price.
If none of the domains on your list are available, you can try different variations of the name until you find the right one for your brand. For example, if the name BestPrices.com is not available, then you may have luck with variations such as TheBestPrices.com, TheBestPrice.com, BestPriceOnline.com, etc.
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Set Up A Domain Name For Your Store
Finally, you need to select a domain name for your online store. This will be your stores online identity and its crucial you get it right.
For this, Shopify gives three options:
- Connecting an existing domain,
- Transfer a domain to Shopify, or
- Buy a new domain.
Shopify domain names, by default, have the yourstorename.myshopify.com URL.
You can convert this into a proper www.yourbrandname.store URL by purchasing a domain from Shopify for a fee. If you have already purchased a domain from an external web hosting company like Godaddy, all you need to do is connect it with Shopify to use it as your online stores address.
You can also transfer your domain to Shopify if you want to pay a single provider rather than paying your domain host and Shopify separately.
Search for your business name or category. cookies.store or summercookies.store
Add Products To Your Store
After customizing your theme and building your online store, the next step is to add products to your Shopify store. If you dont want to do this manually, you can also upload a .csv file to upload your product catalog.
Two key aspects here are your product descriptions and product photography. Use this space to create an enticing product description with all the relevant keywords. This will help with your SEO and drive organic traffic to your storefront.
If you have products to sell under different categories, note that putting your products into collections makes it easier for people to arrive at what they are looking for faster.
As for product photography, ensure that you put up professional-looking product images. Use multiple angles to ensure that your customers know what to expect.
Also, be sure to highlight any unique features of your product in the product pages under the description and the images.
Provide as much information as possible about your product. An informed customer is a happy customer.
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Why Do You Need A Custom Branded Domain
When you first , your stores domain name originally will have this format by default: your-store-name.myshopify.com. Adding a custom domain that carries your brand name is beneficial for these reasons:
- Stay top of mind A brand name will allow your product/service to pop up in your customers minds each time your products are needed!
- Rank higher in search Custom branded domains rank higher in the search engines and allow you to get truckloads of free targeted traffic.
- Establish your brand In order to establish a memorable brand, you need to have a custom branded domain to differentiate yourself and stand out from the crowd!
- Relevancy In the era of E.A.T having a custom branded domain name that is relevant to what you offer or sell online plays a huge role in getting your brand noticed by the right target audience.
- A Domain is a digital asset At the end of the day, your domain is a digital asset that grows in value by time. You can own it, use it on any website, flip it or even sell it!
- Building a unique selling proposition USP is the one thing that makes your business better than the competition, and your domain name plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers.
How To Use Namecheap With Shopify
Namcheap has a helpful guide on how to point your domain name to Shopify. All you have to do is that once youve registered your domain name, simply go to manage in your Namecheap portal and then under custom DNS select Shopify. Its that simple.
Then in your Shopify account youll need to do the following:
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Should I Buy A Domain Through Shopify
Shopify offers two ways to connect a domain with your online store. If you purchase a domain name from Shopify it will automatically connect your store with domain and its very easy to maintain, on the other hand, if you purchase your domain from another registrar you manually have to connect your domain to Shopify store with its only 50% cheaper than Shopify domain.
Pros and cons of buying a domain through Shopify
Managing Customer Relationshipsand Telling The Stories That Matter
Shuang: So you gain this initial group of customers with partnerships with Groupon, how do you then transfer them over to your own site and turn them into returning customers?
We started with email. So we had a CRM, and we started emailing them directly saying, “Hey, we caught too much lobster, and we need to ship you some, here’s a good deal.” That was our first stage. And then platform, platform, platform, then we started doing Facebook and Google in the beginning, not a lot of success, really high marketing costs, not a huge return. So then we just got better at it. And then finally, we went to Shopify Plus, which had all the bells and whistles that would not only help us be attractive but also convert and increase cart rate. From the beginning to today is like, night and day as it relates to the platform as a whole.
Get Maine Lobster
Shuang: For those initial iterations of spending social ads on Facebook or optimizing research with Google, what did you tweak to understand and get better performance throughout the years?
Shuang: What was that process like adding in additional product offerings?
Shuang: How many customers are getting the live lobsters and how much of the proportion are actually just getting the ready-made meals?
So the biggest thing is lobster rolls and lobster tails. Only about 25% is live lobster. And of that 25%, 75% arrives on a Friday, which is interesting. But lobster tails and lobster rolls by far, highest velocity skew in our store.
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