Saturday, June 15, 2024

How To Negotiate For A Domain Name

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Buyers And Sellers Like Working With Marksmen

How To Buy & Negotiate A Domain Purchase

We are experts at bringing two sides together for a positive outcome. Not only do our clients rave about their experience with us, sellers appreciate our professionalism and smooth transactions.

“Marksmen was a delight to work with. They made the discrete domain acquisition for our client an easy and efficient process. I would certainly use them again.”

“Marksmen has been our firmâs go-to investigation and acquisition company for over 10 years. I have referred colleagues and clients alike to Marksmen and the feedback has always been positive.”

“I am so glad I was referred to Marksmen. Theyâre my secret weapon and I go back to them every time without hesitation. Reliable, quick, practical, efficient and a pleasure to work with!”

“We came to Marksmen with a domain acquisition and a very strict deadline. They delivered on-time and kept our team informed of the acquisition status throughout the entire process. “

“The Marksmen acquisition team is experienced and offers feedback and appropriate guidance throughout the process. I highly recommend their services.”

“We have been very happy with the Marksmen experience. They worked closely with us during the negotiation process and their final results exceeded our expectations.”

“Just like to say – HUGE THANKS. Great job, quick responses and status updates, unbelievably diligent, a real art-of-the-deal negotiation.”

Keep In Mind The Domain Names Development Potential

You need to ask yourself some very important questions related to the concerned domain names development potential:

  • Will you be able to create a brand around the domain name?
  • Will it possible to create an instantly recognizable website around the domain name?
  • Have you carried out proper keyword research before deciding to invest in a domain?
  • Is the domain name in violation of or in conflict with any of the well-known and/or registered trademark/s?

Having carried out proper keyword research before buying a domain name can sometimes provide you with instant search engine rankings as soon as the website goes live.

Talking about the trademarks aspect, buying a domain name that violates or is in conflict with any of the popular trademarks radically reduces the domain names value.

You can carry out at check on the registered trademarks at the United States Trademark and Patent Office website. In the event that your website will not be U.S. based or if you dont stay in the U.S., check with the trademarks and patent office in your country. Majority of countries have their respective trademarks and patent related online databases.

Determine The Value Of The Domain Name

Before selling a domain name, you first need to figure out how much your domain name is worth. This is easier said than done and the value of a domain name can range anywhere from a few dollars to numbers in the six or even seven-figure range. The only 100% correct answer is that a domain name is worth whatever a buyer is willing to pay for it but luckily there are some techniques for appraising a domain name that can give you a good idea about the potential value of the domain name if any.

Start with studying comparable sales: a great resource to find recent domain names sales and research sales of domain names similar to the ones you own is This awesome site offers a historical database containing $1.5 billion dollars in domain name sales and is updated daily to show how much domain names have recently sold for across a number of different marketplaces. Use it to your advantage to see how your domain name compares to recent sales. Use filters for length, keywords and of course extension to narrow down a list of domain names that sold that are similar to yours.

Also Check: How To Transfer My Domain From Wix To Shopify

Your Domain Name And Branding

People often think that the word brand means a company name.

However, a brand is much more than that, your brand is the overall company image that you present to the world.

Its important to make sure that everything in your business, from the company name to the domain name to the website design to the content to the tone of voice, works together and conveys the image that you want to convey.

Imagine that you are conducting a job interview and you think that the candidate is great.

She is professional, she has the relevant experience, she seems like a great fit in terms of the company culture

But when she leaves, you take another look at her resume and you notice that her email address is .

No offense to the sk8ergurls out there, but lets keep it real: an email address like that would make you question your original impression of her.

Well, its the same with branding. If everything about your company conveys a certain image but your domain name doesnt fit that image at all, it will put potential customers on guard.

And the last thing you want to do is give them a reason to be suspicious.

Recommended Reading: Can I Transfer My Domain Name

A New Approach To Domain Buying

Negotiating Domain Name Sale

regardless of the seller persona youre working with, i believe the following tips yield better results than emailing Whois records from your ex-girlfriends Hotmail.

  • demonstrate youre the most viable buyer
  • be open about what you can afford
  • remind them youll be ok if sale doesnt happen
  • most viable buyer

    there are four ways to do this: IP, IP, IP, and IP.

    our company owns a couple dozen pieces of intellectual property, from trademarks to copyrights, for Fomo the word as well as logos, phrases, and in multiple nations /each.

    we spent 2.5 years accumulating this arsenal by investing in legal teams who helped us file and protest outdated or irrelevant conflicts.

    if a seller thinks someone bigger will come along and pay more than you, but you have the IP to prove youre the most serious player, this absolves that fear of the unknown.

    be open

    if your first offer is a final offer, thats plain bad negotiating. instead, your first offer should achieve 1 thing: a counter.

    the worst spot to find yourself in with a seller is a non-response, or flat no. so, make a serious offer and follow up in a week or two. but dont say we can pay more in your followup hold firm until the seller asks for it.

    if their counter is far outside your price range, counter the counter with your absolute highest bid. let them know this is all you can afford, and you wont have more in the future.

    youll be ok either way

    in our case,

    Recommended Reading: How To Find Who Owns A Domain

    Stuck In Negotiations On Buying A Domain Name

    Thursday, January 9, 2020 in Brokerage, Business, Domains, Sellers, Tips

    After receiving a question from a domain buyer who was stuck in negotiations and looking for advice, I decided to share my strategic approach to the situation.

    The buyer had never purchased a domain name before and was a bit skeptical if they were being taken advantage of. Its a valid concern for anybody in an unfamiliar situation, so Im glad they looked for sound advice from an independent source.

    Quite often, we put up a guard and seek to protect ourselves until we reach the point of fully understanding the situation, after receiving knowledge from an expert.

    In this situation, the buyer questioned the validity of the asking price. They did some negotiating with several offers back and forth, but the seller was fixed at a four-figure offering price. Although the buyer’s offer was close enough to the seller’s negotiated asking price, peace of mind was still needed for the buyer to be able to accept the numbers involved.

    How To Negotiate When Buying Or Selling Domain Names

    Negotiation skills are always very important regardless of what youre selling or buying a piece of land, a vehicle, a domain name or anything else. Just like any business, you require an effective negotiation strategy when buying / selling domain names too.

    First and foremost, you must approach the domain price negotiation process with a lot of seriousness, just as you would in case of any business activity. In this short article, Ill take you through some of the important points related to domain negotiations. The idea is to help you build and hone your domain negotiation skills. Lets begin!

    Don’t Miss: Domain

    Buy A Top Level Domain Instead

    Lets start with the bad news:

    All the best domain names in any industry or niche are already taken. Moreso those with the much-coveted .com ending.

    The good news?

    You can still get a name thats close to what you want.


    The good part is all top-tier domain selling sites do the heavy lifting for you. Whenever you search for a domain name, they also give you suggestions of available TLDs as part of the search results.

    Look at this as an example.

    The circled extensions are available TLDs related to the original search. Plus, you know at once how much they cost. Some search results also show you variations that are already taken but are up for sale.

    Here is one such result.

    As you can see, the suggested TLDs are on the left and their status is shown on the right i.e. price or open to offer.

    Common TLDs extensions include .co, .biz, .net, .org, and .io.

    Thats not all. There are other options you can explore.

    Lets say you are looking for, the case study we have been using throughout this article. You can narrow down your search to:

    • Region e.g.
    • City e.g. marketing.toronto
    • Niche e.g.

    Get the sense? Keep trying until you come up with a winning combination that suits your context.

    How To Get A Domain Name Owned By Someone Else: Tips To Assess The Value & Negotiate The Deal

    Domain Acquisition Secrets: Avoid this common negotiating mistake
    SUMMARY: How easily can prospects find your Web site? Is the name that pops into their heads the first word or phrase they’ll likely type into a browser or search engine? If the URL you would like is already taken, you donât have to settle for a less desirable one. Here are five questions to ask to determine if acquiring the name you want is worth the cost. Plus, negotiation tips for dealing with different types of sellers.

    3 Tips on Negotiating the PurchaseUseful links related to this article

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    Look Up The Domain Name

    After youve spent some time figuring out how much a particular domain name is worth to your business, you have to look up the domain name to find out who owns it.

    You can do this by using

    On this website, youll be able to find the email address, the phone number, and other relevant contact information of the owner.

    How Do I Find A Broker That I Can Trust

    This is a fair question. The domain name industry is small, but it also has grown tremendously over the last few years, especially with the Chinese investment in domain names, which you can read more about here.

    Finding the right broker means you need to find someone who represents your best interests. There are many great brokers in this industry who regularly sell premium domain names and have industry awards and nominated staff, including eNaming, Igloo, Media Options, DomainNameSales, GUTA and, of course, my company NameCorp. Every broker operates similarly you need to find the one you are most comfortable with. Its really not much different than choosing a real estate agent.

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    How To Buy A Domain Name From Someone Who Already Owns It

    Lets quickly run through a couple of important questions you may have.

    Why should I buy a taken domain?

    You may want to buy a domain owned by someone because it has a huge traffic potential and massive branding value for your business.

    Can you buy a domain name from someone?

    Yes, you can! Only if the owner wants to sell of course.

    How do I buy a domain name?

    There are many ways of buying a domain name but the top ones include negotiating directly with the owner, using a domain broker service or bidding for it in domain auction sites.

    How much should I pay for a taken domain name?

    Well, it depends on the value of the domain. Expect to pay anything from several hundreds/thousands of dollars up to millions even.

    Is domain squatting illegal?

    Domain squatting or cybersquatting is illegal. Anyone found guilty of registering a domain in bad faith can be made to pay damages ranging from $1,000 to $100,000 per domain.

    Now that the essentials are done and dusted, its time to take out your credit card, right?


    When you are itching to land your dream domain, the temptation to rush headlong and wrap up the deal fast is strong.

    Dont yield to it.

    Doing so would be a big mistake. Theres a crucial foundational step to the whole process that pro buyers dont dare skip.

    Scour Domain Auction Sites

    How to Negotiate: When I negotiate, should I make the ...

    Some site owners put their domain names up for sale on aftermarket domain auction sites.

    Why would people sell their domains?

    There are four major reasons:

  • They are not using the name .
  • They know theyre sitting on gold and want to cash in.
  • Their business is taking a different direction altogether.
  • They are domain merchants who live on buying and reselling domains.
  • Here are the top 5 auction marketplaces to help you kick-start your search.

  • Sedo
  • Don’t Miss: How To Transfer My Domain From Wix To Shopify

    Add A Sense Of Urgency To The Proceedings

    You can do this using any one of several ploys: My boss has asked me to obtain a domain name of our new site within the next ten days, or, I need to decide how to spend my $2,500 budget within the next seven days, and Im looking at several domain names, including yours.

    Out of fear that the domain name owner might otherwise lose the deal, a prospective seller might blink and agree to a lower price than he might ultimately want if he thinks that you have a fast approaching deadline.

    You usually get one chance to make an offer before the domain name owner sends your email to trash, so make it count. Grab the sellers attention, and make a reasonable offer so that he will be willing to negotiate with you.

    Can I Transfer My Domain Name

    Yes, most domain registrars can also facilitate the process of transferring a domain name from one person to another . For example, if you want to buy a premium domain name from someone, a registrar can help process the deal securely.

    Also, you can transfer your domain name between different registrars if you found a better deal, for example, or just need some extra features.

    Below are linked help documents for doing that with each registrar:

    Read Also: How Much Does It Cost To Buy A Domain

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