Monday, May 20, 2024

How Much Is A Good Domain Name Worth

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Existing Website Content As A Domain Valuation Factor

Domain Valuation – How to Price and Sell Domains

This is an important consideration for value that is often overlooked. It is also one of those things that when a domain is purchased, the new owner destroys a lot of the SEO value because they dont take the time to determine the value of all of the pages on the site.

For example, lets take the website for example. What we are really looking at here is an entire website, not just a domain. This may or may not be the case in your situation but if you are looking at buying a domain and the existing website, youll want to pay close attention.

Upon investigation of the site, I found some blogs and pages that I feel are of decent value and could potentially rank in the search engines or could be used as foundations to build better content off of. Not to go crazy here, but the idea would be to grab that content, put it on my clients existing site, then 301 redirect those old, individual pages to the newly created pages on my clients site.

Rather than grabbing a domain and saying lets point A to B, you are going through it and finding the content that may be valuable to your end-users and determining if it is worth saving.

If you find that a domain you want to purchase has a lot of good, useful content that can be used on your existing site, it has more value to you. The owner of the other site doesnt need to know this, but you will need to have your development team involved to perform the 301 redirects accordingly.

How To Check Your Domain Names Worth

Are you wondering what your domain name is worth? Check GoDaddys domain valuation tool to get an approximate idea of the resale value of your domain. Similarly, GoDaddy Auctions can help you find domain names that have a good resale value if you are planning to buy a domain just for reselling purposes.

Should Your Business Spend Thousands Of Dollars On A Strong Domain Name

Is this really worth the money? Or is it better to pick up a cheap domain name and invest the money in something else, like marketing or infrastructure?


Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up shelling out several thousand dollars or even millions for the most lucrative opportunities.

Is this really worth the money? Or is it better to pick up a cheap domain name and invest the money in something else, like or infrastructure?

Recommended Reading: What To Do After Buying A Domain Name From Godaddy

How To Estimate Domain Value

There are many ways to determine your domains value before listing it for sale or deciding to purchase a domain. Its wise to gain insight into how much similar domains are valued and make sure youre not scammed into overpaying or underselling.

Research Value of Similar Domains

The most straightforward way to estimate a domain name value is to do some research. Do a quick scan of similarly named domains and how much theyve been sold for. Then, consider all of the above-mentioned value markers, such as TLDs, length, popular keywords, and uniqueness of the domain.

Register Domain on the Market

Another option is to estimate the value through domain marketplaces. Domain marketplaces are platforms that offer users a place to sell and purchase domains. By registering your domain on such a marketplace, you can estimate domain value by comparing offers made on your domain.

Some of the most popular domain marketplaces include Godaddy Auction, Flippa Marketplace, Sedo Marketplace, and NamePros Forum.

Use Domain Appraisal Sites

Domain appraisal websites are a great quick fix to all of your domain value-related questions. Most appraisal sites offer a free basic service, in addition to paid monthly memberships that provide more in-depth explanations and stats. Some of the best domain appraisal websites include:


Use Appraisal Services To Calculate Domain Value

How Much Does a Domain Name Cost

A domain appraisal service will allow you to enter your domain name and see what they suggest your asking price should be. For example, a search on EstiBot for shows the following:

Appraisals like these are determined automatically based on SEO-related factors like keywords, the number of searches, Alexa rank, monthly searches and cost per click. Though these are important, there are also many important factors to consider that cannot be calculated by algorithms.

This wont be the end of your journey, but it can be another useful step in arriving at an estimated value of your domain. Since estimates can vary from service to service, get estimates from several different sources. Some other ones to check out are WebsiteOutlook and URL Appraisal.

Don’t Miss: What Is The .io Domain

The Length Of The Domain

Generally, the shorter a domain name, the more valuable it will be. Now, this wont always be true. For example, the domain wont be very valuable. But, taken as a whole, domains with few words or short phrases will hold more value. Shorter domains are much easier to remember and more straightforward to market overall. You can easily build a business around a shorter domain, while it may be more difficult with a longer domain.

Use An Ajax Domain Selection Tool

Ive heard stories from people where they say theyd use a domain name search tool from a company that sells domains, didnt buy it, then when they went back the price had either increased or was suddenly sold and was for sale for a ridiculous amount. Remember that you can search for domain names without doing it through a service with sites like Domjax.

Read Also: How Much Does It Cost To Get A Domain Name

About The Jewish Lawyer

Jeremy Peter Green Eche is a branding attorney and the founder of JPG Legal and Communer. He is the attorney of record for over 2,500 U.S. trademark registrations. In 2019, JPG Legal was ranked the #16 law firm in the United States by number of federal trademark applications filed. Eche graduated from Northwestern University School of Law on a full scholarship. Thomson Reuters selected him as a Super Lawyers Rising Star in Intellectual Property for 2021.

Eche has been profiled on USA Today, CNBC, CNN Money, NPR’s Morning Edition, WIRED, MSNBC, Forbes, the New York Daily News, HLN, CNN Politics, DCist, ABA Journal,, CNET,, NBC News, Refinery29, the Globe and Mail, and several other news sources. Before becoming a trademark attorney, he was known for owning and hosting his comics there during the 2016 election, before selling the domain.

Eche is based in Brooklyn in New York City. He formerly served as in-house General Counsel for Teamsters Local 922 in Washington, DC. He is married to Stephanie Eche, an artist and creative consultant.

When appraising a business, the valuation is typically based on revenue, profit, and assets. The calculations can be similar if youe appraising a popular trademark that generates high revenue. Generally, the revenue of that brand will travel with sale of the trademark.

This article will tell you how to value a dormant, low-revenue, or dlenbsp trademark.

Understanding Domain Name Valuation

how much are domain names worth

Domain valuation is the process of determining the value of a given domain. Its a similar process to when companies are valued, but much less intensive.

Before we jump into how to do a domain appraisal, lets have a quick overview of how domain names work. If you already have the basics down, such as how to register a domain, feel free to skip to the next section.

If youre just getting started building websites online, this section is for you.

Domain names are synonymous with URLs , but essentially its what a user types into their browser address bar on their search engine to access your site things like,,, etc.

There are two primary parts that make up a domain, the second level domain and the top level domain. These two factors will also contribute to a domain valuation,, but more on this below.

Heres how top-level and second-level domains work together:

  • Top-level domain. Even though its called top-level, this portion of the domain name is what comes at the end. It can also be referred to as a domain name extension. This is the .com, .org, .net portion of a domain name.
  • Second-level domain. This portion of the domain name is the central portion of a domain and often refers to the name of the website, in,hostgator is the second-level domain and also the name of the company.
  • Whether youre purchasing a domain name for a new project, or simply to hold onto and sell one day, the process remains the same.

    Read Also: How To Unlock Godaddy Domain For Wix

    Free Domain With Web Hosting Plan

    One option is to buy a domain name from a company such as The company provides a web hosting plan along with the domain name registration.

    This means that youll receive a domain name and a web hosting account at no cost. However, you will still need to pay for an email address.

    You also need to remember to renew the domain name every year. Its important to do this so that you dont lose access to the domain name.

    How Much Is A Domain Name Worth

    , Founder of DomainSherpa& Publisher of DNAcademy

    If you think this explanation can benefit your domain name sales negotiations, please share with your inquiries or from your for-sale landing pages.

    You want a great domain name because you understand the benefits:

    • Easier for customers to remember your brand
    • Will increase your click-through-rate and lower your cost in marketing campaigns1
    • Can increase your organic search rankings2
    • Provides instant credibility, trust and authority with customers, investors, suppliers and partners3
    • Can position you as a leader in the industry

    The problem is: someone else owns the domain name you want.

    Here’s what you need to know to buy it:

  • All good domain names are owned by someone.
  • Like desirable physical land, great domain names hold steady or appreciate in value.
  • Fair market value for great domain names varies from $X,000 to $X,000,000.
  • Everything is negotiable.
  • You’re on this webpage because of one of two issues4:

  • You’re starting a business and need a domain name for your online presence, or
  • Your business is successful and you want to upgrade from a suboptimal domain name to a great one.
  • Without a doubt, the domain name you want is owned by someone else.

    It’s no different than looking for a desirable plot of land in New York City or on the coast of California to build your dream home.

    You cannot stake a claim today because all desirable land is already taken.

    How desirable?


    But a buyer can also:

    Recommended Reading: How Much Does It Cost To Register A Domain

    Invest In Domain Valuation Tools & Services

    If you want the most accurate information about how much your domain name is worth, a valuation service is a great option for you. These sites take care of all the research for you. Theyll make comparisons to similar domains and consider every factor to come up with an estimate.

    The great thing about using a valuation service is that the reports they produce are filled with hard data. Many tools will provide analytics for everything from page views to keyword values.

    Finding Smart Way To Figure Out The Value Of Your Domain Name

    How Much Does a Domain Name Cost? A Beginners Guide

    Weve seen the factors that determine the value of a domain. The next thing to do is for us to find out the actual value of the domain.

    How much it is worth and how do we carry out a domain valuation. Just like weve stated before, this task is very easy and can be done in three easy steps.

    You dont have to try all these steps at once or in a particular order. What you should try doing is to follow the process listed here. As time goes on, youll get a comprehensive understanding of how much your domain is really worth.

    Domain value can be figured out in 3 simple steps.

    Heres how to go about it

    Read Also: How To Transfer Wix Domain To Shopify

    How Much Does A Domain Name Cost Tips For Planning Your Budget

    Businesses and self-employed individuals cant really get away with not having a website. If you want to increase revenue, gain new customers, or present products in a good light, a website is an important part of your business. Increasing numbers of private individuals are creating their own websites too, for example, to share a hobby with others.

    Private individuals usually have a smaller budget to set up a website than businesses do. There are also significant differences between freelancers, start-ups, and corporations. But theres one thing that all have in common: They all need a domain to support their web presence so that users can access the website. The Internet address comes with different price categories. Why is that?


    Build your brand on a great domain, including SSL and a personal consultant!

    Private registration

    Find Out What Potential Buyers Are Willing To Pay:

    Going straight to potential buyers is one of the best ways to find out more about how much you could get for selling your domain. After all, asking potential buyers will help you avoid mistakes made by research tools and help you determine if your domain is actually relevant. Bear in mind that even if your domain name ticks all the boxes when it comes to the right characteristics, if it Is not in demand or relevant to anybodys website, it may not be worth a lot. On the other hand, your domain name might end up being much more appealing to potential buyers than you initially thought. You could also try putting your domain name up for sale with a reserve price, which gives you the chance to find out what buyers are willing to pay without the risk of making a loss.

    Recommended Reading: How To Switch From Godaddy To Shopify

    Compare Your Domain To Recent Sales

    When people sell a car, they usually check out recent sales data to see how much they can get for it. The same thing can be done with domains. Many websites offer information about recent domain sales. These include sites like DNJournal or ShortNames.

    While you cant search these sites and get an exact match for your domain, you can take a look at transactions from the past few weeks. Take a look at the domain itself and how much it went for. You can use the data to compare and contrast the quality of your own domain and come up with a reasonable starting price.

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