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How To Determine Your Domain Name Value
To find out how much your domain is worth, youll need to take a concrete approach. So, below weve shared three easy steps that can help you learn more about the value of your domain.
Of course, these steps dont have to be taken all at once or in this particular sequence. The purpose here is just to provide a guide that will give you a clear and comprehensive understanding of your domains worth. Lets get started!
Research What Similar Domains Are Selling For
A good starting point for determining your domains worth is researching what domains similar to yours are selling/have sold for. At the very least, this will give you a range to aim for.
There are some resources such as Sedo, DN journal, which compiles data from different marketplaces to show you which websites domain names have brought in the most money lately.
Heres a quick look at DN Journals highest reported domain sales:
Such reports give you an insight into the types of domain names that are sold at the highest price, the domains that bring in the most money, and more valuable information that you can compare to your current domain name to see how you stack up.
Use a Domain Estimation Tool
There are a variety of domain estimation tools out there that will give you a clear idea of what your domain is worth. These tools simplify a lot of difficult estimation work for you. In general, these tools enable you to find information about your domain, helping you estimate its value and compare it to similar names.
How To Increase The Value Of Your Domain Name
Domain name values are based on several factors, such as whether the domain ends in .com, .net, or .us. Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens.
If youre interested in boosting the value of your domain name, keep the following tips in mind. And talk to your SEO service team about other ways to increase organic traffic with your site to attract more customers.
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How Long Does It Take To Sell A Domain
It depends on how the domain is being sold. There are three main ways to sell a domain all of which provide a different timeline.
The quickest way to sell a domain is to sell it at auction. As long as the name is desirable, it will likely sell quickly at auction. However, with auctions, you typically wont get the best possible price.
The next way is to directly approach potential buyers. To do this, you can look for companies that use the keyword in their brand. Or look for companies that are purchasing that keyword for advertisements. Usually, this method takes between 90 and 180 days and you will typically get the full-value price for this type of sale.
The last method is to wait until an interested party approaches you to buy the domain. With this method, it could be years before a buyer comes along.
Ask Yourself: Is It Generically Applicable
Does your domain name have value as a generic domain for a specific business or industry? Domains like Lawnmowers.com or Loans.co.uk have generic value, since they can be used by any lawnmower or lending company, respectively.
Generically applicable domain names are keyword domain names that can be used by a large range of businesses within a specific industry. Theyre typically directly related to a specific product or service and have absolutely no existing branding.
For example, a domain name like Lawyers.com is as generic as any domain name can possibly get, and has value as a generic asset. LegalAce.com, on the other hand, could have value to a specific law firm or lawyer, but isnt a generic domain name.
The Rosener Equation listed above is most applicable to generic domain names that lack any type of branding. These domains have values that are much less subjective than the values given to brandable domain names.
When it comes to generically applicable domain names, short and sweet is almost always a better option than long and descriptive. A domain name like Lawyers.com has significantly more value than LawyersInChicago.com, for example.
In addition to a domains length and subject matter, location can play a major role in determining its value. A domain name such as NewYorkLawyers.com, for example, is hugely valuable to attorneys and law firms based in New York City.
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What Is My Domain Worth
A lot of us wish we could travel back in time and buy up domain names like apple.com, hotels.com, google.com, bank.com, and more.
But, even without access to a time machine, there are still ways to make money by selling domain names. Even though 99% of short and valuable domains are already taken, there are still a ton of valuable domain names out there.
Maybe years ago you decided to purchase a random domain name on a whim, only to find out years later that your domain, was worth thousands of dollars. This scenario is more common than you might think.
Its easy to purchase all kinds of domain names, hoping that one day, a brand new startup wants to buy your domain. But, spending hundreds of dollars on random domains and sitting with your fingers crossed isnt the best or most lucrative approach, but rather find out what goes into a domain appraisal and how to actually make domain flipping profitable.
A better approach is to learn about the factors that make a domain valuable and purchase domain names that have a decent chance of turning a profit down the line.
In this post, youll learn the ins and outs of what makes a domain valuable and how to properly appraise a domain so you can answer the question, What is my domain worth? with a high level of confidence.
Use Appraisal Services To Calculate Domain Value
A domain appraisal service will allow you to enter your domain name and see what they suggest your asking price should be. For example, a search on EstiBot for sportsdoctor.com shows the following:
Appraisals like these are determined automatically based on SEO-related factors like keywords, the number of searches, Alexa rank, monthly searches and cost per click. Though these are important, there are also many important factors to consider that cannot be calculated by algorithms.
This wont be the end of your journey, but it can be another useful step in arriving at an estimated value of your domain. Since estimates can vary from service to service, get estimates from several different sources. Some other ones to check out are WebsiteOutlook and URL Appraisal.
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How Important Is Your Domain Name For Business
How to improve your SEO ranking with a Top Level Domain name.
The domain name is much more crucial than you may believe. If you are planning your business, you could realize that a lot of the overall picture is its online representation. Its just one aspect that is on the list however, it plays a crucial role. Now, people turn to the internet for assistance, particularly when they want to find specific knowledge or a certain product. If you are looking to make maximum economic value out of your venture, we will need a website.
Calculating Domain Worth: Which Factors Are Important
The paid services for determining domain value typically consider significantly more criteria, which is why you can generally expect a more accurate result. But how should you as a domain owner be able to assess whether an investment of USD 50 or 100 for the determination of the domain value is worth it? In the final part of this guide, well look at some of the most important evaluation criteria, which you can use to make an initial assessment of the domain name value on your own.
Before you sell a domain and assess its value, you should check everything is legally sound: Trademark infringements can end up costing an arm and a leg! A good place to start is the American Bar Association who explore some of the most common areas of infringement on the web.
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Increase Your Domain Value With Digital Marketing
Now that weve answered the question, What is my website worth, its time to discover the value of your websites domain. When you know how much your websites worth, you can start working towards increasing your websites value.
With the help of digital marketing strategies, you can drive more qualified traffic to your website, increase trust signals, and create a more valuable website for your business.
Contact us online or call us today at to learn how digital marketing services can help you increase your domains worth!
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Research Other Website Sales
If youve never bought or sold a website before, chances are you wont know how much money is likely to change hands.
Speak to a website broker to find out more about their previous sales of websites in your industry or other comparable businesses. This will give you the most realistic expectations as they are based on real-life experience rather than algorithms and multipliers. Along with prices, you can find out more about what information to include on the listing and what sales tactics to use.
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Value Your Domain Name
Determining the value of your domain should not be a difficult process, irrespective of your reason for trying to find out.
The most important thing is that you need to know the factors that make a domain name wanted in the first instance.
Determining domain name worth.
You need to understand that with evaluations like this, several exceptions could easily occur. The value of a domain is strictly dependent on what a buyer is prepared to pay. What we are trying to say here is that in some cases, reality may differ from the things you read in theory.
When you calculate the estimated worth of a domain, you will have a reliable baseline. This way, you wont sell a domain that costs a lot for peanuts.
With that covered, lets take a look at the features that are important when considering a domain name. These features include:
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Domain Name And Length
A rule of thumb is: the shorter the name of a domain, the higher its value. However, there are a few conditions attached to this rule because otherwise domains with arbitrary strings of letters, such as ababcd.de or abcde.com, would also be worth pots of gold. The decisive factor for the domain value is therefore whether the domain which should be as short as possible has a meaningful name or contains well-known abbreviations, puns, or similar that could be of interest to buyers. On the other hand, the value of a domain is lower by default if it contains cryptic names and endings or combines several words or terms.
Have you found the perfect domain variant for your web project but have just realized that its already taken? In our article well talk you through how to proceed if your dream domain is taken.
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Understanding What Is Domain Name Valuation
Domain name valuation is the process of determining the value of a given domain name. The value of a domain can be determined by looking at how much traffic it generates, and sometimes with an auction-style sale. Domain valuations are not always clear cut, though, and may often take into account things like domain history, such as if a domain has been previously sold or transferred before, any pending trademark infringement claims that might exist, etc.
Before we move on to understanding how to value your domain name, you first need to understand what a domain name is. Domain name refers to the web address that you type in the address bar of your browser .
A domain consists of two primary components:
Top-Level Domain : The domain names top-level domain refers to the last part of the domain in the address bar. For e.g., .com, .net, .org, .gov, .edu, etc
Second-Level Domain: The domain names second-level domain is everything that follows your TLD and typically includes words or phrases such as google.com , bigrock.in
Domain names are an important part of any business or individuals internet presence, and they can often be a domainers most valuable asset. Domain names are bought, sold, transferred, and sometimes even rented out to generate revenue through advertising or affiliate programs.
Whether youre planning to purchase a domain name for a new project or simply to hold onto and sell one day, you need to determine your domains worth.
How Universal Is The Domain
Some domains roll off the tongue quite easily. For someone that does not natively speak the language them being able to pronounce it, spell it, and remember it can make the domain name even more valuable.
Lets use Shoes.com. Shoes is shoes in English. In Spanish it is Zapatos. In German it is Schuhe. If you purchased the domain name Yoga.com. Yoga is Yoga in English, Spanish, Turkish, and all of the other most commonly spoken languages in the world.
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Find Out What People Are Willing To Pay For Your Domain Name
Taking the time to do research and use estimation tools will undoubtedly be useful. This gives you an idea of the potential price you may be able to charge for your domain. However, its often best to go straight to potential buyers for a definitive answer.
For instance, a domain could theoretically tick many of the boxes we outlined earlier, but still not be one that people are keen to purchase. It could be that the domain simply isnt relevant to anyone, is too similar to an existing prominent site, or it has an unfortunate connotation that makes it less desirable.
On the flip side, the opposite could also be true. A domain that shouldnt be particularly valuable might be just what a particular website owner is looking for. This can make it much more lucrative than anticipated.
The best way to find these things out is by putting the domain name up for sale. That might sound drastic, especially if you dont actually want to lose the domain just yet, but it doesnt have to be a risk. In fact, many sites that enable you to buy and sell domains will also let you set a reserve price for them. If youve ever sold anything on eBay before, this should be a familiar concept.
Lets try this out for ourselves to illustrate the process. The site well use is Flippa, which is an online marketplace for domains.
If you decide that the cost of entry is worth it, click Sign Upon Flippas homepage and enter your personal details.
What Impacts A Domains Value
All domain valuation tools typically use a proprietary algorithm, machine learning, and real-time domain market sales data to determine a domains value. Most of these tools compare the entered domain name to similar top-and-second-level domains. There are several other factors that can impact a domains value as well.
- Branding domain names that have strong branding potential have greater value.
- Domain name length domains that have 15 characters or less typically have a greater value.
- Popularity of the top-level domain websites that use the most popular top-level domains are typically worth more than those that use less popular top-level domains. The most popular top-level domains include .com, .net, .org, and .co.
- Keywords Domain names that contain popular keywords are often worth more than those without keywords.
- Backlinks if backlinks currently exist, that can increase the value of a domain name.
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How To Determine The Value Of A Domain Name
04/09/2022 – Actualizado: 14/09/2022
In the digital world, a domain name is your digital address. Its how users find you on the Internet. Thats why its important to own your own unique and compelling domain name. A domain name can also be an asset with potential resale value. After all, people are searching for interesting and unique domain names so much that there are entire markets like aftermarket domains just for them.
But what exactly is the value of a domain name? How do you know if its worth something? What do you do with a domain name once you own it? Keep reading to learn more about the value of a domain name.
How Is Domain Value Determined
When looking at your estimated domain value, you may wonder how that score is calculated. Here are four factors that determine your domain worth:
Keep reading to learn more about these value factors!
1. Domain length
When looking at your estimated domain value, one of the influential factors is your domain name length. Generally, shorter domain names have a higher value.
Shorter domain names are easier to remember, so people are more likely to remember them and visit them. Additionally, shorter domain names tend to be less specific. Therefore, they can be resold to multiple types of companies.
Take Hot Topic, for example. Their domain name, hottopic.com, is short and straightforward. If they wanted to sell their domain, any number of businesses could purchase the domain, from bloggers to podcasters to retailers.
On the other hand, a domain name like hottopicclothingandshoes.com wouldnt sell as well. Not only would it be too specific to sell, but it also would be too long.
If you have a shorter domain name, you can expect the estimated value of your domain to be higher.
2. Branding of domain
Another factor that influences the value of your domain is your domain branding. This value factor is a bit subjective, but essential in determining your websites worth.
Your domain name achieves the same goal. The name you choose for your website is an integral part of your brand because its the URL people will type in to get to your website.
4. Website traffic for domain keywords
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