How This Could Work
Once you start thinking about how this would work for a third-party website that hosts thousands of sellers using thousands of Facebook pixels, you quickly realize the potential challenges.
Would such a platform still need to follow the 8-event limit? The workflow now only allows you to rank events by pixel. For example, if your website uses 100 different pixels that utilize the Purchase event, the domain owner wouldnt be able to rank all 100 .
Would the domain owners customers, who have their pixels on the website, be able to optimize for conversion events? The only way this seems possible is if such businesses could rank standard events independent of pixel ID. And even that could be challenging.
As of this moment, the Event Setup ToolIf you have the Facebook pixel installed on your website, you can add standard events without any code using the Event Setup Tool. allows you to create 17 distinct standard events. If a website has thousands of businesses selling products and collecting leads, what if more than eight events can or should be used?
While prioritizing eight events is challenging but mostly doable for a single business, consider how difficult it will be for a website hosting thousands of clients assuming you offer many different templates for lead building and sales. What gets cut out? What is prioritized? What order will they be in? Will this even work?
It gets messy quickly. Would Facebook make an exception for these websites?
How To Add Meta Tag And Verify A Domain On Facebook
To use landing pages for targeted ads on Facebook and Instagram for the “Conversion goal“, you need to confirm your domain in your Facebook business manager.
In this article, you will learn how to verify a free domain created with SendPulse using one of the methods offered by Facebook business manager adding a meta tag.
The Problem: You Dont Own The Domain
The approach weve covered so far works if you own your domain. You verify your own domain so that you can configure your web events so that you can select one of eight standard events or custom conversionsCustom conversions let you create rules for events or URLs so that you can better track and optimize for specific actions with Facebook ads. as your conversion event in the ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined.. This allows you to optimize for that event rather than a link clickThe link click metric measures all clicks on links that drive users to properties on and off of Facebook. or Landing Page ViewLanding Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad..
Great! But What if you dont own the domain? What if the purchase occurs on a third-party website?
Im not referring to sites like Amazon that give you no access. Im talking about third-party sites that allow you to provide your own pixel so that you can optimize for and track conversions that occur on that website, even though you dont own the domain.
If a domain is owned and verified by another business, it will look like this on your Web Event Configurations page
Youll notice that Edit Events is grayed out. Hover over the first tooltip
Something is missing.
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How Do I Verify
When you sign up for your Google service, you get a verification record that you copy and paste into your domain settings .
Need help with verification? Contact for fast, personalized help thats included with your Google Workspace subscription. is available for customers with Silver, Gold, or Platinum support levels.
Sign in using your administrator account .
Click Continue to verify your domain with a TXT record.
Look for your verification code in the setup tool and click Copy.
Note: If the Admin Console doesnt provide a link to your domain, open the MyDomain site in a new tab. Keep the Admin Console open in the first tab.
Three Ways To Verify Your Domain
Either click the button within Web Event Configurations to verify your domain or go to . On the left side, click on Brand Safety and then Domains.
Enter the domain you want to verify and click Add Domain.
There are three different ways that you can claim and verify domain ownership.
1. Add a DNS text record to your domain host.
2. Upload an HTML verification file to your website.
3. Set the meta-tag containing the verification code into the header section of your websites homepage.
Feel free to send this to your programmer if you have one. If youre looking for the easiest method, its likely either #2 or 3. For the third, there should be multiple ways to get access to the header of your homepage. Unfortunately, every website is different.
If you dont know of any easy way, you can try the Head, Footer and Post Injections WordPress plugin.
Then, edit your homepage and paste the code Facebook gives you into the box for your header.
Once the page is saved, click the link in your Facebook Business Settings to verify. If you set it up properly, it will work!
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Why You Need To Verify Your Domain
Even before Facebook rolled out Aggregated Event Measurement and the 8-event limit in response to the iOS 14 tracking prompt, it was a good idea to have your domain verified. I even wrote a blog post about how to .
Not only does verifying your domain allow you to edit link previews to your website, but you can also take control over which Facebook pages and advertisers are allowed to do it. Its also been long rumored that Facebook would eventually remove the ability to edit link previews for ads unless you first verify the domain.
These are all good reasons to get your domain verified, but now its unavoidable. If you try to run a conversions campaignThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. that optimizes for a web event, youll first need to get that domain verified at least once the iOS 14 tracking prompt goes live.
Lets go through the three methods to do that now.
A Likely Bug Or Oversight
Since the iOS 14 prompt is going live in early spring, Facebook still has some time. But for now, its going to get a whole bunch of advertisers into a panic.
If a seller has their pixel on a third-party domain, that domain is verified, and the domain owner configured the events, it only makes sense that the seller should be able to select the event that fires on their sales page as a conversion event in their ad set assuming the domain owner selected that event as one of their eight.
This feels like a bug or oversight. Or maybe its something Facebook is working on. But they need to communicate their plans.
My guess is that they havent communicated it because they realize this isnt so simple
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How To Check And Validate A Meta Tag
To make sure the meta tag has been added, go to the site on this domain and check the source code.
Go back to Facebook settings in the “Meta tag confirmation” tab and click Confirm.
After confirmation, a “Confirmed” mark will appear next to your domain.
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Problem: Unable To Verify Domain To Configure Web Events
Before youre able to configure the eight web events youll use for optimizing your Facebook ads, you first need to verify your domain.
Theres plenty to explore here. In this post, well discuss
- Why you need to verify your domain
- How to verify your domain
- Why you may not be able to verify a domain
- A possible alternative
Well walk through how to verify your domain. But a big obstacle that many advertisers are facing is that they do not own the domain. In this case, they cant verify the domain, cant configure events, and wont be able to optimize for those events.
I conducted an experiment and make some guesses about what is happening and what Facebook will or might do about this problem.
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