Domain Age And Its Role In Seo
In general most webmasters concur that the age of your domain is not directly a ranking factor but even then there is still quite a bit of debate. What webmasters like us here at OCT do agree on is that domains with age to them normally have several positives that newer websites have not earned yet like:
- High Quality Backlinks
- Local Relevancy Signals
- Website Age
All of these aspects are incredibly important for SEO and are what any good webmaster will focus on. The issue here is that unless you are a multimillion dollar corporation, all of these things take time to accumulate. The advantage which an older domain has is that it has had more time to generate these things. While you dont need an older, more established domain to create these signals, if you are a new domain that is creating high quality content and providing genuine value to online search queries you will gather these over time which will benefit your SEO.
An important thing to note is that the date you register your domain and how long you have reserved it for can send certain signals to Google saying that your website and domain are more legitimate than a malicious website intended for spam. Most likely a legitimate business with a long standing domain name is going to register it for years at a time, whereas an illegitimate company with nefarious intentions will not register for more than a year at a time.
Avoid Hyphens If Possible
If your domain name is two words , you may want to separate the words with a hyphen for readability: www.example-site.com. But, keep in mind that use of hyphens also strongly correlates with spammy behavior and decreases domain name readability and memorability. For that reason, generally, no more than one hyphen should be used .
Tips To Choose An Seo
Choosing the right domain name is crucial for your new website. Its the initial step to build a brand online where most beginners fail.
Picking an SEO-friendly domain name is not as easy as it sounds. It takes time and a lot of consideration.
If you pick the wrong domain name, you may end up losing search traffic, revenue, or the worst that can happen, Google will mark your website as spam.
But dont worry. Ive got you covered.
In this article, I will share eight tips that will help you choose an SEO-friendly domain name for your new website.
Dont have a website yet? Read this guide on How to Start a Blog!
Don’t Miss: How To Figure Out Who Owns A Domain
Does The Domain Extension Affect Seo
The domain extension, commonly referred to as the Top-Level Domain , generally isn’t considered a Google ranking factor, except in the area of International SEO. In this case, having a specific country code top-level domains can indicate to search engines which country your content is targeted at.
Builds Online As Well As Offline Credibility
Domain names are authoritative. A high-value domain name that reflects your business idea helps in establishing credibility and a sense of professionalism as well. This credibility works both online and offline.
Having a credible domain name will ensure that you are placed as a legitimate business in front of your audience.
Read Also: What To Do After You Purchase A Domain Name
Domain Name Best Practices
In retrospect, a domain on its own doesnt have a lot of ranking power in terms of SEO. However, when combined with good SEO practices, your domain can be the tip of the spear when it comes to effective marketing.
That said, you have to opt for a relevant and memorable domain so that SEO can work in your favor. A domain consists of a few vital factors and each factor must be considered carefully.
Here are some of the best practices for choosing the right domain name.
- Include an HTTPS Domains that begin with https:// are properly secured. Search engines consider this a ranking factor, whereas consumers generally avoid unsecured websites.
- World Wide Web A www prefix should also be considered. Although not mandatory, there are some technical advantages to avoiding naked domains.
- Be memorable Choosing a unique domain name, branded or otherwise, is good for both SEO and your websites visibility.
- Choose the right TLD Top-Level Domain is one of the most important factors in your domain. TLDs, such as .com, .org, .info, and so on can make your website more credible and popular.
- Be short and simple Domains with fewer than 15 characters are easy to remember. Also, make it simple. For example,hyphenated domains are often considered spam.
- Keyword domains Whether you opt for a branded domain or not, keyword domains can help with SEO and recognition. Just dont make the mistake of abusing keywords to rank better, or youll get penalized for keyword stuffing.
Creating Content To Rank Higher
To keep ranking higher in the search engines, youll need to create amazing, constantly updated information that answers the questions your customers, readers, and users are looking for. For example, if you sell inground pools, you can produce a blog or video series answering the most common questions pool owners have. This helps you build a reputation of trust online more than any domain name could ever do. What Google wants is for you to put in the work, to produce quality content that users will be satisfied with and even exceed their expectations. Googles purpose as a search engine is to provide the most meaningful content to a users question and it does everything it can to keep doing that. Do you have that type of content on your website? If not, begin creating it and watch Google reward you with high ranking results.
In the past, all you really had to do to rank high in the search engines is buy the exact matching domain as your keywords. This just isnt the case any longer. Google caught on to the game and realized these sites do not have the right content to satisfy the user. For this reason, content is still king.
The information here will probably make you rethink your domain name for your business. With copy as the driving force behind rankings, you can actually get more creative when choosing your domain name. Some tips for choosing a domain name include:
- make it short
- make it easy to remember
- make it relevant to your business
Read Also: How To Transfer A Domain From Google
Should A Domain Name Match Your Business Name
A domain name should match your business name, only if it matters to you.
Googles domain is owned by a business called Alphabet.
But Google isnt named Alphabet, thats just the name of the company that owns the Google brand.
Similarly, you might want to brand your online business with something more appropriate and keep the business name in the background.
For a local business, yes, it makes sense to register a domain name that matches the brick and mortar business.
But for a strictly online-facing business, you may be free to consider a possibly better domain name.
Brand & Authority Domain Name Boosts Seo
Most of us think that SEO is just about keywords and generating backlinks, but the fact is that Google and other search engines like brands2. It is evident from the suggestions by Google when we type in a Search query where it suggests the brands resembling to our query.
Here, its worth mentioning a statement by Eric Schmidt, former CEO of Google.
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
Eric Schmidt, Former CEO, Google
Not only Google, but we all like brands that are tried and tested because we are hesitant to try something we are unaware of. As Googles aim is to provide the best possible solution in search results to its users, it emulates the user behavior of having an affinity toward brands.
Also Read:What are cloud-native applications? How they differ from traditional enterprise applications?
The authority of a domain name has always been a ranking factor used by search engines. But, now it has gained more importance than ever.
This trend does not mean that keyword rich domain names or EMDs are not important.
In fact, if a keyword rich domain name establishes itself as a brand, then it will get double benefits of being given preference by search engines and getting keyword specific quality backlinks whenever anyone links to it. And, guess what, we all tend to share and link to brands, thus the users also help a brand in generation of backlinks.
Read Also: How To Use Multiple Domains For One Website
How To Choose A Domain Name
If you already have a business name, you should use it as your domain name as well. The point of your website is to build a presence for your business online, so users should be able to easily connect the website to your business.
If you donât already have a name for your business, here are some options you can consider when choosing your domain name.
How Important Is Your Domain Name
Branding is the idea that you can take something simple like a businesss name and have people associate specific feelings, memories, or ideas with that name.
Take McDonalds as an examplewhen you think of that name you likely envision the golden arches, you hum the jingle in your head, or you think about an experience youve had at one of their restaurants. Regardless of your specific reaction, the fact that you recognize the name and associate it with some feeling is, in and of itself, branding.
Thanks to the rise of digital marketing, the factors that make up your brand identity have changed over the last two decades. Companies used to only have to worry about their brands name, logo, color palette, and messaging on traditional channels. Now, companies must engage with customers on Facebook, find the right Twitter handle, and create an effective email marketing strategy in order to cultivate their brand identity.
One of the most important branding decisions youll ever make is also one of the most overlookedpicking the perfect domain name.
You May Like: Can Someone Take My Domain Name
The Most Important Factor Isnt Necessarily Keywords
Appropriately branding your domain so that its consistent with your company name is important for search engine users looking for information, especially anyone trying to find your online presence for the first time.
Think of your customers first, and then decide on a domain name that makes it easy for them to find you. Geographic indicators can also be helpful in case another business shares your companys name. Making your website convenient for your users to find and use is paramount to its success.
Avoid Hyphens And Numbers In Your Domain Name
When choosing a domain name for SEO, its always better to avoid hyphens and numbers.
Hyphens and numbers make it harder to pronounce.
Lets take Apple.com as an example.
Apple.com is a very short domain name and is easy to pronounce. More than that Apple.com sounds like a brand.
What if there were any hyphens or numbers in the name like App-le.com or Number1Apple.com, of course, the company could not have spread so promptly if that was the case.
So, if you are finding a domain name for your new website, always keep it simple and avoid hyphens and numbers.
Recommended Reading: How To Get Free Email Domain
Why Your Domain Name Is Important To Your Seo
SEO is all about boosting traffic to your site from search engines. It involves a lot of strategies to make your website rank high on the Search Engine Result Pages . One of the most important factors in ranking well is picking the right domain name.
In this article, well learn what a domain is and why it is so important to choose well.
Do Domain Names Affect Seo
It turns out that domain names do matter for SEO, though they arenât the end-all be-all as some people used to believe.
A number of years ago, people with otherwise weak websites used to be able to rank with Exact Match Domains, meaning the domain name would be a match to the userâs search query. An example of an exact match domain would be affordableswimsuitstobuy.com
Google was able to put a stop to this practice by lowering the importance of keyword matching in domain names. However, this doesnât mean that your domain name isnât important to your SEO strategy.
Choosing the right domain name can help you improve your search engine placement and reach your target audience. This can be accomplished through a domain name that tells people what the website is about and what it offers in a memorable way, making people recognize your brand name and helping your website stand out among the other search results.
So how can you create a domain name thatâs optimized for SEO? Letâs examine some strategies.
You May Like: How To Access Google Domain
Increase Credibility Of Website
How many times you have seen that if you have 10 Search engine results and one to click for your query then you have chosen one which is the non .com domain, very rare. Why?
Because .com itself earned credibility in the market, big companies are even owning the domain name like Google.Com, facebook.com, IBM.com,Amazon.com,Apple.com.
I am not arguing to set an example of some exceptional companies but yes it is the truth and that needs to be accepted.
It has been seen the number of times that the user believes to click or search those websites which have .com domain because they trust it or maybe most of the websites using .com only.
But that doesnt mean that every .com holding website is having good content, but you can take an analogy like you are putting your website in some posh areas instead of some random name.
It is a point of thought that if people see any domain like .tv,.company are they really gonna buy from such sites, I dont think so.
They need a reliable source to which they can trust at first point and .com has already built that trust in industries.
Which explains how important is a .com domain name for a website to build or create trust of the people.
Redirect Strategy For The Main Brand Domain
To help mitigate some of the risks, we discussed options for an overlay notifying customers of the change. But as much as we wanted to get customers excited about our new name and look, we didnt want it to be too disruptive or be penalized for a disruptive interstitial.
The more we spoke to customers leading up to the big changeover, the more we realized that while this was a big deal to us it ultimately didn’t impact them, as long as they could still expect the high quality products and support they’d come to know us for. We ended up implementing a persistent banner on every page of the site that pointed to a page about the brand evolution, but we didnt choose to force users into interacting with that modal.
Also Check: Who Actually Owns Domain Names