Minute 1 What Is A Domain Name Strategy
- Domain names form a crucial part of any companys online go to market strategy.
- A domain name strategy outlines types of names that should be registered and identifies gaps in the current portfolio as well as names that are no longer required.
- A corporate domain name policy details how stakeholders can register the right domain names in order to protect key brands, geographies and trademarks.
A domain name strategy outlines types of names that should be registered
What Is A Domain Name
Domain names are a special name that you can apply to your website or MySpace page. Once you apply it to your website, users can reach your website by typing this domain name into the browser’s address bar.
Examples of domain names are quackit.com, great-workout.com and google.com. You can reach the “great workout” website by typing its domain name into the address bar.
What Are The Rules For Naming A Business Domain Company
In general, your business domain company name should follow these guidelines for naming a business:
- Length – the shorter the better.
- Intensity – if your product is fun and playful, choose an equally playful name that will bring smiles.
- Personality Type – there are companies with personality types like ‘cool’, ‘funky’ etc., so find out what’s most appropriate for your niche.
- Brand Image – think about who would be attracted to buy from your company.
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A Strong Domain Name:
- Adds professional credibility to your business and separates you from the millions of get-rich-quick-scheme websites out there.
- Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers.
- Establishes your business as tech-savvy and forward-thinking. Whether you actually sell products online or not, it is crucial to your reputation to claim your territory online.
- Creates mobility for your internet presence. If you decide to change web hosting services, relocate to a different country, or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over.
- Increases your search engine ranking. As you build your business and develop your website with quality content, your domain name will become more and more recognizable in search engines like Google, which draws more customers in your direction.
- Will provide your brand with marketability around the world, or you can choose to focus specifically in a local region.
- As opposed to traditional marketingas long as you keep current with the low annual feesyour domain name will not expire.
How Do You Know Which Nameserver To Use
The hosting company you use for your domain name will determine the nameserver names or IP addresses for your domains zone file.
You will need to update the domain names DNS settings via your domain registrar who will then communicate those changes to the domain registry.
After you make changes to your DNS server settings, it can take up to 48 hours to update worldwide domain name servers. This window is known as propagation.
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What Does Com Stand For On The Web
Weve already found out that .com top-level domain stands for commercial. Its one of the worlds most popular domains, and is used by organizations around the world.
According to Verisign, , there are 148,500,484 registered .com domains. Its a universally recognized domain and invokes trust, so if youre looking for a new domain, it would be wise to pick a .com.
Who Created Domain Name System
The domain name system is managed by the Internet Corporation for Assigned Names and Numbers . It is a non-profit organization that develops and implements domain name policies.
The Internet Corporation for Assigned Names and Numbers grants Domain Name Registrars authority to sell domain names. These domain registrars have the authority to make modifications to the register on your behalf.
Registrars can sell domain names, manage their records, renew them, and transfer them to other registrars based on customer demand.
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Checklist: How To Pick The Right Domain Name
Your domain name is your identity on the web. Its extremely important to get it right. Dedicate time to ensuring you pick the best name for your business. For many startups, a company name is dictated based on whether a .com domain is available for it. This should be one of your first ports of call when deciding on a business name. Halt any branding processes until youve checked there is a domain available for it.
Here are some other considerations when selecting your domain name:
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Depending on the type of company you own, you could consider adding a bit more detail into your domain name to assist search engine optimisation and avoid any domain name clashes with other businesses.
Make it easy for customers to remember/type your domain name. Avoid any confusion by using the correct words rather than slang. For example, express instead of xpress.
The longer your domain, the harder it is to remember and the more opportunity for mistyping.
Immediately improve your SEO with a keyword-friendly domain name. Consider the type of keywords your customers will be using to find your business. Could you include them in your domain? For example:
If your business is based in one specific area, consider using its location in your domain name to target local web traffic. For example:
Set Up Your Hosting And Website
If you do not have a web host, you can let the registrar park your domain name at a temporary website specially set up for you. This lets you secure your domain name before it’s too late and take your time setting up other aspects of your website.
After registering your domain name, learn about building your website from a number of sources. The most popular option for building a website is using a self-hosted WordPress blog. Most web hosting companies support WordPress.
Your registrar, web hosting company and the World Wide Web should offer ample documentation and ideas for you. Now that you’ve read through the domain name registration process, get started as soon as possible to get the domain name you deserve!
Getting your website up and running is just the start. Once you’re live you’ll want to focus on the important things like getting website traffic, building your email subscriber list, and converting visitors into sales.
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How To Pick A Business Domain Company Name
It’s important to get other people’s opinions when picking a business domain company name. You might think it is perfect, but in reality they could have something more suitable or even better!
You should always ask your friends and family what they think about the names of potential business domain businesses because everyone has different ideas on things like this.
Understanding Websites And Copyright
Its not enough to register a domain name with trademark protection you then need to build a website. As the owner of your website, a communication channel, you are legally liable for the content you publish on the website.
This includes both the claims you make and the literal content you use such as photos, videos, and other assets.
Republishing copyrighted content
One of the most common legal issues with websites is the unintentional or intentional use of copyrighted images and content.
For instance, if you want to add a nice image to your website to engage your visitors, you cannot simply copy an image you found via Google Image Search. Many of these images are protected, and the copyright holders can demand compensation for the material used without permission or proper attribution.
From images and videos to text-based content, you need to do your due diligence before you repost any content on your website.
Many artists have their licenses on their website which can detail how other websites can legally republish their work. CreativeCommons.org provides detailed information about licensing agreements with digital creatives to help you avoid facing legal fines from publishing someone elses work.
Protecting your own content
As an entrepreneur, your website is one of the most valuable assets you have. Its a way for you to attract new clients, engage your current leads, retain business, and provide customer service.
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Why You Shouldn’t Use Your Name For Your Llc
Many professionals, including coaches and other people in the arts can have their own businesses. However, if you’re producing goods for sale it might be better to choose a different business domain company name because this will relate your products directly back towards yourself when naming them after themselves.
Stay Clear Of Copyright Issues
If youre pretty much settled on a domain name, then you need to spend some time looking into the past of your domain.
Ask yourself the following questions:
- Have there been any associated domain names that have a negative public opinion?
- Does your domain name contain any words that have a double meaning?
- Are there any existing trademark issues with the words used in your domain?
The last thing you want is to find and register the perfect domain name, only to realize that your domain is creating brand confusion, or that youre accidentally stepping on someones trademark.
Double-check social media, too. You want to make sure any relevant social media handles are still available. This will help you build brand consistency and make it that much easier for your visitors to find your business on social media.
Also Check: Do I Need Private Domain Registration
How To Name Your Business Domain Business
There are several things you need to consider when choosing a name for your business domain company. At Brandlance we have been naming businesses for over 8 years and we are here to help you with our suggestions from our naming experts. We will help you with the process of naming your business domaincompany and we can also help you with logo design for your new company. If you want us to help you with naming your business domain company, just go to our Business Naming Service page, fill out our questionnaire and we can start!
How Do I Set Up A Domain Name For My Business
Your website domain name is a huge part of your online brand. Just like choosing your business name and the two are intrinsically linked you need a domain that reflects what your business is about and makes your website easy to find and promote. However, with over 300 million domains already registered, securing the one you want is not always straightforward.
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Investing In Premium Domains
There are many professional investors who specialize in premium domain names and will resell them later when their value increases. If you see an opportunity to capitalize on the perfect domain name, or several, this could be your chance to start investing. After all, some domain names have skyrocketed in value over the years because of their simplicity, credibility, backlinks, and other valuable advantages.
Here is a look at some of the most highly valued domain names and what they were sold for:
- Insurance.com $35.6 million
- Internet.com $18 million
- 360.com $17 million
If you think thats something, consider that the domain name cars.com was valued at a staggering $872 million when the company was sold for a total of $2.5 billion just a couple of years ago. So, if you have an inkling for the next up-and-coming domain name, jump on it before someone else does!
What Comes After Picking The Right Domain Name
Understanding domain names and the ancillary components are important steps when deciding on the perfect domain name.
Its not enough to know what a domain name is you need to understand why the domain name can help you grow your business and how to register that domain name.
The detailed guide above should provide the clarity you need to differentiate between the domain name and your website or URL.
In addition, you should now know the unique levels of a domain name and the meaning of various domain extensions.
Finally, you should have a better understanding of the domain name system , the differences between the registry, registrar and registrant, as well as the legal components associated with domains and websites, and the importance of domain names for businesses.
If youre ready to take the next steps with choosing and registering your domain name, see below:
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What Is The Domain Name System
The Domain Name System is a technical process by which domain names are translated into their corresponding Internet Protocol addresses .
As we mentioned previously, every website has a unique, complex string of numbers and letters known as an IP address that computers use to render a web address to an end user.
While humans use words, letters and numbers to navigate to a specific website, the internet uses IP addresses to identify the web pages location.
When you type in the domain name or URL that you want to visit, the DNS works behind the scenes to find the sites correct IP address, and then it connects you to the website.
How Can I Get A Free Website Domain
Web hosting providers like Hostinger offer free domain registration with some of their hosting plans. By using this method, you will be able to create a website faster than by purchasing the domain name separately.
Another way to get a free website domain is by using a website builder or CMS to create a websites subdomain. WordPress.com and Blogger are two examples of platforms that offer this service. With this method, users can own domains like test.wordpress.com instead of test.com.
However, free subdomains often come with minimal features and tools. Meanwhile, getting a free domain with a hosting service will offer the same freedom as purchasing one.
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Is Your Domain Available
Before you start to communicate your perfect domain name, check if the domain is available. Our supporters speak to people about domains daily. And sometimes they hear stories of people putting up posters or printing business cards showing their domain, only to then find out that this domain name is already being used by someone else.
This situation is easy to avoid: check if your domain is available, register the domain, connect it to your website. Then start distributing it through all your marketing channels.