Prepare Your Domain Listing
Once youve chosen your marketplace its time to optimize your listing. A lot of sellers just upload their URL and call it a day. However, you can maximize your chances of selling your domain by making it more attractive.
For example, does your domain have any existing traffic? Does the domain have considerable age? Does your domain have any existing authority?
How To Sell A Domain Name
Did you purchase a domain name with every intent of starting a website? But time caught up and you lost interest or never got around to starting the website? Now youre thinking about how to sell a domain name. Instead of just letting the domain sit there, there is a way to make some extra cash from your unused domains.
Now, not every domain you own is going to sell for a huge fee. But, you might be sitting on some unexpectedly valuable domains.
Below youll learn how to sell a domain name, the best ways to find buyers, and places online where you can list your domain for sale.
Have Your Domain Appraised
The first step in the process is to determine the value of your domain name. This can be done through a variety of channels. You can appraise your domain name yourself or have the domain name appraised by a professional.
Self-appraisal is a bit more challenging than with tangible commodities like a house or car, but the same process can be used. Some people check out sale prices on similar domains and work from there. A good resource to use when trying to appraise your domain name yourself is NameBio. They have a keyword-based search engine that looks up sale prices of particular domain names. You can find information on lowest prices, highest prices, average prices, who sold the domain and other pertinent information.
But lets say you cant find a value for your particular domain name. This is when enlisting the services of a professional appraiser can help. A professional appraiser knows the market inside and out, and can provide valuable insight that can help you arrive at a fair market value for your domain name.
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How Can You Start Buy And Selling Domains
This is how you can do it. GoDaddy Auctions lets you sell domain names with Offer/Counter Offer or Buy Now listings.
With Offer/Counter Offer listings, you can let buyers submit their own offers for your domain names. When a buyer submits an offer, you can either accept it, submit a counteroffer, or push the listing to a 7-Day Public Auction using the buyers initial offer as an opening bid.
When you accept an offer or the buyer accepts your counteroffer, the sale ends. If you include a Buy Now option, the sale ends when a buyer accepts the Buy Now price, or when you or a buyer accepts an offer. There is no obligation to accept an offer.
How you can start
For more information about your listing options, see Understanding GoDaddy Auctions Listing Options.
What else can GoDaddy do?
How To Buy Domain Name
I can assume that you are well aware of how to buy a domain name, but let me brief a few things before you chose any registrar to reserve your domain.
Every Domain registrar has a different fee structure and below suggested are top listed domain registrar.
Make sure to join that registrar which is open to connect with any domain selling platform and support their premium promotion programs.
Below are my highlights for a domain purchased from the different registrar.
GoDaddy Most famous and trusted platform and having GoDaddy Auction platform to buy sell domains but does not support SedoMLS premium domain sell the program.
Sedo is among the popular choice to sell the domain name hence more buyers.
GoDaddy charges a lot for a new purchase or renewal of existing domain names.
NameCheap Best and among the trusted domain registrar which offers a domain for around 5-6$ and renewal fee is even very less.
Dynadot It is among the popular Domain registrar which is a registered partner of Sedo MLS premium program.
Hence, it offers you more exposure to sell domain quickly on Sedo and my almost 25% domain are hosted with DynaDot.
Bluehost This is another popular domain registrar which offer domain names to purchase but Bluehost is well known for Web hosting.
So they offer a free domain with any web hosting you purchase.
HostGator Another popular domain registrar which is well known for web hosting but offer free domain name with each hosting you purchase.
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Build A Great Sales Page
Once you have a good picture of your domain’s SEO keyword power, armed with a convincing vision for how that domain could be put to good use, and an idea of what other sellers of similar domains in your niche are asking for in terms of price, you’re ready to create the sales page for that domain. There are some people that try to combine a sales page and an ad-page so that they can generate some funds from Google ads, while also offering a sales link for anyone interested in buying the domain.
If you’re really serious about selling the domain, you may want to bypass the ads, and devote the entire web page to selling the domain. Provide a clear description of your vision for the domain, include information about the high search value for the domain, and anything else you can think of that would convince the prospect to click on the Inquiry link.
You can use the Inquiry link to send interested buyers to your domain auction page.
Selling Domains With Offer/counter Offer Or Buy Now Listings
GoDaddy Auctions® lets you sell domain names with Offer/Counter Offer or Buy Now listings.
With Offer/Counter Offer listings, you can let buyers submit their own offers for your domain names. When a buyer submits an offer, you can either accept it, submit a counter offer, or push the listing to a 7-Day Public Auction using the buyer’s initial offer as an opening bid. For more information, see What is GoDaddy Auctions®?
When you accept an offer or the buyer accepts your counter offer, the sale ends. If you include a Buy Now option, the sale ends when a buyer accepts the Buy Now price, or when you or a buyer accepts an offer. There is no obligation to accept an offer.
For more information about your listing options, see Listing types for GoDaddy Auctions®.
Note: If you have not added at least one payment type in your GoDaddy Auctions account, an Account Not Found message displays. Click OK to go to the My Settings page. See Edit your GoDaddy Auctions® account settings for instructions on adding a payment type. When finished, click List a Domain to return to the List a Domain page.
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Manage Your Ebay Listing
As soon as your listing is live, youll receive an email informing you that its posted, but your role as the seller is far from over. Youll still need to engage with buyers who have questions, possibly promote your listing, and complete the transaction if your item sells
While eBay will email you if a buyer asks a question, you can also keep an eye on your listing by logging in to eBay and clicking on My eBay in the top right-hand corner of the menu. From here, you can view your active listings, see how many people are watching your listing or have placed bids, and answer any buyer questions.
Hire A Domain Name Broker
Does all of the above sounds difficult or tiring? Well, I didnt say this was easy, did I? If you own a domain name with a significant value you can, and probably should, consider getting a professional domain name broker involved to help you find a buyer and facilitate the sale on your behalf. Most domain brokers work on a commission basis, meaning they are paid a percentage of the sale price. This no-cure, no-pay structure means most established brokers will only be interested in working with you on finding a buyer for your domain name if it has a value that is at least in the high five-figure range. It is very important that you make yourself familiar with the brokers policies and pricing structure prior to engaging the services. A written agreement clearly outlining all the nitty-gritty details such as commission and exclusivity is highly recommended. Below is a list of domain name brokers and brokerage firms with a good reputation and track record.
Make sure to do your own due diligence before working with a domain name broker and always use a licensed escrow service to facilitate the sale of the domain name and the transfer of funds.
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Set Up Shipping Options
Once youve set your price, youll need to set up shipping options for your product. Aim to make your shipping policy as attractive as possible, whether thats offering two-day shipping or free returns.
In the world of Amazon Prime, convenient shipping is an expectation of online buyers that you must deliver on to stay profitable.
Beyond meeting buyers expectations, offering a strong shipping policy increases the visibility of your products on eBay. With the marketplaces search engine, buyers are able to sort products with short shipping times that meet eBays Guaranteed Delivery guidelines. To qualify for EGD, a listing must have a same-day or one-day handling time.
To set your shipping policy, fill out the following information in the listing tool:
- Type of rate: Select a flat rate for all buyers, a calculated rate based on the buyers location, freight shipping for large items that weigh more than 150 pounds, or No shipping: Local pickup only.
- Carrier services: You can choose from a variety of carriers and their services, including USPS, FedEx, and UPS.
If you are offering international shipping, youll also have to choose a type of rate, but youll have only two options: flat rate or a calculated rate based on the buyers location.
List Your Domain Name For Sale On Domain Marketplaces
If you made it all the way here youve already learned about the importance of capturing direct visitors to the domain name with a landing page first and foremost. But this does not mean that listing your domain name for sale on domain marketplaces wont add value. Many of the large marketplaces have repeat buyers and a so-called distribution network in which they partner with other websites such as registrars to put your domain name in front of potential buyers across the globe.
Sedo: operating since 2001 and with over 18 million domains listed, Sedo is one of the worlds largest domain marketplaces. The site itself reaches around 2 million visitors per month but they also promote your domain across a large number of partner sites. Listing your domain name for sale with Sedo is free but you pay a commision between 10 and 20% when your domain name sells.
Afternic: founded in 1999 and listing more than five million domain names available for sale and handling more than 75 million domain searches each month Afternic is a force to be reckoned with. This marketplace is owned by GoDaddy which is where it gets its big advantage over similar sites. When you list your domain name for sale at Afternic it will also show up as a premium domain when people will search for it on the GoDaddy.com website. Listing a domain name on Afternic is free but you pay 20% commission for a successful sale.
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How To Sell Domain Name On Sedo
Yes Sedo is among the popular choice of domain buyer and seller it is a platform for Domain parking, domain buys and domain sells.
My experience with Sedo is far better than GoDaddy and Sedo is the most trusted platform.
Sedo wont charge you single rupee to park or sell your domain.
Do you know domain parking with Sedo is Free and in return Sedo will make money for your parked domain how? Check this Guide.
To sell your domain on Sedo. First, with Sedo.
Once you login, then the first job you have to do is to register your domain with Sedo, that means Sedo will park your domain.
Now, three steps process will start.
- First, enter your domain name which you want to sell, as seen above.
- Enter your price for which you are agreeing to sell your domain. Set price for which you want to sell let say 5000$ then in price option chose Buy Now or Make Offer, if you chose to Make offer than in Min Offer you can set min price else chose to Buy Now and Min offer will be grayed out than at last chose domain.
- The third step will be to chose your domain registrar with which this domain is registered.
- Finish the adding of Domain and now update the name server of Sedo with your domain registrar and you are done with adding or listing for sale.
Now it will take around max 24 hours to apply changes but ideally, it happens in max 10-15 minute.
Your domain is now parked with Sedo, where Sedo will advertise add on your live domain and you will make ad revenue until you wont get any right seller.
Price Your Domain Name
Now that you have an indicator of what your domain could potentially sell for its time to decide on the right pricing strategy. As we wrote here, most aftermarket domain names sell in the US$2,000 range, and the fast majority of the rest of domain names that are being purchased on the secondary market go for under $5,000. So unless you have your hands on a premium domain name that should sell for well into the five or perhaps even six-figures its highly recommended you market the domain name with a realistic, priced to sell, Buy-It-Now price. According to research from leading domain name marketplace Sedo, domains with a Buy Now price are three times more likely to sell than the standard make offer domains. Another reason to choose this strategy is that a Buy-It-Now pricing creates a sense of urgency for buyers if they dont buy now, someone else might and they may lose out on the opportunity to own the domain name forever.
If you own a highly sought-after domain name and enjoy the process of negotiating a deal, there are several reasons to go with the Make an Offer approach instead of a putting a fixed price on your domain. Receiving offers on your domain name will allow you to do some due diligence on the interested party and find out what their plans with the domain name are and how much they are potentially able and willing to pay to acquire your domain name.
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