Friday, July 1, 2022

Is Buying A Domain Name Worth It

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Verify Ownership Of Your New Domain

Domain Valuation – How to Price and Sell Domains

Paying for your domain might seem like the last step in the process, but you also need to verify your ownership. This step lets you send email using the domain and keeps other people from using it without your permission.

If you purchase your domain through Mailchimp, this process is simple. Youll receive a verification email after you complete your purchase. Simply click on the Verify Domain button in the email and follow the instructions on the next page, and you can start using your domain to build your brand. Youll only ever have to complete this step once.

Why Should I Own One

As I learned first-hand, having a custom domain gives you an instant credibility boost. It doesnt matter whether youre using a personal site to help you land a job, increase your visibility in your field or industry, find freelance gigs, showcase your work, or promote your brand: The more credibility you have, the better.

Plus, custom domains are usually far easier to remember than generic ones. Imagine you told someone you met at a networking event to check out your site, janedoeportfolio.squarespace.com. Hell probably forget the link by the time he gets in front of his laptop. However, janedoe.bio will be a cinch to remember. These names also look much more sleek when you put them on business cards, in the header of your resume, or anywhere else you might be directing people to learn more about you.

A domain that incorporates your name also helps others find you in search results. When someone enters your first and last name into Google, theyre much more likely to see your website if its domain matches their search. When you search Aja Frost, for example, my site is the first thing that comes up:

This gives you the chance to really own the conversation around your personal brand, making sure people see what you want them to see first.

Reasons Why You Need Domain Privacy Protection

Reliable web hosting providers disclose how they use and store your details in their privacy policy, but thats not enough to protect your personal information.

Because of ICANN regulations, when registering a domain, your personal data must be made public by default that is the main reason why domain privacy is needed. Here are some other reasons why it may be necessary.

Read Also: How To Find Email Domain And Server

What Is A Domain Name

When you are looking for a particular site you have to enter the web address into the web browser address bar. This address is the domain name. While PCs feature IP addresses a progression of complex numbers that recognize them, these series of digits can be hard to recall. Therefore domain names were created to be used in programs since they are a lot simpler to review and type while getting to a site.

Pick a domain name that will appeal to your clients and address your organization well for quite a long time to come. Your organization name ought to be in your web address and make sure to keep it simple so it will be top of mind and important when individuals are searching for your site and business. A domain name can be any combination of letters and numbers, and it tends to be utilized in a mix of the different domain name extensions, for example, .com, .net and the skys the limit from there. however, you ought to keep away from underscores and different characters that are difficult to recall and may make disarray.

You Might Get Someone’s Dirty Laundry

How much it cost to buy a Domain Name? Buy your own Domain

It’s ranking high today! What could be the problem? NO. JUST STOP. Unless you know the entire history of a domain, you may be setting yourself up for failure before you begin. SEOs use a variety of tactics to get a site ranking high in search results. For some of these methods, we’ll just call them “questionable”. These methods could include everything from buying links, overuse of directory submissions , duplicate listings, poor quality backlinks, and guest blog comments.

With a domain of this type, it could be very easy to get it to rank quickly, before the powers that be see the domain for what it is, and put it on the blacklist. While that study is being done, you could end up with a domain that has a lot of problems coming down the pipeline that you are completely unaware of.

Read Also: How Much For A Domain Name Per Year

How To Check A Domains Contact Details

Searching a domains information through WHOIS is called a WHOIS lookup. When you enter a domain name on a WHOIS database search bar, a request is sent to the domains registrar, and the data is then presented.

Heres how to perform a WHOIS lookup:

  • Visit the WHOIS Domain Lookup page.
  • Type in a domain name on the search bar for example, amazon.com. Then click Search.
  • Scroll down to see the Registrant, Administrative, and Technical Contact information.
  • If the site owner didnt apply for domain privacy protection, their company details are visible to the public.

    On the other hand, the personal information of domain owners who use privacy protections wont show up. A dummy email address replaces even the actual email.

    Hostinger also provides a WHOIS tool that shows WHOIS data on domain name registration. As a user, you can check if the personal data connected to your domain is secured or not.

    If domain privacy protection is enabled, you will see REDACTED FOR PRIVACY as the registrant and admin contact information.

    What If My Domain Is Already Taken

    If someone already has your domain, you might still be able to buy it, but it will cost more. This is because instead of buying it from a registrar for a standard price, youll have to buy it off of whoever has it. Many people register domains they think could be profitable and then sell them on domain marketplaces like Sedo and Afternic. You can try searching those services if you need that specific domain.

    The cheaper thing to do though is to try a different top level domain . There are many mainstream ones like .org, .net, and .co, but also some more obscure ones like .xyz, .biz, and .business. Often these wont be taken, and you can find a domain with the same name by buying one of these.

    Read Also: How To Find Who Owns A Domain

    Premium Domain Names Are Marketing

    Since premium domain names are short, memorable and meaningful, they are great for business marketing. If used smartly, you can buy a premium domain for a brand narrative on social media as well as in offline marketing.

    You are likely to remember www.magazine.store from a billboard or a print ad but recalling www.subscribemagazinesonline.com will not be easy.

    Besides, in the era of voice search, its imperative that you have a domain name that clears the radio-test to make your website ready for SIRI, Alexa and other virtual assistants looking to give you the best results for your voice queries.

    Not Sure If You Need To Register Multiple Domain Names

    How to List Domain Names for Sale

    If you are investing time, money & energy into building your online brand, how would you feel if suddenly someone hijacked it? It makes good sense to do so. Buying multiple domains for your business can improve its online identity and protect your brand from fierce competitors. Think how simple it could be for someone to write . co instead of .com at the end of your domain name.Your domain name or URL is what you type in your web browser to find your website . It could be intentional or just accidental, but if there are domain names that sound like they should be part of your brand and you dont own them, theres nothing to prevent someone from buying it. Once they own it, there is not very much you can do !

    Your domain name or URL is what you type in your web browser to find your website . It could be intentional or just accidental, but if there are domain names that sound like they should be part of your brand and you dont own them, theres nothing to prevent someone from buying it. Once they own it, there is not very much you can do !

    How to Decide How Many Domains You Should Buy

    You Might Think This Could Never Happen To You.

    Don’t Miss: Io Domain Name Meaning

    Does Domain Investing Work

    Domains are being bought and sold all the time so yes there is an opportunity. It also has the advantage of few overheads and infrastructure, you can do it anywhere, and working in your own business. If dont set out with the expectation to make the jackpot deals, but regularly making sales, then this could be you.

    The low cost of entry makes it attractive, but you will need to spend time honing your skills.

    How To Choose A Domain Name

    Since your domain name can have a major impact on your online presence, what you choose is a vital first step in building your brand. Finding the perfect domain name, however, can be challenging.

    While its true that there are millions of domain names available, many of the popular domain names that are easy to remember are taken. Fortunately, you can still get what you need if you go through a simple process and use a bit of imagination.

    Read Also: How Much To Buy A Domain Name

    Promote A Positive Image

    The general feeling around .net websites is that they have a community around them. In this way, .net websites benefit from better-perceived credibility and better overall brand image when it comes to conveying a sense of community and belonging to your websites customers and visitors.

    The .net domain extension is less popular than the .com extension in the domain registrar. However, it comes with numerous benefits, and it might be a good idea to register the .net domain of your website or to make .net your choice domain. Having a .net domain alongside a .com extension can help you expand your business into different niches over time. It also enables you to protect your brand identity against fraud and prevents other companies from opening an identical company with your name, which is a common issue with popular websites.

    Lastly, .net domain websites are often perceived as a community, a fact that helps businesses create a positive image for their brand. In short, a .net extension can help you create a website that is unique, memorable, and good for your brand.

    Machielle Thomas|Content Manager

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    Potential Problems With Domains

    How much does it cost to buy a domain name?

    Christopher Gimmer founded Snappa, a site that helps people without design skills to quickly create graphics for social media, blogs, and websites. Because the domain Snappa.com was taken, he decided to register Snappa.io. The business took off and was generating $25,000 a month in revenue.But Gimmer started experiencing issues with his domain name. He explained three problems the company ran into:

  • Branding and trust. He felt that in his case, owning the .com was key to showing users that the business was serious.
  • Avoiding confusion. Customers were sometimes confused when they visited Snappa.com instead of Snappa.io. One even emailed the company thinking the Snappa service was down. It turns out they were just on the wrong domain!
  • Growth potential. Gimmer took inspiration from the story of Teamwork.com, a business that took a big risk by purchasing Teamwork.com for $675,000 and ended up thriving.
  • Its worth noting that these issues arent common for all businesses, and some brands are quite successful with non .com domains. As we noted in a previous article, the Consumer Electronics Show does quite well with CES.tech, and Freedom of the Press Foundation created a great brand identity with Freedom.press.

    Read Also: How To Transfer Godaddy Domain To Shopify

    This Is My Rationalization When Figuring Out What To Spend:

    a. How many letters is the name

    i. 3-4 letter words are expensive. They can sell for anywhere between 5k-500k

    ii. 5 letters and above start to get cheaper

    b. How many words is the name?

    i. 1 word is most valuable, each additional word is less valuable

    c. How easy is it to spell?

    d. Is there a reason why people would type this word in their browser? For example: College.com is worth a lot because people type it in, and it gets natural search traffic. PhoneTag.com is worth less because there is no traffic.

    e. Do the words naturally go together like Phone tag, or are they random like Micro soft? The less natural they are, the lower the value of the name.

    f. If the domain has a my, the or other like word in front of it then it is going to be worth a lot less.

    g. How will this domain affect my business?

    i. A better domain is more viral, which reduces customer acquisition cost

    ii. What is each customer worth to you?

    iii. What is your current customer acquisition cost?

    Godaddy Domain Buy Services Brokerage Fee

    How much does GoDaddy charge for their domain buy service? According to their website, GoDaddy charges $119.99, plus a 20% commission. That can work out to be expensive, especially compared to other brokerage companies.

    Lets say that you are looking to acquire the domain RedRocket.com . Your budget is $25,000, and GoDaddy manages to negotiate with the current owner, who agrees to sell the domain name to you for a price of $25,000.

    On top of this, GoDaddy charges a 20% fee as the facilitator of this transaction. This would equate to $5,000. Plus your initial $119.99 fee and your total acquisition price would be $30,119.99. Thats without considering potential escrow fees, which are not made clear on GoDaddys website.

    $5,119.99 in fees on a $25,000 purchase is expensive in comparison to other services, and the more expensive the domain, the more commission youll enevitably pay. Here are a few direct comparisons using the same scenario. This is based on publicly available data:

    • DomainAgents: Initial fee $19.95. Commission fee 10%, plus escrow fees. Total in this scenario: $27,519.95, plus escrow fees .
    • Sedo: Initial fee $69. Commission fee 15%. Total in this scenario: $28,819.

    There are also independent domain name brokers who will offer a similar service. Most domain buyer brokers do not disclose details of their fees, but two buyer brokers that would be recommended for larger purchases are NameNinja, MediaOptions, and NameCorp.

    Also Check: How To Find The Owner Of A Domain Name

    Buying A Domain Name This Is What You Need To Know

    Anthony Heddings is the resident cloud engineer for LifeSavvy Media, a technical writer, programmer, and an expert at Amazon’s AWS platform. He’s written hundreds of articles for How-To Geek and CloudSavvy IT that have been read millions of times. Read more…

    A domain name is your websites location on the internet. It translates the digits that make up your IP address into something catchy that people can remember. Domain names are bought through Domain Name Registrars, companies that manage the reservation of domain names and point them to your website.

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