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How To Check Email Domain Reputation

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How Do I Check My Email Reputation

Email, IP & Domain Reputation from

There are numerous tools to check your domain and IP reputation, as well as your overall email reputation. Reliable tools to use include Talos, TrustedSource, Sender Score, Google Postmaster Tools, and Microsoft SNDS. Read the full guide for more info on how to check and improve your email sender reputation.

What Is Email Reputation

In the simplest terms, email reputation refers to the email reputation scores assigned by different Internet Service Providers to every organization sending out emails.

The better a senders score is, the more likely their emails are to be delivered to their recipients inboxes. The poorer their score, the more likely they are to be sent to spam, or not delivered at all.

Every ISP determines the factors they will use to determine sender reputation, and how much each factor will count in the overall email reputation score they calculate.

As a sender, your reputation scores will vary across different ISPs, and each ISPs score will fluctuate depending on how youre performing against each of the factors they use.

Every ISP uses its own set of factors to calculate email sender reputation. However, the most commonly used factors include:

  • Age and status of your IP address and domain
  • Volume of emails sent and the frequency at which emails are sent over time
  • Hard and soft bounce rates
  • The number of recipients that report or mark emails as spam
  • How many and how frequently a senders emails are caught in the ISPs spam traps
  • A senders status on various blacklists
  • How recipients engage with the emails sent to them open rates, replies, forwards, clicks, and deletions
  • The number of recipients that unsubscribe from a senders emails

As such, a senders email reputation scores are dynamic and constantly changing, across different ISPs.

Summary: What is Email Reputation?

What Is Email Sender Reputation

Email sender reputation refers to the email reputation score assigned to every sender by the receiving ISP. This score is a dynamic score, based on numerous factors, designed to help ISPs identify spam. How the ISP scores your email reputation determines how likely your emails are to be delivered to the inbox, or diverted to spam or not delivered at all. Check out the full guide for more info on email reputation and how to manage yours.

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How Is Domain Reputation Calculated

Just understanding the concept of domain reputation isnt enough to help you manage yours. You also need a strong understanding of how your domain reputation is calculated.

Its a complicated topic since each email receiver assesses domain authority differently.

While they all have various criteria, not all of them are known. Some services keep their calculation factors a secret, so malicious spammers cant game the systems.

While the various factors may differ, the one thing that remains constant is that the receiving platform determines how your domain is used in your email messages and then monitors how its users receive those messages.

All scores calculated for each message you send out work for or against you in the future when its time to send more messages.

Thats why every domain has multiple reputations associated with different email receivers. Those reputations are also dependent on the volume youre sending to specific receivers.

For example, if youre sending the bulk of your email blasts to Gmail users, Google will have a lot of information about your domain and how reputable it is. However, if you only have a few Hotmail subscribers, then that service wont be able to get a complete gauge on you.

While these services judge you based on different criteria, there are a few common calculation factors that we can point to as a starting point.

Top Email Reputation Services

Domain Ip Reputation Check

Since every ISP measures email reputation in its own way, there is no single score that you can look up. Some ISPs are also using third-party tools that do all of the work for them. Every ISP and tool out there is basing its score on a different data source. That is why a single score can never provide the full story of what is going on with someones email reputation.

When multiple scores are looked at, you can identify issues that may be hampering your reputation. Some of the best tools and email reputation services that can perform a diagnosis of your email reputation are the following:

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How To Check And Improve Your Domain Reputation

Your domain reputation has a big impact on your email marketing performance. Email service providers use your domain reputation to determine how trustworthy your emails are.

So, a poor domain reputation can cause your emails to end up in the spam folder, rather than the inbox.

And, if your domain reputation is bad enough, even your transactional emailsâorder confirmation emails, shipping notifications, and the likeâcould end up in the spam folder. In short, sending emails from a domain with a bad email reputation could make your business practically invisible in the email world.

Now, the good news is that your domain reputation would have to be really bad for this to happen. But any email delivery issues will negatively impact your email ROI. So you want your domain reputation to be as high as possible.

Of course, your domain reputation is just one thing that affects email deliverability. However, mailbox providers consider how well you follow email deliverability best practices when they calculate your sender reputation.

So, the factors that affect email deliverability interlock with the factors that affect domain reputation. Itâs important you take a holistic approach to email deliverability and domain reputation maintenance. Otherwise, you could mistakenly damage your domain reputation and reduce your email deliverability.

With that, hereâs what you need to know to check and improve your domain reputation, and ensure that mailbox providers trust your emails.

Quality Control Your Email Lists

Spammers send emails to any email address they get their hands on. Thatâs why sending emails to invalid email addresses, misspelled emails, disposable emails, spam traps, and other unusable email addresses will negatively impact your email deliverability.

So, you must validate the emails on your email lists. That way it doesnât look like youâre indiscriminately sending emails to any email address like a spammer.

Validating emails also improves your email performance because you wonât be sending emails that never get opened or read.

Also, establish sunset policies and regularly remove inactive subscribers from your email lists. Inactive subscribers send negative signals to email service providers because they never open or engage with your emails. Some inactive subscribers may even mark your emails as spam, rather than unsubscribing.

If you frequently send emailsâon a daily or weekly basisâyou should remove subscribers from your list after a shorter period of inactivity. If you only send an email or two a month, you can give inactive subscribers more time to engage.

But, once youâve established a policy for removing inactive subscribers from your list, strictly follow that policy.

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Ip Reputation Vs Domain Reputation

An email sender’s reputation is essentially a score given by an Internet Service Provider . It assesses your email sending habits and analyzes whether you have adhered to the ISP’s guidelines using complicated statistics that consider several reputations and govern how emails are delivered.

First, let’s look at the two primary factors that affect sender reputation: IP reputation and domain reputation.

Domain Reputation And Deliverability #

Manage your domain reputation

Domain reputation is a lot like the reputation we build as people. Its affected by what youve done in the past and who youre associated with.

Poor-reputation IPs youve been associated with or a slip-up sending to the wrong recipient affect how ISPs see you, but theres always a way to redeem yourself.Unlike IP reputation, your domain reputation is portable. That means you could add new IPs, you could move IPs, you could send mail from different systems, even different ESPs and youd still enjoy the benefits of your good reputation. But if your domain reputation is low youre at a higher risk of having your emails classified as spam.

The good reputation of your domain increases the deliverability of your emails.

Thats why its important to check it regularly and fix all issues that may weaken it before you start any proactive outreach. But what all can influence your domain reputation? Lets first discuss two things can impact your domain reputation IP reputation and content.

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How To Check Your Domain Reputation & Email Reputation

Once you discovered your IP, you can use another tool to check its reputation. Its called Talos and its one of the tools provided by Cisco. This tool allows you to enter your email server IP or your domain to check the reputation of both.

Then, it will show you if the reputation of your domain or IP is assessed as Good/Neutral/Poor by other email service providers. This is crucial. You aim at Good, of course. Neutral should give you a sign that theres something you can improve. Poor means that probably most of your emails wont get to their destination.

How Do Domains Work

A domain name is what you type into a browser in order to get to your website of choice.For example, if you wanted to get to WiseStamp, you would usually type in Your browser will add the http protocol in front of the domain name, and may also add on a www record if the domain is set up to include that. Basically, domains are usually easy-to-remember as website addresses people type into google to get to a particular website.

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The Importance Of Email Reputation

Email reputation plays an important role in your email deliverability, which is the foundation of any successful email marketing program.

Deliverability can be defined as the measurement and understanding of how successful a sender is at getting their marketing email into peoples inboxes .

In other words, if your deliverability is poor a large percentage of your emails will not make it to your contacts inboxes, which means they wont be able to open them and take action.

For a snapshot of deliverability and its importance, check out this short video by

Every email you send needs to reach its destination inbox. If it goes anywhere else, for example to spam, it is a waste of resources.

It also undermines the success of your email marketing as a whole because the more emails are flagged as spam, the lower your email reputation becomes.

This means that establishing and maintaining your email reputation is critical for not only your email deliverability but ultimately the fate of all your cold email marketing campaigns!

Luckily, there are some great cold email outreach tools, like Woodpecker, that will set you up for success from the get-go, and help you continuously monitor and improve your sender reputation.

Summary: The Importance of Email Reputation

Now that you have a clear understanding of what email reputation is, and why it is so important, lets look at some of the key factors that influence your sender reputation:

How To Improve Domain Reputation For Better Email Deliverability

5 Websites to Check Email Sender Reputation

The goal of any email is to reach the inbox. But that doesnt always happen and there are many factors that can affect deliverability. Most issues are a result of problems in at least one of the following areas:

  • Sending practices

If youre sending through Postmark, we take care of the infrastructure for you. We do this by keeping our IPs clean, throttling our sending rate to ISPs, and properly managing bounce and spam complaints. We also encourage customers to setup DKIM and a custom return-path to be complaint with DMARC. But there are things that an ESP doesnt have control over that can affect deliverability.

In this guide well discuss the following topics:

  • How domain reputation affects deliverability.
  • What can influence your domain reputation.
  • What can be done to maintain or improve your reputation.

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Tools To Check Your Sending Reputation

While it is true that there is no singular score that all mailbox providers use to evaluate your sending, there are some third-party tools and even mailbox-specific tools help you track your sending reputation. All of these tools are based on different data sources and attempt to score senders based on their practices and results. As single sources of truth, these scores dont often tell the entire story, but when used in conjunction with other data points, can be very helpful in identifying reputation issues. Some tools offering reputation scores are:

Google Postmaster Tool & microsoft Snds

Googles Postmaster Tool is a free online tool that any sender who sends a large number of emails to Gmail accounts can use to analyze and monitor deliverability.

The Postmaster Tool gives you access to information directly from Google about your domain and IP reputation, as well as your email sender reputation, deliverability, security, and performance diagnostics.

Microsofts Smart Network Data Services is Microsofts version of Googles Postmaster Tool. It will give you insights into your IP reputation, your spam complaint rate, and how many spam traps youre sending to.

These two tools give you insights into how your email reputation is faring, day-to-day.

They also give you a good idea of what other ISPs will be looking out for, even if they dont use the same formula to calculate their sender reputation scores.

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How To Fix Reputation Issues With Gmail

According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When youve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And whats the best way to respond?

While every mailbox provider cares about customers first, Gmail has its advantages for senders too. For example, Gmail allows you to track your domain and IP reputation. Gmail also sends helpful hints when your emails land in the spam folder, but it can be confusing.

In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respond when you realize your reputation has tanked, and reaching the root cause of your strained relationship with Gmail.

What Affects Email Reputation

How to Check your Email Reputation and Score

Email reputation is influenced by numerous factors, including the reputation of your domain and IP, your sender history, the quality of your email list, subscriber engagement rates, bounce rates, unsubscribe rates, and the volume of spam complaints. Check out the full guide to learn more about the factors that influence email reputation.

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Domain Reputation Guide: How To Improve Yours And Boost Email Deliverability

Email marketing is one of the most effective channels at your disposal, with an average ROI of $42 for every dollar spent. However, you cant leverage email campaigns effectively if no one sees your emails.

It might seem obvious, but spam folders are a serious threat to the success of any marketing campaign.

To make sure your emails reach their intended audience and stay out of spam boxes, you need to monitor your domain reputation. Thats the score email service providers give to your domain in terms of trustworthiness. They use it to determine the validity of your emails.

Messages associated with a high reputation domain go into the inboxes of recipients. However, if you have a bad domain reputation, youre cast into the spam folder, never to be seen or heard from again.

But how is domain reputation calculated? What can you do to monitor it? How can you ensure that your domain reputation is good? And what can you do to fix a bad domain reputation?

Answering those questions will be the purpose of this guide. With the information below, youll be able to monitor and optimize your domain reputation to boost all your email marketing efforts.

Checking The Domain Reputation

Each email service provider determines its reputation for your email domain when determining your domains reputation. Gmail thus has a single domain reputation. Yahoo uses a distinct reputation score! There is one for Microsoft Mail. The list keeps on.

This is because email service providers can only gauge the reputation of a domain based on the emails they get from it. The emails sent to other inbox providers are hidden from email service providers.

The tool will compile reputation scores from the various email providers when conducting a domain reputation lookup to offer an average score.

For example, can help you assess your domain reputation.

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Dmarc Weekly Digest #

We encourage all to setup DMARC to not only improve deliverability but also improve your domain reputation.Our DMARC weekly digest is a free tool you can use to monitor and implement DMARC. We process reports from major ISPs about your domain’s DMARC alignment and send these details to you every Monday for free.

What Is Google Postmaster

Google Workspace Updates: Protecting your domainâs email reputation ...

Google Postmaster is a free tool provided by Google that will tell you exactly what Gmail thinks of your domain reputation . It will definitively answer the question, “Do I have a good domain reputation at Gmail?”. For most senders, at least in the US, Gmail composes a large majority of your list, so this will give you a very important pulse of your overall domain reputation.

In addition, Google Postmaster will also show data about SPF/DKIM/DMARC failures, spam complaints, IP reputation, encryption success rate, and more.

In short, we recommend that everyone setup Gmail postmaster tools if possible. It is extremely useful information to have when monitoring and debugging deliverability issues of all types.

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