How Much Should You Pay For A Domain Name
Okay, so how much should you pay for a domain name?
Well, it all depends on your budget, if you are a billionaire and want to buy www.lasvegas.com, go for it.
However, you probably arent a billionaire, which means that you need to think carefully about how much you are willing to invest in a domain name.
There is a common mistake that first-time entrepreneurs make. They use their limited startup capital to create an appearance of a serious business. They get an expensive domain name, custom web design, business cards, etc. But all that isnt doing business, its playing business.
Sure, you need to look professional, but you shouldnt let that distract you from what actually puts money in your pocket, which is selling your products or services.
Basically, when you are just starting out, you should only be spending money on things that directly contribute to your bottom line. Everything else can wait.
For example, when Mark Zuckerberg launched Facebook in 2004, it was called The Facebook and hosted on .
Facebook purchased its current domain name in 2005 for $200,000.
At that point, Mark Zuckerberg had validated his idea, the social network was growing rapidly, and Facebook had already received their first investment from the PayPal founder Peter Thiel.
Zuckerberg wanted to call his social network Facebook from the start, but the domain name wasnt available, so he simply added the word the to it and got to work.
What Is A Domain
The easiest way to understand what is a domain is to imagine your website as a building. If your website was a home, your domain name would be its address. More precisely, every website in the world is attributed a specific IP address. But since this one comes in the shape of a series of numbers and dots, it makes it extremely hard for human visitors to remember and type. This is why domain names were created – which is basically the legible label connected to the specific IP of a site. All domains live on the domain name system , which is a universal system that assigns addresses to servers and web pages.
Example: Want to access our website builder? You can use our domain: Wix.com or our IP address: 188.8.131.52. Either way, you will arrive on the same page.
Hire A Freelancer To Build Your Online Store
Using a freelancer is a middle-of-the-road way to set up a more complex eCommerce website. If you only need a relatively simple shop, you can buy a premium template and have a web designer or developer customize it for under $1,000.
Alternatively, if you want a more complex website with custom functionality and extensions, expect to pay $5,000-$10,000 for a smaller store, and up to $50,000-$80,000 for a more complex storefront on Magento or Salesforce Commerce cloud.
Maintenance costs can vary, but factor in $500-$1,000 per year.
- Get a professional opinion on the best technology stack for your store
- Add extensions, integrations, and features you need, not get by default
- Create a unique shopping experience, closely aligned with your brand
- Without a clear list of requirements, a freelance project can easily exceed the budget
- Support and maintenance will come at an extra cost
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Your Domain Name And Traffic
Your domain name plays a role in search rankings.
As the SEO expert Brian Dean explains in his article , while putting keywords in the domain name doesnt give you the boost that it used to, it still serves as a relevancy signal.
Also, if the target keyword appears as the first word in the domain name, it will give you an edge over websites that have that same keyword in the middle or at the end of a domain name .
Moreover, theres also the direct traffic aspect to consider, meaning the people who get to your website by typing your address in their browser.
If your domain name is hard to remember you will lose some of these people because they will misspell it and will get taken to God knows where.
Remember, buying traffic is expensive, so you need to do everything you can to maximize your organic traffic.
Are You Asking The Right Questions
Instead of asking yourself, how much does a domain name cost, you should be asking, how much would it cost my business not to have a domain that matches my brand?
It isnt always easy to find an available domain name that aligns with your company. But the cost of sacrificing immediate recognition, traffic and sales could easily outweigh the price of a domain. Whether youve found an extension that fits or youre in need of a broker, dont wait to register your domain.
Go ahead, search for a domain name now.
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About the Author
Sean Garrity is a Managing Editor at HostingAdvice with more than 10 years of experience researching, writing, and editing for numerous industry-specific trade publications. At HostingAdvice, Sean is charged with orchestrating the sites content production, overseeing a team of writers, and ensuring the quality of feature and how-to articles. His goal is to keep organizations and entrepreneurs informed on the latest trends and technologies that can help them streamline operations and thrive online. When he isnt wrapped up in discussions with experts, you can find Sean in front of his monitor, looking for whats coming next in the fast-changing tech landscape.
Quick Summary: How Much Should I Pay For A Web Hosting
To answer the question, we studied more than 1,000 web hosting plans every year and summarize our findings on this page.
Based on our market research in July 2021: A basic Shared Web Hosting costs $3.00 $7.50 per month a VPS host cost $15.50 $28.05 per month.
We will dive into the details of our market research and compare various hosting prices offered by different companies in this article. If you are looking for the cheapest hosting solution, also check out our list of recommended cheap web host.
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How Much Does A Domain Cost Each Year With 1& 1
Besides having a reputation spanning decades, 1 and 1 has some of cheapest domain in the domain industry. You might pay anywhere between $0.99 to $2.99 on your first year and thereafter $14.99 yearly.
Some of the features to expect include free email account, private domain registration, unlimited email forwarding, an SSL certificate, DNS management and more.
The Best Place To Buy Domain Names
You can buy a domain name through a domain name registrar. A domain name registrar is a service you can use to register a business name for your online representation. Therere hundreds of domain providers in the world with different prices and features.
Check out some of the best domain name registrars:
For more details, check out our complete list of popular domain name registrars.
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Buying A Domain That Is Already Registered
There is still a chance to get the domain name, even if its already registered.
The first option is to contact the owner and make an offer or request. Contact the owner using the contact form on the website with the domain you want or using WHOIS to find the owners contact information.
These registered domains might also go back on sale. Snapnames.com shows domains that have recently become available. This marketplace allows bidding on an already registered name.
Sometimes, you will get a recommendation of alternative titles. Instead of going through the hassle of contacting the previous owner, find a similar name that is still relatable to your needs.
To demonstrate, the domain example.com is already taken. However, there is an alternative of using example-services.com instead. You can use domain name generators to help you with that!
Website Design & Interface
Arguably the most essential part of any website is design. A sites visual content, including text, imagery and layout, are what visitors see and interact with when they first arrive at your homepage. Much like any first impression, awebsites design can have a huge impact on how visitors feel about your product or service. A successful interface will enable your visitors to fluidly navigate your site and provide them with an all-around positive user experience.
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Use Website Builders To Create A Blog
SaaS website builders such as Wix, Squarespace, or GoDaddy provide a domain name, hosting plan, website templates, native features, and security for a monthly subscription fee. On top of that, you can access certain add-ons for an extra fee e.g. a paid theme or access to a payment processing tool.
Also, if your traffic grows and/or you want to add more web pages to your blog, youd be forced to switch to a more expensive monthly plan.
Total:$150 to $450 per year.
- Standardized price
- Tech support and troubleshooting included in the plan
- Fast time-to-market for launching a blog
- Limited customization: not all platforms provide access to source code
- Limited integrations: some website builders cannot be extended via plugins or third-party apps.
For a personal blog or a small website, a website builder is a good starter-option. You get access to easy-to-learn website development tools with the blogs backend managed for you.
Amazon Web Hosting Pricing Starting At $12
Although does include a free web hosting tier with many popular services, its not a permanent solution. Lets take the time to examine the pricing surrounding their full-strength, premium services.
Like Google Cloud Platform, AWS offers enterprise-grade scalable environments in which to deliver their sites and apps.
We published an article covering the AWS flexible, pay-as-you-go model for its cloud infrastructure service. For businesses that dont want to commit large chunks of their budgets to hosting in the long term, AWS might be a good fit.
AWS does come in as one of the more confusing options on our list, though, as the organization offers dozens of specialized services to run your website or application.
If youre looking at AWS for hosting your business website, youll probably want to go with EC2. A cloud server with the same specs as our Google Cloud machine will cost $0.0168 per hour, or a touch over $12 per month.
We found that Lightsail, a more recent offering that enables users to simply deploy a virtual server, doesnt quite have the oomph to live up to the rigorous demands of a larger audience. This service is best for personal sites and side projects.
All in all, your AWS costs can vary based on features and how much traffic your site gets. So, if your online business is scaling rapidly, your bottom line might be impacted by AWSs hosting costs.
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What Is A Domain Name
A domain name acts as a websites address consisting of two main elements a websitename and a domainnameextension.
Usually, a website has the same name as the business, for example, hostinger.com. However, a website name can be anything you would like, considering its still available.
A domain name extension is located at the end of a website domain name, and the most common ones include .com, .org, or .net. Keep in mind that a domain name is different from a URL .
A URL acts as a complete internet address and is used to direct to a specific page of a website. For example, https://www.hostinger.com/tutorials/how-to-buy-a-domain-name would be the complete URL of this article.
In addition, it shows whether a website has an SSL certificate.
Who Provides Domain Names
Domain names are provided by domain name registrars companies that sell domain names. Its important to know a few of the top players in the industry, as the services they provide can greatly differ in terms of price, reliability, and features.
Fortunately, there is a huge variety of domain registrars on the internet to tap into, such as:
- GoDaddy aside from also being a hosting provider, GoDaddy is one of the most popular domain registrars on the web. More importantly, it has an advanced domain search tool that allows users to find a top-notch domain name quickly and easily. GoDaddy is a go-to solution for countless businesses and is considered the most reputable provider around. They currently manage more than 75 million domains.
- NameCheap NameCheap is an excellent solution for all those looking to either transfer or register their domain name almost effortlessly. Many businesses praise the company for providing real value for your money. At the moment, the company manages over 5 million domains.
- Domain.com Domain.com is a provider with highly competitive prices and offers a wide variety of ccTLDs and TLDs. The company has support for more than 25 country codes and is a reputable provider for selling premium domains.
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Your Domain Name And Branding
People often think that the word brand means a company name.
However, a brand is much more than that, your brand is the overall company image that you present to the world.
Its important to make sure that everything in your business, from the company name to the domain name to the website design to the content to the tone of voice, works together and conveys the image that you want to convey.
Imagine that you are conducting a job interview and you think that the candidate is great.
She is professional, she has the relevant experience, she seems like a great fit in terms of the company culture
But when she leaves, you take another look at her resume and you notice that her email address is .
No offense to the sk8ergurls out there, but lets keep it real: an email address like that would make you question your original impression of her.
Well, its the same with branding. If everything about your company conveys a certain image but your domain name doesnt fit that image at all, it will put potential customers on guard.
And the last thing you want to do is give them a reason to be suspicious.
How To Register A Domain Name
There are hundreds of domain registrars companies that sell domain names and help with the domain name registration process. Different registrars will offer different services, prices, and packages.
Due to the number of online websites, domain name registrations are overseen by Internet Corporation for Assigned Names and Numbers . As a non-profit organization, ICANN has databases for all the available domain names and where they point to.
To safely register a domain, use an ICANN accredited registrars, such as Hostinger, GoogleDomains, or Hover.
The ICANN database stores all related information of a domain name. In other words, an ICANN accredited registrar has the permission to change your domain name information in the database on your behalf.
Another way to register a domain name is using a websitebuilder. Some website builders integrate registering a domain as part of the sign-up process. Its a popular option for beginners who dont want the hassle of finding a domain registrar.
The process of buying a domain name can differentiate depending on the registrar that you choose. Therefore, dont forget to consider every detail before selecting a registrar for your domain name.
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