Why Do You Need To Improve Domain Authority
If you own or run a website, you should direct your SEO strategies on improving your sites DA.
Heres why:
- build partnerships with more prominent brands.
Note that DA relies on a logarithmic scale.
So, while you can easily improve your DA score from 10 to 30, it becomes much more difficult to go from 60 to 80.
As you climb higher on the scale, the process becomes harder.
A high DA website needs many more high authority backlinks to see improvements. It must also focus on the quantity and quality of its backlinks.
This means you can generate backlinks in huge numbers without seeing much of a DA improvement if they come from low-authority websites.
Moreover, DA scores are relative to other websites related to your topic niche.
So, you may find your DA going down despite significant link-building efforts if your competitors create backlinks more quickly than you do.
Improving DA is a tricky, time-consuming process that involves quite a steep learning curve.
Fix Your Websites Loading Speed
If your site takes too long to load, then it affects your websites bounce rate. Any visitor waits 2 to 3 seconds for a site to be open. If the site loads in 2 to 3 seconds, then it is fine otherwise the visitor will exit the site and go to another search result.
You can use PageSpeed Insights, Pingdom and GTmetrix tools to check the loading speed of your site .
Quick Tips to Fix Website Loading Speed:
- Upgrade to PHP 7.2
- Minify CSS and JS Files
- Use Best Cache plugin
- Use Best web hosting
- Optimize database
Apart from this, below are some guides which can make your website loading speed super fast.
What Exactly Does Domain Authority Mean
A website’s domain authority is a number ranging from 0 to 100 , which is used to predict how well a website is likely to rank. The higher the score, the better.
It is not the same as the ranking score that Google uses, which is called PageRank, and it may truly impact where you stand in the rankings.
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Focus On Link Building
Link building is the first thing that you should focus on when it comes to domain authority, because this is a big quality signal that Google looks at. If plenty of other great and high-authority sites are linking to you, after all, it means that they trust you and think you have something to offer. Google notices this.
If you havent already, the best place to start is to run a backlink audit, which will show you your current backlink profile. It will also flag any potential harmful backlinks youll want to remove . I like SEMrushs tool, but there are others that you can using, including Moz.
While looking at your backlink profile, take note of not just how many links you have, but which sites theyre coming from. Check those sites domain authorities online are any of them high enough to give you a boost? Over 50 is good, but 70+ is outstanding.
As youre looking at your backlink profile, consider how you can expand upon it. Creating great content on your site through blogs is always a good start, because it gives people something that they can link to.
How Does Domain Authority Checker Influence Your Business
Domain authority is the number one factor that will help you drive more traffic to your website. The more authority your domain has, the higher it will rank in search engines. This means you will see more traffic on your site, which can translate into more conversions and leads. If you have never used a domain authority checker, it is time that you did.
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How Do You Check Your Domain Authority
There are several link authority tools out there. How do you know which one is right for you?
SEO Review Tools has a basic domain authority checker. It looks at authority and content.
Other metrics measured by this tool include website age and social media score. Your social media score relates to how active your social profiles are and how many shares your content receives.
Page authority is also measured. This metric is like DA, except it looks at a specific page rather than entire sites. Page authority is also calculated on a one to 100 logarithmic scale.
If you want to check several sites at once,Linkgraphs Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.
If you want to check even more domains, Rankzs SEO Rank Tracker lets you check hundreds at once. They also offer a backlinks checker, backlinks monitor, and domain availability checker.
Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks. Of course, you can also find some of this information using Ubersuggest as well.
For example, when you search for the DA of neilpatel.com on Moz, its revealed it is 88, and there are 69,900 linking domains . There are also over 269,000 keywords for which the site ranks, and the spam score just 1%.
Implement Effective Site Navigation
A properly structured website always wins over a poorly organised website. Another name for site navigation is the internal linking framework. It refers to the connections that hold your websites web pages together.
They make it easier to navigate the website and inform search engines about the pages that are present. Every time you enter a supermarket, youll notice that it is organised and segmented. The same factors control an effective internal linking structure.
Making your website simple to navigate is possible in a number of ways. In order to convert users into customers, you should first include a link to a product that allows purchases.
When there is a lot of content on your website, mega menus are also helpful. By grouping keywords and subpages, they successfully distinguish between pages that are relevant to the same keyword.
Utilizing image carousels is another piece of advice. Since they take up very little room, they are useful if your website contains a lot of information. They also effortlessly capture the mind and, in some cases, the heart with the images they contain.
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Apply Good Site Navigation
A well-structured site trumps a poorly structured site any day.
Site navigation is also called the internal linking structure. It refers to the links that connect pages on your site.
They make your site easy to navigate, and also indicate to search engines what pages are on the site. Whenever you step into a supermarket, you find that it is organized and divided into sections. A proper internal linking structure works in the same way.
There are several tips on how to make your site easily navigable. Firstly, if you want to convert your users to buyers include a link to a product to enable a purchase.
Also, mega menus are helpful if you have a ton of content on your site. They efficiently group subpages and keywords and also isolate pages that are relevant to the same keyword.
Another tip is to utilize image carousels. Since they occupy very small spaces, they come in handy if you have lots of information on your site. Additionally, the pictures they contain easily capture the eyes, and in some cases, the heart too.
How To Check Your Sites Domain Authority
Checking your sites domain authority can be done effortlessly. In my opinion, the domain authority is not something you should obsess over. However, it doesnt hurt to take a peek once in a while.
To check your domain authority, visit Moz. A page similar to the one below will pop up. Then you enter the URL of the site you want to check.
I typed in jeffbullas.com.
But, if you dont have an account with Moz, it will prompt you to create one. Dont worry. Its nothing stressful. Once youve created the account, you can then check the domain authority of whatever site you please.
Below is an image of the result for JeffBullas.
A domain authority score of 72 is simply fantastic.
You can also use Ahrefs to check. The process is equally simple.
The page below will appear, and you can enter the URL in the tab, and fire off!
Now you can assess your sites performance or spy on your competitors.
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Icipate In Social Media
Theres no doubt that social media has become an important partner of SEO experts. For businesses, social media provides a way to reach out to potential customers and create a connection with them.
But whats the best way to use social media to improve your Domain Rating or Domain Authority?
How Can I Increase My Sites Domain Authority
One way to increase domain authority is to gain high-quality backlinks. You can look for opportunities based on which sites currently link back to you. Find similar sites and ask them for a linked mention.
But first, youve got to have good content. Its got to be information thats helpful and others find worthy of reading. The higher quality content you have, the more other sites will link to it as a reference or mention.
You should also audit your site and remove any links that arent working. These include 404 and not found error messages. Either find the updated link or revise your content. You can also make your site more user-friendly and readable. Make sure its optimized for mobile and look for opportunities to link to other internal pages.
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Dont Sweat Your Domain Authority Score
This is an article about domain authority, and youll learn how to find your own sites domain authority score. But dont put too much stock into that number.
Use it as a baseline to determine if your efforts to increase domain authority are paying off. But dont assume a low or average domain authority score means your site will never rank highly.
Case in point: Here are the Moz Domain Authority results for one of my websites.
Look at that domain authority. It sits at 55, right around the middle. Average. Not so great, is it?
But that sitewith its mid-range 55 domain authorityranks second for a search term with 19 million results. For a related keyword with 24 million results, the site ranks third.
You dont need an unrealistically high domain authority score to get your site onto the first page of search results.
Wikipedias domain authority is 93, and I slid my lowly 55 in right after it. You can see a lot of similar examples out there, and you can do the same thing.
The point being, dont focus on the number. Use it as a general gauge when you make SEO changes.
The second thing that I want you to remember may be even more important.
Dont Optimize The Life Out Of Your Website
There are a lot of moving parts to SEO and the quest for domain authority. Trying to implement every best practice that you read about can quickly become confusing and complicate your pages.
Sometimes, Ill come across a site that seems to have received some questionable advice on how to build domain authority. You know the kind of website Im talking about.
It reads as if robots or aliens wrote it.
Every sentence is five words.
Every sentence is a new paragraph.
The KEYWORDS jump off the page at you.
Because the KEYWORDS are repeated more often than KEYWORDS should be repeated.
Its nearly impossible to gain anything from a site like that. Its impossible even to understand many of them. But thats because they werent written for you or me, or humans, period. They were written for search engines.
You cant blame the owners of those sites for making an effort. They are trying to do everything they can to make their website stand out. Something everyone reading this article is trying to do.
Ironically though, a page written for the sole purpose of ranking in Google is not what Google is looking for.
Google is looking for one primary thing above all else, relevance. Yes, it uses hundreds of indicators to determine relevance, and knowing what some of those things are can help you. But relevance in search results is their only goal.
Well, okay, that and selling advertising.
Wheres the sport in that?
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How We Improved Our Domain Rating
In early 2021, we decided we wanted to focus on growing our domain rating. As we were writing organic content, it was becoming increasingly obvious that we were missing out on top rankings due to our lower domain rating.
How could we ever hope to rank 1st for highly competitive keywords when were competing against sites with a domain rating of 80+.
So, we decided to change it and get competitive. Heres what we did
Use Google Search Console
e is a free tool that lets you see how your website performs in Google search results. It also allows you to submit your website to Google for indexing, which can help you get more traffic and backlinks.
To use Google Search Console, add your website and verify that you are the owner. Then, you can start using the tool to see how your website is performing. You can see things like what keywords people are using to find your website, how many people are clicking on your website, and what position your website is in Google search results.
You can also use Google Search Console to submit your website to Google for indexing. To do this, go to the âCrawlâ section and then click on âSubmit URL.â You can then enter the URL of your website and submit it for indexing.
Google Search Console is a valuable tool that can help you get more traffic and backlinks to your website.
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Make Your Site Mobile
You must be living under a rock if have not noticed the prevalent use of mobiles in accessing the Internet. A 2019 survey shows that there are way more mobile Internet users than desktop Internet users.
A sites mobile-friendliness is another technical element that determines its domain authority. In fact, Google seems to have a thing for mobile-friendly sites.
How else would you explain the introduction of the mobile-first index ?
A solid tip on making your site mobile-friendly is to make it responsive. This makes the content and layout respond to the users particular device.
The benefits of making your site responsive include:
- A bump in user-friendliness.
- A single URL which eliminates the need for a separate URL and also makes for easy sharing of content.
- No need for dynamic serving which demands different HTML for a different device.
- No worrisome redirects and SEO problems.
Some recommended tools to help you check your sites mobile-friendliness include Google Developers Mobile-Friendly Test Tool and Bing Mobile-Friendliness Test Tool.
Build Quality & Relevant Backlinks
Moz MOSTLY considers how many authoritative backlinks a domain has to determine its DA score.
High-quality backlinks are the most significant factor to increase the domain authority of a website. Not only quality links can determine your DA score but theyll also help you with higher search rankings.
So how to get high-quality backlinks in 2023?
Here are a few PROVEN link building techniques you can use.
Publish guest posts
Guest blogging is an evergreen strategy in link building.
Guest blogging is the process of writing content for another website. They get FREE content and you get backlinks and traffic. So its a win/win approach.
But most people ignore guest blogging because it takes time and effort to find guest blogging sites. If you have a budget, hire someone to publish guest posts for you or do it on your own.
Here are a few simple strategies to follow in guest blogging:
Run giveaways to build backlinks
We already mentioned backlinks are extremely important for SEO. Most bloggers dont link to other blogs unless the content is really good.
So how can you easily find link building opportunities?
Run giveaways and contests. Yes, contests can be a great marketing strategy to build brand exposure, awareness, and backlinks.
Here are a few quick tips to run a contest to build backlinks in 2023
Spy on your competitors
You can easily spy on ANY websites backlinks using a tool like Semrush.
Want to try Semrush for FREE?
Grab Semrush 30-day free trial
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Make Your Site Mobile Friendly
The number of mobile users has increased a lot and more than half of the searches are done by mobile. If your website is not mobile friendly, then your website will not be able to perform well in SERPs.
Also, if your site does not show properly in the mobile of visitors, then they will exit from your site immediately.
You can use the Mobile-Friendly Test tool to check whether your site is mobile friendly or not . It has been developed by Google and helps you to find out if your site is mobile friendly or not.