How To Create A Good Domain Name

Connecting Your Domain Name To Mailchimp

Whether youve bought your domain through Mailchimp or a third party, you can transfer your domain name and connect it to your Mailchimp account. Once connected, you can use that domain with a custom landing page or Mailchimp-hosted website. If you dont already have a website, Mailchimp offers a free website builder that you can use to make your brand stand out with no coding skills required.

Prominently Display A Clear Description Of Your Business

It is important to let people know who you are and what you do right away so they dont feel confused when they visit your small business website. Make sure your main homepage banner and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do.

Additionally, make sure both your main and footer navigation menus have “About Us” page links easily accessible so people can click them and read more about your business in depth.

Bonus Tip #3 Use Multiple Categories

I did this exact method for my website Your Creative Aura.

I wanted my site to be about musical creativity, and my name to focus on finding that creative part of yourself you didnt know you had.

Choosing category 11 I thought aura felt like a good fit, and soon Creative Aura came about, but unfortunately it was taken.

So I chose an easy add-on and ta-da Your Creative Aura was born. I chose your because the website revolves around helping you find your creativity, the focus is the audience.

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Add Your Country To The Domain Name

Have you heard of the Nissan domain name lawsuit?

Back in 1994, a company called Nissan Computer Corp registered the domain nissan.com.

It was headed by an entrepreneur named Uzi Nissan who had used the business name since 1980.

Then in 2000, Nissan Motor sued Uzi Nissan. The goal: To get the nissan.com domain name.

The famous car company didnt end up getting the domain. If you type nissan.com into your search bar, youll see Uzi Nissans site:

So what did Nissan Motor do? They added USA to their URL:

This last resort strategy is actually a solid option if youre having domain name problems.

It can actually look quite nicenissanusa.com isnt a bad URL at all, and it still has the brand name in it.

You can also use your city if youre local to a major metropolis. The company Loud Marketing uses Barcelona in their URL:

And The Eugene, a luxury apartment building in New York City, uses the abbreviated NYC:

Its best to use this strategy if you provide services within a certain country or city.

You can use your country in your URL to designate where youre from, but some of your users may think you only work within that country. Think about it carefully before you pull the trigger.

Find A Custom Domain For Your Site

Whether youre working on a blog, an online portfolio, or an online shop, Mailchimp offers custom domains that can make all the difference to your online presence. And theres no reason to stop there. Use Mailchimp to build your website and connect it to our all-in-one marketing platform to really make your offerings stand out from the rest.

Learn more about how to get a free domain name from Mailchimp and how our offer compares to the competition.

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What If The Com Domain Name I Want Is Not Available

When it comes to domain extensions, people tend to prefer the more popular ones such as .com and .net. There is an undeniable familiarity with a .com that you will not find with any other domain extensions. But if your website targets local customers, you might want to consider using a country-specific domain extension.

Use An Appropriate Domain Name Extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because its been around for so long.

A bevy of new domain extensions like .photography, .club and .guru offer a great opportunity to register short and highly relevant names. Here are some other top extensions and how theyre often used:

• .hockey : for teams, retail stores and hockey blogs
• .quebec : for businesses or groups in Quebec
• .maison : for restaurants, boutiques and designers

Check out the entire list of literally hundreds of new extensions here.

Pro tip: You dont need to build a website for every domain. Just forward any additional domains to your primary website.

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Whats In A Domain Name

When we refer to a domain name, were referring specifically to the part between the https and extension . I.e., our domain name is Kinsta. Heres a visual layout to parse a domain name:

Domain name

Now, lets take a brief interlude into history to answer the Shakespearean question: whats in a domain name?

In the beginning of the internet, domain names werent initially used. Instead, users associated IP addresses with specific websites and typed in a string of numbers like 192.168.0.1.

This, obviously, became pretty impossible to manage once the internet started to grow.

Words, far easier to remember than that number string, came into circulation as a new method for reaching websites. And so domain names were born.

Keeping with our address analogy, your domain name is the address of your website, but the IP address which the Domain Network System communicates with is the GPS coordinates.

Both can take you to the same place, but one is much more effective at being found by humans. Take, for instance, this address: www.dogs.com.

PetSmart different domain name

If you clicked on it, you were probably pretty surprised to find PetSmart load.

A strong domain name like the above example helps people find your website without any intervention. No complicated number strings or search engines necessary.

How To Buy A Domain Name: Domain Registration Guide

What you need to know about domain names, how to choose the right one, and the steps to take to check if a domain name is available and to register your domain.

If you want to start a blog or a new online business, youll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.

This domain registration guide will tell you what you need to know about domain name extensions, how to choose the right one for your needs, and the steps youll need to take to check if a domain name is available and to register your domain.

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Make Sure Its Easy To Type And Memorable

Finding a domain name thats easy to remember is very important to success online.

If you have a complex domain name such as jjkmysitee.com it is very hard for users to type. Its also very hard to remember for them.

Now think, if your users want to revisit your website, your domain name will confuse them, and if they mistype your domain name, they will end up visiting another website. Not to mention, this way you will lose your visitors as well as revenue.

Just think how successful sites or companies choose their domain name. For example, Google, Facebook, BBC, Twitter, Yahoo, etc.

One thing they have in common is that theyre all simple to spell.

Refining Your Domain Name Ideas List

Beyond knowing which extensions/TLDs can work for you, there are other questions you can ask yourself when refining your domain name ideas list. We think Mozs checklist provides a great set of them, so were going to borrow from that and put it into action below.

Pro Tip: if your business name or ideal domain name idea isnt available, its okay to add a prefix or a suffix. So, if youre looking for company.com and its unavailable, try thecompany.com, companyshop.com, or company.xyz.

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What Is A Domain Name Complete Guide

Whats up, Internet! Thinking about creating your own website?If so, you’ve probably wondered what is a domain name? at some point during this journey.

As always, we have a video guide for this available on our YouTube Channel and below:

Many beginner users confuse domain names with URLs, websites, hosting, and other services.

So today, weve got a beginners guide to help you figure out what a domain name is, how domain names work, how to choose the right domain name for your website, and how to buy a domain name once youve found one.

Let’s get into the content

Contents

Starting Budget Andis It Too Late

In theory, you could technically acquire a domain for $10,000 and be able to sell it for $100,000. You could also acquire a domain for $10 and be able to sell it for $100,000, $10,000, or even $100, you get the picture.

Because of this, its hard to recommend a perfect starting budget because your strategy, experience, and the pace at which you learn will hugely affect your buying and selling decisions.

That said, my recommended budget for beginners would be $500+. Using this budget you could buy a bunch of high-potential $10 domain names, expired/dropped domain names or a mix of both.

Its very important to invest only what you can afford to lose and treat this as a side hustle till you get the momentum going.

As you gain experience, industry expertise and some sales under your belt, you can then consider slowly growing your business into a full-time gig.

Now, lets move on to some practical steps to get your feet wet.

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Ensure Your Domain Is Unique

Outside of just being punchy and memorable, your blog domain should be unique. Make sure it represents your brand and content while also standing out from competitors.

For example, HubSpot is certainly unique and comes to mind quickly. It’s easy to type, spell, and pronounce. It might not have succeeded with a more generic name like marketinghub.com, marketingonline.com, or marketinginformation.com. In fact, if you search “marketing,” HubSpot is one of the top options but more generic domain names are nowhere to be found.

How Do Domain Names Work

To get a little more technical , the computers on the internet, from that laptop your reader is using to the servers that host your website has an IP address, which is a series of 4-12 numbers separated by dots that lets computers identify and find each other.

For example, heres the IP address for Create a Pro Website:

192.185.226.162

And if youre looking for a few seconds of amusement, you can find your computers IP address by .

While these numbers are great for machines, itd be hard to remember 12 digits for every website you want to go to. Thats where domain names come in.

With a domain name, you can visit a website by typing in an easy to remember word or phrase, like createaprowebsite.com.

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Set Up Domain Monitoring

Still after that perfect .com URL?

Maybe none of these techniques have persuaded you to try something else, and thats okay. If your dream .com is what youre after, you can get it.

Lets say you only want a certain .com address, but its taken by someone.

If you dont have the funds to buy it outright , then the next best thing is to monitor the domain to check if it expires.

You can use a tool like DomainTools Domain Monitor to track any changes in its registration status.

If it expires and the owner doesnt renew it, you can swoop in and snatch it.

This isnt a surefire technique, but it can get you exactly what you want.

In the meantime, you can use one of these other strategies to set up a temporary domain. When youre able to grab your ideal domain, you can set up 301 redirects to the new URL.

How To Create A Domain Name

Creating the best possible domain name for your website is highly crucial. It is something that deserves a lot of time and it is no exaggeration to say this. Making the wrong choice may impact your business negatively. Thus, you should get right without making any mistakes. A domain name is an identity on the web, thus it should be easy to find and promote.

This the first thing visitors will see. As such, it should make a positive impression, otherwise, your visitors will go running. While exact match domains are no longer, essential, keywords in your domain will help in your ranking. Here is everything you need to know on how to create a domain name:

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Make It Brandable Not Generic

Creative, memorable domain names are always better than generic ones. After all, your domain name is how people will find, remember, and spread the word about your business on the internet. Its much better to have something that aligns with your brand instead of a domain name thats made up of a bunch of general keywords.

For example, can you tell the difference between cheapcarinsurance.com and affordableautoinsurance.com? Which one would you trust when it comes to buying insurance? Probably neither. Both sound a little spammy, and theyre terribly generic.

On the other hand, youll probably know where the domain names progressive.com or geico.com are going to point you to. Those companies have invested in their brands, and theyve used them in their domain names. You can trust that these sites are legitimate.

Even if you havent built up trust and loyalty yet, you can start by choosing a strong domain name that fits your brand.

Smart Tips For Choosing A Winning Domain Name

Choose domain name that wins.

http://webfia.com/domain/

Many business owners mistakenly think of a domain name as just an address for their website. But as Rand Fishkin over at Moz recently explained, its so much more than that.

Consequently, there are a number of factors you should seriously consider when brainstorming domain name ideas. Below, we give you a quick rundown of 8 tips for selecting a great domain name. Youll be able to nail one thats smart and effective by sticking to these simple guidelines.

Your domain name is the face of your companyin the form of a URL. Therefore, you should make sure it actually sounds like a brand.

So, how do you do that? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. A great example is Pepsi.com. That domain name is leagues beyond inferior options like Pepsi-cola.com or Pepsi-2-drink.com.

This tip is closely related to our first bit of advice. Even though users arent likely to be saying your domain name out loud, pronounceability is still important. This is because of something called processing fluency: the ease with which our brains can process information. Names that dont require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations.

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