How To Get A Realtor Domain

The New Realtor Domain And Your Real Estate Website

Now that you understand how to register a real estate website domain, setting up your .realtor domain should be much easier. But what exactly does the new domain offer Realtors? And what are the specifications for setting one up?

In November 2013, NAR officially filed a request with the Internet Corporation for Assigned Names and Numbers to secure exclusive rights to the .realtor real estate domain. The main reason? According to NAR, itâs to let consumers who search for a new home online and arrive on a .realtor domain âunderstand that they have located just that, a source of specialized expertise and unparalleled local market knowledge.â In other words, this new offering from NAR for its members aims to underscore credibility with consumers.

NAR is giving away 500,000 .realtor domain names to its members for free, on a first-come, first-serve basis. It appears the organization will have little issue getting its members to sign up for new real estate domain names using .realtor: An Inman News poll of its readership found more than 80% will register for the new domain at some point.

Many Realtors are still unsure about what the new .realtor domain offers and the setup process. If you need further assistance getting the new .realtor domain for your real estate website, or you simply want more explanation about the domain offering, NAR , where you can ask any questions that come to mind.

Get Help With Website Design And Domain For Your Real Estate Website

There you have them, the regulations governing the use of REALTOR® marks in domain names and email addresses. Adhere to each of them to stay compliant with NAR standards.

Are you struggling with website design or domain for your real estate business? In that case, RealtyTech Inc can help you build an alluringly beautiful, navigable, and highly interactive website that speaks your brand and sets you apart from the pack of competitors vying for customers. Trust our top-rated digital marketing services specifically tailored to real estate agents to drive more leads and revenues for your business.

Call us today at or message us online to schedule a free consultation with a web designer or marketing consultant.

Simple And Limiting Your Letters

LasVegasDiscountForeclosurePropertiesForSale.com, or something like that, would be way, way too long. Las Vegas Foreclosure Properties isnt too bad. Thats probably about the max amount of words that I would want in one of my own domains.

Make it simple, simple that someone can remember at least when someone is reading it, it makes sense. Las Vegas Foreclosure Properties makes sense, but Foreclosure Properties Las Vegas might not make quite a as sense when you read it literally.

Just make sure its simple and has as few letters as possible.

You May Like: What Are Net Domains Used For

List A Client Benefit

This particular real estate domain name example represents agents at the brokerage Higher Realty. Theyre looking to capture clients searching for tips on how to move as quickly as possible. The domain name is easy to remember, conveys meaning, and can be incorporated into many different types of real estate marketing ideas.

It speaks to the pace at which the agents work and the value that can be added to a clients real estate experience. As you are choosing a real estate domain name, leverage strengths that are appealing to prospective leads and make them want to work with you and your team. Some examples of this are quick closing, reduced fee, buyer representation, and so on.

Real Estate Domain Name Examples Focused On Property Type

The domain name of Cabin Homes describes exactly what type of properties theyre focused on, which makes it easily searchable by clients interested in this home type. Notice the keyword volume for both cabin homes and log cabin return high search volume.

This is a national website with properties from all around the country, so the location marker of each property is properly identified along with the price point. The type of client this website is attracting are clients looking for a non-traditional home, second home, or fully furnished home as a vacation home.

Recommended Reading: How To Move Domain To Another Host

Dont Give Up On Seo Entirely Though

Dont get me wrongjust because Im saying that is difficult and will take work doesnt mean you should just give up on SEO entirely. You should always follow SEO best practices on your blog and engage in PR to get backlinks. Just know that you have to be in it for the long haul for any SEO you do to pay off.

Claim Your Realtor Domain

Posted in GAAR News, REALTOR.org

What is .REALTOR?

You’re probably familiar with the domain extension .com and maybe even .org, .edu, and .gov. But did you know that pretty soon hundreds – if not thousands – of new domain extensions will exist?

The new domain extensions can be for just about anything, including real estate. Thats why the National Association of REALTORS® secured the new .REALTOR domain: to clearly provide a trusted source for real estate information online and to bring order to this increasingly complicated online world. Like the term REALTOR®, only REALTORS® can use .REALTOR domains, making it the clearest way to show consumers you are a member of NAR, and you adhere to a higher standard of ethics and are a source they can trust.

Why use .REALTOR?

Having your own .REALTOR domain benefits you in the following ways:

How to claim your .REALTOR domain.

Watch this quick .REALTOR Domain Registration video.

For more information go to about.realtor.

Read Also: What Do You Get With Google Domains

Domain Name Doesn’t Count As Much In Ranking Anymore

Years ago your domain name could mean a sure ranking in Google. Get the domain www.SOHOrealestate.com and you would have ranked number one for the search term soho real estate, making it easy for people to find your site.

But the search algorithms have changed and now you don’t get as much of a boost with your domain name so you can be more creative if you like!

Sohorealestate.com was still on the first page, but after Zillow, Realtor.com and Property Shark.

What Domain Should I Get

One major recommendation is to get the same domain name you’re already using. So if your website is currently www.smithluxuryhomes.ca, it becomes www.smithluxuryhomes.REALTOR.

If you don’t have a website yet, go for a short domain name with just one or two words. The best idea is to go for your area and your name, e.g., yaletownjanet.realtor.

Click here to read the faqs for domain names.

Don’t Miss: How To Setup A Domain At Home

Tips For Choosing A Domain As An Agent

Choosing a domain can be very tricky. You want to get just the right name that will drive traffic to your site and generate leads. Here are a couple tips you can use when choosing your domain.

When registering your .REALTOR domain keep this suggestions in mind. You must register using part or all of your first name and or last name before the .realtor

The new .REALTOR domain is a great way to distinguish yourself as a professional. Make sure to claim your space in the complicated digital world.

If Im A Real Estate Agent Or Realtor Do I Have To Buy A Com Domain Name

To keep it simple, I dont think you can go wrong with a .com domain name.

However, its my opinion, and Id love to hear your constructive feedback in the comments below, its my opinion that youre not materially impacted by using other TLDs that are not .com.

I say that for a couple of reasons

I also think you can do some clever things with the vast array of TLDs available now that you couldnt do before, like dramatically shorten URLs going from antioch.com to just the word antio.ch by using a .ch extension .

There were concerns years ago that new TLDs would not create clickable links on major websites like Facebook, that they would actually be treated as misspelled words, but thats no longer the case.

You May Like: How Do I Know If I Own My Domain Name

Make Sure Your Domain Name Isnt Taken On Google My Business

Since you need to be THE local expert, one of the first things you should do before clicking yes on that new domain name is see if anyone else is using it locally.

While trademark law can be tricky, having someone else using your name in your farm area is a non-starter, no matter what the law says. Just think, people searching for your business will find theirs first, and unless you have some serious money to spend on SEO, thats not going to change anytime soon.

But Why Does Your Real Estate Domain Name Matter

Simple.

All of this matters because your real estate domain name needs to be branded.

Look at this Google search:

Youll notice that none of the real estate domain names on the first page are exact match domains.

The domain names do not exactly match the real estate keyword! They are things like Redfin, Trulia, and Zillow.

This is because Google wants you to be a brand! And then have pages on your branded website that are specifically about that one keyword.

Read Also: How To Set Up Email After Buying Domain

Targeting Neighborhoods For Farming

One great way to get listings is to farm an area! When I was an agent I farmed Dunedin Isles which was a sprawling community including waterfront homes, starter homes and some move-ups in the middle price range.

SellingDunedinIsles.com or DunedinIslesRealEstateAgent.com would be a great URL for that area!

Your farm area can be a neighborhood, condo building, town or city, just try to keep it a size that you can cover easily!

Choosing The Right Domain Makes A Big Difference

If you’re searching for the right domain name, you probably already know how tough it can be. There are a few things you have to deal with when it comes to choosing your domain such as compliance, availability, brand recognition, and marketability. Almost all agents have a difficult time unless you already have your name and the .com is available- at that point all you have to do is make sure you’re in compliance.

At RealSavvy, we talk to clients daily about the decision of getting the right domain name. Our real estate websites that we design and build often are best when branded with a good name and logo. It’s a reflection of your business and actually weighs in when clients decide to work with you.

Recommended Reading: Is Shop A Good Domain

Getting Ready To Buy Your Domain

Now that you have waded through all the dos, donts, and why nots, develop several concepts for your real estate domain names. Your next step is to make sure that the internet will like your options.

Test them on a domain authority checker to see how a domain name might be perceived by search engines like Google. If the checker gives your first choice a low rating, dont use it!

Rules For Using Realtor Correctly

However, there are rules governing the proper use of the REALTOR® mark that must be followed at all times and apply to all types of media, including the domain name and even the content on your website.

To minimize improper use of the term, the correct use of the REALTOR® mark is clearly explained in The National Associations Membership Marks Manual.

The following is a summary of the basic rules with regard to the use of the REALTOR® mark in domain names:

You May Like: What Is Buying A Domain

Realtor Web Address Pricing

• Ability to display client testimonials
• Optimized for Google Search Results
• Instantaneously build a business while simultaneously launching your brand

Already have a killer website? Simply forward your existing website to your new .realtor web address and enjoy all the benefits of a .realtor web address.

Who Are You Prospecting For

So now let’s talk about lead generation and websites. Realty is a term the general public recognizes as being a real estate related term and it is neutral.

SeattleHomesForSale.com or MountainHomesForSale.com are buyers agent websites. The promise of those names is that you will find a list of homes for sale in those areas AND that you will be able to search the MLS for more like homes.

Agent, realty and selling are all more listing agent kind of names. SellingGeorgia.com or SantaFeRealty.com all seem to be more focused on listing agents.

So let’s step back a wee minute and talk about why you would want to be a buyers agent or a listing agent.

Traditionally listings generate two buyer sales automatically so focusing on listings is what most more seasoned agents do.

Additional Resource :: 8 reasons it is better to be a listing agent than a buyers agent

Recommended Reading: How To Delete A Domain Name

Make Sure Your Domain Sounds Like A Professional Brand

One of the main goals of real estate marketing is to get your leads into an environment you can control. Thats why closings generally happen in a conference room rather than, say, someones living room. Its also why getting people on the phone is way better than chatting on Facebook.

After all, if you can control the environment, you can subtly edge people into making a choice that leads to a desired outcome. Ideally, this is what your website is for. Its an environment you can control and hopefully convince people to enter their contact info, or better yet, pick up the phone.

Of course, no one is going to trust an environment that doesnt sound professional. You could have the best-designed landing pages in the universe, but if theyre on johhny2222realtorzz.org, then your leads might be leery about giving you their personal information.

Local Terms Sometimes Work

Okay, now let’s talk about some of the local slang terms in your area.

For example, when I lived in the Denver area, people talked about the Front Range which was all the towns along the front of the Rocky Mountains like Fort Collins, Golden and Colorado Springs.

When I first got there it seemed like calling a real estate website something like www.FrontRangeRealty.com would be a good idea but no one really could say EXACTLY where that was!

If I was focusing on mountain towns I would do www.ColoradoMountianHomes.com WAY before I did anything Front Range.

Now, there are some areas of cities that are well known. For example, there is an area of Denver called Wash Park or the Washington Park neighborhood that has big old houses . Basing your website name off of that area would help with farming that particular community!

Recommended Reading: How To Find Out If A Domain Name Is Available

Real Estate Domain Names That Use Alternative Top

Do you ever think about the domain extension that you use when going to a website?

Most people are familiar with a few TLDs. The most popular top-level domain is .com. From there, its .net, .org, and .edu. But there are actually a lot of other top-level domains today.

Only verified Realtors are able to use the .realtor domain, making it a signifier of credentials. Because you cant use Realtor in your current domain, people also use a .realtor domain for the purposes of SEO.

This type of keyword recognition isnt as important today, but it can still help if youre building your credibility.

Alternatively, the .realestate domain is available for anyone. And it can help those who are in the real estate market but dont want to use a trademarked gTLD.

In practice, most Realtors redirect their .realtor domain. For instance, John Smith might have JohnSmith.realtor but redirect it to his RedFin page. Jane Smith might have Jane.realestate but redirect it to her JanesRealEstate.com.

This TLD is consequently used primarily for readability. Imagine yourname.realtor on your business cards. And because its only for real estate professionals, it has a veneer of credibility.

A major benefit to using an alternative TLD is simply that not as many of them are taken. You probably cant get John.com, but you might be able to get John.realtor. Likewise, you cant get FloridaRealEstate.com, but you can get Florida.realestate.

Identify A Lifestyle Niche

Clients look to purchase homes that fit the lifestyle they lead or which they aspire to. These homes contain unique features that contribute to a certain quality of life while also fitting within their budgets. For example, some clients may want to live a more extravagant lifestyle that comes with certain luxury amenities like full gyms, spa, daycare , doorman, pools, and so on.

Using a keyword like luxury real estate, with a search volume of 5,700 per month, will attract clients of this type and encourage them to explore your real estate website. In addition, a secondary keyword that includes a specific location like luxury real estate California will draw audiences in this area as well.

Recommended Reading: How To Host Your Own Email Domain